Every woman is beautiful. Your individuality-what makes you you-shines. It's the sparkling essence of true beauty. And True Touch illuminates your individuality, painting the shades of your personality in a spectrum of colors that are uniquely you. Wonderfully pigmented lipsticks. Petal-soft eye shadows. Illuminating blushes. Complexion products that leave your skin looking flawless, youthful, and radiant. With an impressive range of products and colors, this versatile collection is mistake-proof and easy to wear. True Touch creates the perfect look every time.

True Touch is true to you and true to Neways ideals, featuring clean formulas that meet Neways' standards of excellence with safe and effective ingredients that adhere to Neways' ambitious product philosophy.

True Touch Cosmetics are-

* Safety tested and dermatologist approved

* Free of potentially harmful ingredients like sodium lauryl sulfate, propylene glycol, kaolin, bentonite, mineral oil, petrolatum, and phthalates

* Free of fragrance and added parabens

* Created without animal testing

* Safety-conscious formulas appropriate for most skin types

You'll love the feel of True Touch. It feels like you're not wearing makeup at all. Through Soft Blend Technology, each cosmetic is delicately blended for a wonderfully touchable, light application that is almost weightless and camouflages the effects of aging. You get a flawless look and these benefits:

* Blendability. Elegantly engineered polymers provide a velvety feel with improved coverage and uniformity.

* Long-Lasting Color with Light Diffusion. Amino acids and natural mineral pigments shimmer with pearlescence for longer-lasting color and high-tech light diffusion, making you look more youthful in appearance.

* Skin Health. Natural moisture compounds and fatty acids condition and soothe skin.

In creating True Touch Color Cosmetics, Neways has significantly enhanced the performance of each product class, while actually improving compliance with Neways' strict ingredient philosophy. The Scientific Advisory Board endorses the scientific principles used to develop the True Touch line of color cosmetics. All True Touch cosmetic products have been carefully tested to prove that they are non-sensitizing and suitable for use. Once again, Neways has innovated a mixture of selectively-chosen science and time-tested natural components to create products that are unique in formulation and safe for use by customers.

* To enhance the wear of your eyeliner, lightly dust over lined area with a similar color eye shadow using an angled brush.

* To create a timeless look, go for dramatic eyes or lips, but not both.

* Apply Foundation Primer to eyelids prior to applying eye shadow to help beautify and extend color.

* Finding the correct foundation is most important. After that, warm or cool doesn't matter. Just don't blend warm and cool colors in the same makeup application.

* Try applying concealer under eyes after applying foundation, and blend well.

* Remember: light brings forward, dark takes back.

* Shading creates illusion in evening makeup, optimizing features.

* Blending is very important in creating a natural appearance. Blending is effortless with True Touch.

* Always use concealer to help disguise imperfections or dark undereye circles.

* Contouring is using a darker shade of foundation, blusher, brunette brow liner or concealer to help correct, contour, or define the shape of the face, nose, eyes, and cheekbones.

* Highlighting is using a lighter shade of eye shadow, blusher, or concealer to enhance and bring forward cheeks, eyes, and browbone area.

Issue: Little or no definition to cheekbones

* Solution: Apply darker cheek color to hollow of cheeks to slim them.
Add lighter blush shade along top of cheekbone. Apply lighter blush in circular motion to apples of cheeks while smiling to create a youthful flush.

Issue: Thin or gaunt-looking cheeks

* Solution: Use a lighter cheek color along top of cheekbone and apply to apples of cheeks while smiling to create a plumper, younger look. Do not contour hollows of cheeks.

Issue: Jawline too wide or strong

* Solution: Apply darker shade blush, foundation, brunette brow liner, or concealer along the outside bottom of jawline, blend in well, and lightly re-apply the True Touch Foundation of your choice.

Issue: Nose too broad

* Solution: Apply darker shade blush, foundation, brunette brow liner, or concealer color along each side of the bridge of the nose, blend in well, and lightly re-apply your favorite True Touch Foundation.

Issue: Nose too short

* Solution: Apply lighter shade of foundation along the length of the bridge of nose, and blend in.

Issue: Nose too long

* Solution: Apply darker foundation, brunette brow liner, or concealer to the tip of the nose and blend in well. Lightly re-apply your favorite True Touch Foundation.

About brows

* Brows frame the eye.
* Inner brows should begin at inside corner of eye.
* Brow should peak softly at a 45 degree angle over the eyes.
* Brow should taper out gradually to a thin but soft point.
* Brow end should extend beyond outer corner of the eye.
* Always pluck brow hairs in the direction they are growing.

How to fill in brows for a finished look:

* With brow pencil, start at fullest part of brow.
* Shade along edge with very light, feathery strokes, filling in sparse areas.
* Eyebrow should be fullest close to the bridge of the nose, ascending to soft peak and tapering down at the end.
* Optional finish: With brow wand, apply Keratonics Shaping Gel in an upward motion, lifting brow hairs for a freshly groomed look.

About lips

* Lip gloss makes lips look immediately plumper and younger looking.
* Use lip gloss without lip liner to enhance the appearance of plumpness.
* Lighter, creamier lip colors make lips look more abundant and young.
* Add a touch of light lip gloss with dark lipstick to center of upper and lower lip to enhance fullness.
* To make lip color last longer, fill in entire lip with lip pencil. Follow with lipstick or lip gloss.