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Corporate Video & Remarkable Storytelling: Corporate Video Filmmaker Thomas Clifford

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IS YOUR CORPORATE VIDEO TELLING A REMARKABLE STORY?

I'm the filmmaker who works with remarkable organizations that are losing market share and employees because they can't breathe life into their story.

Customers today want authentic stories from you.

---Do you want to bring your "brand to life?"

---Need to tell your story in a clear, authentic and remarkable way?

---Wish you could bring your organization's brand story to life and make it jump off the screen and into your customers' heart?

Then go to "Bringing Brands to Life! to learn how short films for companies can ignite conversations, tell stories and strengthen brand recognition.

Remember, customers don't buy products. They buy stories about who you are and what you stand for.

TOM'S BLOG

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I write about corporate video and branding organizations, transforming individuals through remarkable storytelling and authentic corporate video documentaries.
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CORPORATE VIDEO "TOOLBOX" FOR MARKETING PEOPLE (and others)

Thinking of making a corporate video for your company?

Here are "6 Top Tips" to Get You Started:

1. Ask yourself: why am I making this corporate video?
In other words, know your audience--specifically. What do you hope to achieve from your audience whenyou hit the "Stop" button?

2. Hire a qualified producer/director.
Check the credentials. Experience is everything! How long have they been working? What areas are they proficient in?

3. One or two messages per video!
Keep it simple. Identify exactly what your audience needs to know.

4. Ask for demo reels.
Then ask, "who did what on the reel?" Meet the producer/director to discuss your project. "Likeability" is a high factor in this business. Do you get along? Do you feel comfortable with answers you are hearing. Do they LISTEN?

5. Have a sense of your budget.
If you don't know, be honest and tell the producer you don't know. Having to "second guess" your budget drives a producer crazy and in the end, does not add to the team building feeling, which is so critical in making a film. A great producer will work very hard to create the best video for you, given all the resources available. Hidden agendas only wind up hurting you!

6. Hire a great scriptwriter.
See samples...on video, not paper! Hiring a scriptwriter provides another perspective on the subject that I might have missed. Some producers write their own material. That's fine, but get to know their style, their personality, and their areas of expertise.

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CORPORATE VIDEO USES: 14 DIFFERENT WAYS

14 Ways Organizations Use Corporate Video Documentaries and Remarkable Storytelling.

HR Issues
Diversity
Recruiting
Corporate culture
Orientation
Marketing
Sales
Branding
Corporate Identity
Virtual Company Tours
Raising Awareness
New Hires
Product Testimonials
Executive Messages

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MY CORPORATE VIDEO "FILMOSOPHY"

7 principles that guide every corporate video I produce.

1. Tell the most compelling story possible.
2. Let "real people" tell "real stories."
3. Find out what emotions to ignite. Where are the conflicts in the
story? What struggles are occuring? What are the "turning points?"
4. What is at stake? Why make a film? Why does it matter? Who cares about the film? Is the world a better place because of your video?
5. Think audio: tell the story with audio; the video is the frosting!
6. Capture the spirit of the people and their actions.
7. Think digital. Act analog.

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Great Filmmakers

My favorite videos and filmmakers

Descriptions are from the websites.
Reality Film
The basic goal of this site is pretty simple: To provide an online resource for documentary. Other sites are out there, and many of them cover recent news, festival information, general production issues, and even distribution. This site's niche will be more academic than practical for the moment, but hopefully that will change in the future.
Janson Media
We are also a DVD publisher and manufacturer with a growing collection of quality titles, ranging from children's and family films to award-winning documentaries and educational programs in the categories of travel, health and exercise, cooking, spirituality, history, pop culture, art, music, how-to, and self-help.
Alber Maysles
Two of America's foremost non-fiction filmmakers, Albert Maysles and his brother David (1932-1987) are recognized as pioneers of "direct cinema," the distinctly American version of French "cinema verité." They earned their distinguished reputations by being the first to make non-fiction feature films- films in which the drama of human life unfolds as is, without scripts, sets, or narration
Spiritual Cinema
The Spiritual Cinema Circle originally grew out of collaboration between film producer Stephen Simon and psychologists Kathlyn and Gay Hendricks. Stephen had produced many beloved movies with spiritual themes, such as "Somewhere In Time" and "What Dreams May Come," and had given hundreds of talks and seminars on the emerging genre of Spiritual Cinema. During that time The Hendricks had created a non-profit foundation dedicated to creating a new consciousness in mass media.
Public Interest Pictures
Public Interest Pictures is not just a documentary company. We're activists who make documentaries as an extension of our activism.

We're here to take on tough issues: tyrannical leadership, threats to democracy, and policies and practices at odds with-you guessed it-the public interest. It's not enough for us to "document" it. We want to change it. And we need your help.
Penneback and Hegedus
D A PENNEBAKER and CHRIS HEGEDUS form one of the most respected and unique teams of documentary filmmakers working today. Known for their unobtrusive, fly-on-the-wall style of filmmaking, they do not direct, nor interview for information. Using handheld cameras and available light allows them to observe without interrupting.
Robert Greenwald
Filmmaker and political activist Robert Greenwald is the director/producer of "Iraq for Sale: The War Profiteers" (2006), an expose of what happens when corporations go to war; as well as "Wal-Mart: The High Cost of Low Price" (2005), detailing the retail giant's assault on families and American values; and "Outfoxed: Rupert Murdoch's War on Journalism" (2004), about the right-wing opinion factory known as Fox "News."

Millions of viewers have seen these films via grassroots "house parties" and independent online DVD sales, a groundbreaking method of alternative distribution.

CREATIVE COMMONS

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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ThomasClifford

Tom is an award-winning corporate video documentary filmmaker. His "Director Tom" blog inspires marketers, PR firms and communications peop... more »

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