BUM MARKETING
BUM MARKETING METHODS
Article Marketing: The best way to start your Bum Marketing campaign is to write articles and submit it to goarticle, ezinearticles, searchwarp and articlecity.
TRAVIS SAGO NEWSLETTER GEM
Hi Fellow Bum Marketer,
Are your articles or ads on Google's first page? If so then you should be cranking out some sales from your articles. On average one sale a month per article. Now that's on average.... I have some articles that just don't do squat, the niche that I wrote those articles in just aren't very hungry. And then I write some articles that get 5 or 10 sales a month.
But....
What I am sayin' is you should average a sale a month per article or so.
Now....let me let you in on a lil' secret, I get tons of emails from fellow Bum Marketers that are doing just this and making the first money on the net that they have ever made!.... and I jump up and down and want to do a jig when I get these notes.
But....I am here to tell ya' something....I have many emails from folks that have written a few articles AND they are listed in Google....but....bzzzzt....NO SALES.
Usually I will email them and have them send me a link to their article. And since I have done so many....and have been involved in marketing......I can usually spot the reason why.
Sooooo.....
Here's the two biggest "mistakes" I find:
1. They do not really write about the topic that the phrase is about. For example, say the phrase is "resume writing tips", they optimize the article for "resume writing tips".....but they DON'T INCLUDE A SINGLE TIP! IMPORTANT: Remember every phrase you write about is because there is a REAL LIVE human being searching for it. Human Beings have questions they want answered.
So, don't launch into a sales pitch without giving the reader what they are looking for!
It is super easy to find a few resume writing tips on the internet and include those in your article.
2. THIS IS THE BIGGEST......and kills more profit than any other....but there is GREAT NEWS! It is so easy to fix.
Let's take our example above....many....many.....times I see wonderful, well written articles, but you get to the author's box or bio box (which is the WHOLE REASON you write an article anyway)..... and it BLOWS CHUNKS!
Example: Imagine a really well written article on "Resume Writing Tips"....it's informative....well written...and witty....then you get to the Author's Box and it says.....for more Resume Tips Click Here.....UUUUUUGGGGGHHHHH! BLUCK! PATOOEY! (Now lest you think I am a "know it all".....I am not.....I have written many sucky Author's boxes......I learned the hard way.)
Well%....how do you fix this? There are a number of ways to write a good Author's box, but here are the two "tools" that have worked best for me:
THE POWER OF CURIOSITY
THE POWER OF HUMOR
If I could use only one....it would be curiosity....but if you can weave both in......your Author's box will pack a double wallop!
Let's take a look at an example......and I am just going to throw out a few off the top of my noggin'.
--
Wait! Don't take that job at McDonald's. A well crafted resume and a plan can land you the job of your dreams. Find out how to get both....click here!
--
I just threw your resume in the garbage! Boring! I guarantee this won't happen to you if you write your next resume following this guide......click here! Saves trees too!
--
7 Reasons why 90% of resumes end up in the garbage. Do you make these mistakes with your resume? Find out now......click here!
--
Ok? Does that make sense? Those may not be the greatest in the world .....but they were off the top of my head....and are waaaaaay better than "click here for more information"
If you fix these "boo boos" in your article writing, you should easily make a sale a month per article.
I hope this helps
Take care,
Travis
YOUR JOB AS AN AFFILIATE IS NOT TO SELL!
Hi,
Travis the "Bum" here:
A very honest fellow "bum" asked....
"How do you write articles and sell something you haven't bought?"
And that is a really good question!
First......your "job" as an affiliate is NOT to sell!
Huh?
That's right.....See your job is actually to presell.
Here's an example, say you are researching and writing an article on....
Tips on removing acne fast.......
A searcher typing this in would be very grateful for some great tips.....with research being so easy online it wouldn't take much to write a fantastic article saving your reader time .....and hassle.
Think of yourself as a researcher and time saver.
THEN you put a link to an ebook or acne remedy that they may be interested in as well.
Remember your "job" as an affiliate is to "presell" not sell......
So in your bio you could say........
***************************************************
Did you know 90% of acne is caused by 3 major factors? Find out exactly what
they are and how easily it is to solve them here www.yourlink.com
***************************************************
Curiosity.....is one of the most powerful motivators....and you don't have to lie, cheat, or hype!
Your article + a curiosity creating bio = a great presell
Isn't that great news?
You can feel GOOD about the articles you write....because you are helping readers save time, hassle and providing quality information. PLUS you can "presell" and make money at the same time.
This is true of all types of affiliate promotions. Whether you are using blogs, PPC, email or SEO.
All you have to do is answer the "question" your readers have on their mind and "presell" a solution that would benefit them as well.
Now you can do reviews....and reviews CAN be very powerful, but they are NOT the only way! Especially, if you are not at a point where you can afford to buy the product.
I would be happy to cover reviews at a later date, if you would be interested. Just get in touch and let me know!
Keep On Bummin',
Travis
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TRAVIS REVIEW OF WEALTHY AFFILIATE
BUM MARKETING- TRENDS VIDEO PART ONE
BUM MARKETING- TRENDS VIDEO PART 2
Reader Feedback
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Reply
- moneyman17 moneyman17 Dec 13, 2008 @ 11:03 am
- Nice lens ! very Informative ! i have bookmarked it ! Try
Article Submission Free for getting Good online Traffic.Also visit my lens
Articles Marketing
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Reply
- MichelleH MichelleH Jul 28, 2008 @ 7:56 pm
- I've been extremely impressed with all of the information I have read from Travis. Thanks for being so down to earth!
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Reply
- MyCashFinds MyCashFinds Jul 25, 2008 @ 1:27 pm
- Very nice job. I am proof to the fact that the "Bum Marketing" method really does work! Travis is a genuine down to earth guy that gives you the very basics (very much needed) of Internet Marketing. Thanks again, Steven and Leah
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Reply
- intuit intuit Apr 2, 2008 @ 10:47 am
- Thanks for putting Travis' stuff out there, he is real
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