Books for the tribe, about tribes

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath

Mark Twain once observed, "A lie can get halfway more...25 points

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Ma...25 points

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink

The future belongs to a different kind of person with more...15 points

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment-and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a....15 points

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

What do you do? Tim Ferriss has trouble answering the more...15 points

What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer:"I race motorcycles in Europe.""I ski in the Andes.""I scuba dive in Panama." "I dance tango in Buenos Aires." He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the "deferred-life plan" and instead mastered the new currenc...15 points

The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

The New York Times bestseller that introduced the business more...15 points

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tai...15 points

Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky

A revelatory examination of how the wildfirelike spread more...10 points

A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential r...10 points

The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb

A black swan is a highly improbable event with three more...9 points

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.Why do we not acknowledge the phenomenon of...9 points

Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know by Dave Lakhani

Praise for Subliminal Persuasion "If you want more...7 points

Praise for Subliminal Persuasion "If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide." -Chet Holmes, author of The Ultimate Sales Machine "I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts." -Joel Bauer, author of How to Persuade P...7 points

The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger

The Cluetrain Manifesto illustrates how the Internet more...7 points

The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly laws of business--and what business needs to know to weather the seismic aftershocks.7 points

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch

Duct Tape Marketing is the small business marketing more...6 points

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. 6 points

The Paradox of Choice: Why More Is Less by Barry Schwartz

In the spirit of Alvin Toffler's Future Shock, a social more...6 points

In the spirit of Alvin Toffler's Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become....6 points

The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations by Ori Brafman, Rod A. Beckstrom

Understanding the amazing force that links some of more...6 points

Understanding the amazing force that links some of today's most successful companies If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What funda...6 points

Ender's Game by Orson Scott Card

A marvelous leadership book told through a science more...6 points

A marvelous leadership book told through a science fiction novel.We studied this at West Point.6 points

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Salem Baskin

Most people don't know it yet, but branding is dead. more...6 points

Most people don't know it yet, but branding is dead.Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:-Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. As branding guru Jonatha...6 points

Ishmael: An Adventure of the Mind and Spirit by Daniel Quinn

The narrator of this extraordinary tale is a man  more...6 points

The narrator of this extraordinary tale is a man  in search for truth. He answers an ad in a local  newspaper from a teacher looking for serious  pupils, only to find himself alone in an abandoned  office with a full-grown gorilla who is nibbling  delicately on a slender branch. "You are the  teacher?" he asks incredulously. "I am  the teacher," the gorilla replies. Ishmael is  a creature of immense wisdom and he has a story  to tell, one that no other human being has ever  heard. It is a story....6 points

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell, Jackie Huba

Now in paperback, Ben and Jackie lay out the aston more...5 points

Now in paperback, Ben and Jackie lay out the astonishing math of the short head of fanatics.5 points

The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander, Benjamin Zander

Contribute instead of trying to be the best of the more...5 points

Contribute instead of trying to be the best of the best. It didnt change me overnight, it needs a lot of practice.5 points

StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths by Tom Rath

DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST more...5 points

DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY? Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a gl....5 points

Beyond Civilization: Humanity's Next Great Adventure by Daniel Quinn

In Beyond Civilization, Daniel Quinn thinks the unthinkable. more...5 points

In Beyond Civilization, Daniel Quinn thinks the unthinkable. We all know there's no one right way to build a bicycle, no one right way to design an automobile, no one right way to make a pair of shoes, but we're convinced that there must be only one right way to live -- and the one we have is it, no matter what. Examining ancient civilizations such as the Maya and the Olmec, as well as modern-day microcosms of alternative living like circus societies, Quinn guides us on a quest for a new model....5 points

Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Small changes can make a big difference in your powers more...4 points

Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent?Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say...4 points

Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America by Thomas L. Friedman

Thomas L. Friedman's no. 1 bestseller The World Is more...4 points

Thomas L. Friedman's no. 1 bestseller The World Is Flat has helped millions of readers to see globalization in a new way. Now Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy-both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future. Friedman proposes that an ambitious national strategy- which he cal...4 points

Ask Without Fear!: A Simple Guide to Connecting Donors With What Matters to Them Most by Marc A. Pitman

IS FUNDRAISING FUN FOR YOU?Are your board members beating more...3 points

IS FUNDRAISING FUN FOR YOU?Are your board members beating down your door with new donors that are ready to make a gift? If that's not your reality yet, Ask Without Fear! by author, speaker and fundraising expert Marc A. Pitman is for you!In this fun, easy-to-read book, he:Explains in a step-by-step, easy to remember process how to build authentic relationships with your donors -- and help them connect with your cause in the way that matters most to them! Identifies time-tested research tools to....3 points

Inspire! What Great Leaders Do by Lance Secretan

A top business consultant and speaker lights the path more...3 points

A top business consultant and speaker lights the path to a positive, productive work environment What do the best leaders do to achieve greatness in the modern workplace that is muddled by fear, pressure for productivity, overwork? Inspire! offers business leaders a clear vision of what a positive, productive, inspiring organization looks like in these challenging and chaotic times, and how to get there. The key to extraordinary long-term performance lies in a transformational commitment to insp...3 points

The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life by Richard Florida

Many writers have commented on the massive social more...3 points

Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Why have we done this?Florida finds the answer in the rise of a new social class. Like other classes, its basis is economic. Just as the feudal aristocracy derived its identity and values f...3 points

The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism by Matt Mason

It started with punk. Hip-hop, rave, graffiti, and more...3 points

It started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.In The Pirate's Dilemma, VICE magazine's Matt Mason -- poised to become the Malcolm Gladwell of the iPod Generation -- brings the exuberance of a passionate music fan and the technological savvy of an IT wizard to the task of sorting through the changes brought about by the....3 points

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack

This commonsense guide lets you develop your brand more...3 points

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.3 points

The Art of Learning: An Inner Journey to Optimal Performance by Josh Waitzkin

Josh Waitzkin knows what it means to be at the top more...3 points

Josh Waitzkin knows what it means to be at the top of his game. A public figure since winning his first National Chess Championship at the age of nine, Waitzkin was catapulted into a media whirlwind as a teenager when his father's book Searching for Bobby Fischer was made into a major motion picture. After dominating the scholastic chess world for ten years, Waitzkin expanded his horizons, taking on the martial art Tai Chi Chuan and ultimately earning the title of World Champion. How was he able...3 points

The Culting of Brands: When Customers Become True Believers by Douglas Atkin

Doug's book is often overlooked, but loaded with j more...2 points

Doug's book is often overlooked, but loaded with juicy anecdotes.2 points

Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

Who Is Talking About You? Master the art of word of more...2 points

Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral em...2 points

Community: The Structure of Belonging by Peter Block

Modern society is plagued by fragmentation. The va more...2 points

Modern society is plagued by fragmentation. The various sectors of our communities--businesses, schools, social service organizations, churches, government--do not work together. They exist in their own worlds. As do so many individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost. This disconnection and detachment makes it hard if not impossible to envision a common future and work towards it together. We know what healthy....2 points

Killing Cockroaches: And Other Scattered Musings on Leadership by Tony Morgan

Pastor and popular church culture blogger Tony Morgan more...2 points

Pastor and popular church culture blogger Tony Morgan once worked as a city manager, a CEO-type job with the suit and tie, corner office, the works. Despite his top-rank status, Tony's list of responsibilities still included killing cockroaches whenever a freaked out co-worker spotted one in the building. That's where this unconventional, unforgettable book on church leadership begins. Morgan's point is that great leaders don't have to do everything. The key is to play from y...2 points

Ogilvy on Advertising by David Ogilvy

A primer on leadership as well as a candid and ind more...2 points

A primer on leadership as well as a candid and indispensable document on all aspects of advertising from the man Time has called "the most sought after wizard in the business".2 points

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein

Every day, we make decisions on topics ranging from more...2 points

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet it...2 points

In the Beginning...was the Command Line by Neal Stephenson

This is "the Word" -- one man's word, certainly more...2 points

This is "the Word" -- one man's word, certainly -- about the art (and artifice) of the state of our computer-centric existence. And considering that the "one man" is Neal Stephenson, "the hacker Hemingway" (Newsweek) -- acclaimed novelist, pragmatist, seer, nerd-friendly philosopher, and nationally bestselling author of groundbreaking literary works (Snow Crash, Cryptonomicon, etc., etc.) -- the word is well worth hearing. Mostly well-reasoned examination and partial rant, Stephenson's In the Be...2 points

Ants at Work: How an Insect Society is Organized by Deborah M. Gordon

Individual ants manage their incredibly complex co more...2 points

Individual ants manage their incredibly complex colonies with no one in charge--how do they do it? Ants have long been regarded as the most interesting of the social insects. With their queens and celibate workers, these intriguing creatures have captured the imaginations of scientists and children alike for generations. Yet until now, no one had studied intensely the life cycle of the ant colony as a whole. An ant colony has a life cycle of about fifteen years--it is born, matures, and dies. Bu...2 points

The Word of Mouth Manual: Volume II by Dave Balter

Why is this book $45.00? * Only a few thousand have more...2 points

Why is this book $45.00? * Only a few thousand have been made * It includes all of the material from Volume I * Its cover is entirely water resistant and sized to be used as a rainhat * There's a monkey on the cover (of course) * Each comes with a one-of-its-kind bookmark, cut from a massive piece of artwork by BzzAgent Artist-in-Residence, Seth. B. Minkin. Of course, if you don't want to pay for this fantastic, water-resistant version, you can get the entire book for FREE in PDF form from 20....2 points

Selling the Dream by Guy Kawasaki

Guy's book really established the genre. I still t more...1 point

Guy's book really established the genre. I still think it's his best.1 point

My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley by Ben Casnocha

Ben Casnocha - he leads tribes!1 point

A New Earth: Awakening to Your Life's Purpose (Oprah's Book Club, Selection 61) by Eckhart Tolle

The highly anticipated follow-up to the 2,000,000 copy more...1 point

The highly anticipated follow-up to the 2,000,000 copy bestselling inspirational book, The Power of Now With his bestselling spiritual guide The Power of Now, Eckhart Tolle inspired millions of readers to discover the freedom and joy of a life lived "in the now." In A New Earth, Tolle expands on these powerful ideas to show how transcending our ego-based state of consciousness is not only essential to personal happiness, but also the key to ending conflict and suffering throughout the world. Tol...1 point

Fast Track Photographer by Dane Sanders

When photographers try to make the jump to the professional more...1 point

When photographers try to make the jump to the professional ranks, it is tempting to believe that a good approach is to mimic existing photographers who are perceived as successful. It turns out this approach is short sighted and can lead to some really bad habits that ultimately stunt the growth of enthusiast photographers. In Fast Track Photographer, author Dane Sanders makes the case that a far more effective approach is to get clear on the gifts and talents you - as an particular individual....1 point

The Gift: Creativity and the Artist in the Modern World (Vintage) by Lewis Hyde

By now a modern classic, The Gift is a brilliantly more...1 point

By now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. Widely available again after twenty-five years, this book is even more necessary today than when it first appeared. An illuminating and transformative book, and completely original in its view of the world, The Gift is cherished by artists, writers, musicians, and thinkers. It is in itself a gift to all....1 point

Metamagical Themas: Questing For The Essence Of Mind And Pattern by Douglas Hofstadter

Hofstadter's collection of quirky essays is unifie more...1 point

Hofstadter's collection of quirky essays is unified by its primary concern: to examine the way people perceive and think.1 point

Godel, Escher, Bach: An Eternal Golden Braid by Douglas R. Hofstadter

Douglas Hofstadter's book is concerned directly wi more...1 point

Douglas Hofstadter's book is concerned directly with the nature of "maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel Escher and Bach is a wonderful exploration of fascinat...1 point

Emma (Penguin Classics) by Jane Austen

Everyone should read a Jane Austen novel once a ye more...1 point

Everyone should read a Jane Austen novel once a year and this is easily the most approachable. She will teach you great writing by example.1 point

The Art of UNIX Programming (Addison-Wesley Professional Computing Series) by Eric S. Raymond

Unix ranks among the great engineering accomplishments more...1 point

Unix ranks among the great engineering accomplishments of the last half of the twentieth century, and its heir--Linux--seems already imposing and still on its way to achieving its full potential. Eric S. Raymond argues in The Art of UNIX Programming that the excellence of Unix derives as much from the fact that it was (and continues to be) a community effort as from the fact that a lot of smart people have worked to design and build it. Raymond, best known as the author of the open-source manife...1 point

Best Website: Simple Steps to Successful Websites by Nelson Bates

The Best Website® book shows how to profit at least more...1 point

The Best Website® book shows how to profit at least $10,000 to $20,000 a month with your website business. The book details specifically "how-to" select the best type of web business to start, build a new website with Easy Web Design. Also, how to create remarkable Internet Marketing... with real results in 11 days! And finally a little known method about how to profit $100,000 in 30 days using a strategy no-one talks about.1 point

Boomtown USA: The 7-1/2 Keys to Big Success in Small Towns by John M. Schultz

This book examines how small towns best prosper by more...0 points

This book examines how small towns best prosper by leveraging their resources and working with local and state officials to break through the "one-company town" mindset to attract industry and new business relocations. In the book, Jack Schultz identifies seven and one-half factors that small towns must employ to attract new business relocations or spur new business start-ups, including a collective vision, local support and an entrepreneurial spirit.0 points

My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing by Matthew S. Gosselin

My Blue Goose exploits some of the latest trends in more...0 points

My Blue Goose exploits some of the latest trends in real estate marketing while incorporating ideas and tactics used by Fortune 500 companies throughout various industries. The 128 pages address subjects such as microsites, blogging, guerilla marketing, internet marketing, direct mail, social networking, public relations and contact creation. The book s title comes from an old Chinese tale about a boy with a very unique goose. The townspeople become intrigued with the blue goose after it is pl...0 points

Great Boss Dead Boss by Ray Immelman

A book exploring the tribal dimensions of leadersh more...0 points

A book exploring the tribal dimensions of leadership in organizations. By looking at the dynamics of individual and tribal security and value, Immelman presents a compelling dive into human behavior in this business novel.0 points

Boo Hoo: $135 Million, 18 Months . . . A Dot.com Story from Concept to Catastrophe by Ernst Malmsten, Erik Portanger, Charles Drazin

This is the story of how an international model an more...0 points

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start-up ever attempted; how they convinced the world's biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider's look at the 18 months of euphoria that ushered in the dot.com era.0 points

Futurewise: Six Faces of Global Change (3rd Edition) by Patrick Dixon

The world is changing fast. In this new edition of more...0 points

The world is changing fast. In this new edition of his much admired book, Patrick Dixon explores six major trends that we all need to adapt to: Fast-speed will be everything; Urban-how the emphasis on cities will intensify; Tribal-conflicts of culture and conscience, for example in Europe; Universal-the forces of globalism; Radical-the reaction against 20th century values; and Ethical-a new morality.0 points

Launching a Leadership Revolution: Mastering the Five Levels of Influence by Chris Brady, Orrin Woodward

Sooner or later, we are all called to lead in some more...0 points

Sooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have jointly created an in-depth, step-by-step guide for developing leadership skills.Utilizing an abundance of historical examples, the authors have developed a unique 5-step plan that charts a course for creating and maintaining strong leadership...0 points

Why Business People Speak Like Idiots: A Bullfighter's Guide by Brian Fugere, Chelsea Hardaway, Jon Warshawsky

Ole!If you think you smell something at work, there's more...0 points

Ole!If you think you smell something at work, there's probably good reason--"bull" has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talkin...0 points

Chasing Daylight: How My Forthcoming Death Transformed My Life by Eugene O'Kelly

As Steve Jobs said " Remembering that you are more...0 points

As Steve Jobs said " Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." Use this book to inspire yourself when you are tempted to settle for second best.0 points

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe

With the continued fragmentation of the media and proliferation more...0 points

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that....0 points

Beyond the Literary-Industrial Complex: Using the Amazon Kindle and Other New Technologies to Unleash an Indie Movement of Readers & Writers by Stephen Windwalker

Find out why you need a publisher ... like a fish more...0 points

Find out why you need a publisher ... like a fish needs a bicycle. Here's the book that is helping thousands of authors to unleash a 21st-century indie movement of writers and readers, by the #1 selling author in the Amazon Kindle bookstore. Elegantly combining mission and manual, Windwalker narrates the end of the old world of publishing due to the failure of major publishers to serve either readers or authors, issues a compelling call for change, and guides authors and independent publishers t...0 points

Beyond Code: Learn to Distinguish Yourself in 9 Simple Steps! by Rajesh Setty

Through his work with hundreds of technology profe more...0 points

Through his work with hundreds of technology professionals, Rajesh Setty has had a bird's eye view of careers that soared and careers that stalled. In the IT arena, Setty noted that while some people succeeded beyond imagination, most people seemed to get stuck about ten or fifteen years into their careers. After careful observation, interviews and insights, Setty realized that the top performers in the IT services industry definitely had a different set of standard practices for distinguis...0 points

The Cultural Creatives: How 50 Million People Are Changing the World by Paul H. Phd Ray, Sherry Ruth Anderson

ARE YOU A CULTURAL CREATIVE?Do you dislike all the more...0 points

ARE YOU A CULTURAL CREATIVE?Do you dislike all the emphasis in modern culture on success and "making it," on getting and spending, on wealth and luxury goods?Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming?Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course?In this landmark book, sociologist Paul H. Ray and psychologis...0 points

The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr

An eye-opening look at the new computer revolution more...0 points

An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer syste...0 points

Viral Change: The alternative to slow, painful and unsuccessful management of change in organizations by Leandro Herrero

Many 'Change Management' initiatives end in fiasco more...0 points

Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. But there is no change unless the change is behavioral. Viral ChangeTM will debunk these myths and show that, in Viral ChangeTM mode, people talk less about 'the programme' and do more in a way that infects other people, creating 'tipping points' where the new behaviors and the new changes become visible and sustainable. In short, Viral ChangeTM us...0 points

PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life by Greg Stielstra

The era of mass marketing is ending-replaced by the more...0 points

The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing p...0 points

Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture by John Moore

Without question, Starbucks Coffee is one of the greatest more...0 points

Without question, Starbucks Coffee is one of the greatest business success stories of the past decade.  Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide.   But for a company that has accomplished so much, outsiders really know very little about the Starbucks secrets to success.  That's because much of the company's sage advice and weathered truisms exist so...0 points

We Have Always Done It That Way: 101 Things About Associations We Must Change by Five Independent Thinkers

"We have always done it that way" is no more...0 points

"We have always done it that way" is no longer a viable leadership philosophy for associations. The long-term growth and success of these organizations depends on their ability to innovate, and this book explores a wide variety of issues and ideas that should be the basis for meaningful dialogue about how to make that happen. By challenging association leaders to change the way they think, lead and run their associations, the authors hope to spark a genuine renaissance of associations in the 21s...0 points

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries, Jack Trout

Two world-renowned marketing consultants and bestselling more...0 points

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 0 points

Who Are You People?: A Personal Journey into the Heart of Fanatical Passion in America by Shari Caudron

OK, so this book isn't really about marketing OR l more...0 points

OK, so this book isn't really about marketing OR leadership, but it is very much about Tribes and the passion that drives them.0 points

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin

Secrets of Social Media Marketing is a handbook for more...0 points

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed The New Influencers: A Marketer's Guide to the New Social Media, this book provid...0 points