Search engine optimization is the technical and design process used to help websites perform well in organic search engine results. Notoriously complex and time-consuming, search engine optimization requires skill and dedication in order to be used effectively.

Traffic Travis is designed to help marketers and website owners optimize and increase the performance of their websites by automating many of these complex and lengthy tasks. The ultimate goal is to increase the amount of traffic to your websites, thus creating more revenue.

Traffic Travis is an extraordinarily comprehensive package with 13 different tools, some for research others for analysis.

Just one of the several excellent research tools is Analyze page, and to me, this tool stands out because of its multiple uses. Competition within industries is just as fierce online as off and a key part of reaching top position is maintaining a close eye on your competitor's sites and what strategies they are using to bring traffic. This tool is very easy to use and quickly brings back and compiles all the information from a site that would take hours to find manually. All you need to do is enter the URL of the competitor's site and Traffic Travis gives you such data as: meta keywords embedded in the site, external and internal links, page rank, images, and word totals. From this information you can see exactly what your competitor is doing that is getting them a great ranking in the search engines!

Analyze page is also useful when searching for good linking partners. A link exchange is most valuable when the page rank is high and the site has few external links, so the PR value is not too diluted. The Analyze page tool tells you instantly the page rank of each page, lists all external and internal links and contact information - making it very simple to add high quality links to your site.

Apart from research features, Traffic Travis contains some fantastic management features as well. I was particularly impressed with Adwords Manager, which allows you to manage your Adwords campaigns in one location. Normally, you have to login to different accounts separately and go back and forth, in and out of campaigns to view and compare each. However, with Adwords manager, you can just upload your campaigns from all accounts to one single management area. From here, you can create new ads, change details, alter bidding amounts and keywords - everything you would normally do in Google. Then with a click of a button, you can update your ads and Adwords Manager will upload everything to Google.

Traffic Travis is a highly recommended tool in the arsenal of any marketer or website owner serious about competing effectively - and ultimately reaching top position - in their industry. There are so many exceptional features here and the value is enormous.

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Traffic Travis brings all the information you need right to your desktop. Your site, your competitors' sites, search term popularity, back links, keyword analysis, all linked and cross-referenced so you can see all dimensions of this intricate web that determines your search engine ranking. Going past flashy fronts and graphics, going beyond hyped up sales pitches, Traffic Travis lays websites bare so you only see what's important.

Using Traffic Travis, optimizing your website for the search engines is an easy 5-step process:

Step 1: Identify which search terms are most popular
Step 2: Find your most successful competitors, and see what they're doing right
Step 3: Optimize your site for keyword density, frequency and position.
Step 4: Build relationships with other sites - Find the best people to link to
Step 5: Monitor your status in the search engines

If you've ever wondered what makes the most successful websites in the world so successful, or if you've ever sat pondering why your competitors' websites are going great guns while yours can't get off the ground then check out the answer: www.traffictravis.com