Online Business Success

The Secrets to Keywords - Expanding Your List
The Primary objective of a business website is to attract potential buyers and convert them into paying customers. Relevant keywords allow you to fulfil this primary objective. They help you attract relevant traffic that want to buy the types of products you have to offer, however, the more relevant keywords that you rank well for, the more business you will do. By effectively expanding your keyword lists, you expand the potential market for your business.

There are two fundamental ways of expanding your keyword lists:

* Long tail keywords that give you depth and allow you to dominate a particular market - so, moving from 'chocolate' to 'chocolate gifts' to 'corporate chocolate gifts'. These long tailed keywords tend to have a smaller advertiser competition, therefore you get a better PPC price, also, you dominate that specific niche market.

* Related keywords that allow you to broaden the range of market sectors that you can target. So, if you're selling gourmet chocolate, you may find opportunities in related keywords such as 'truffles', 'fudge' or 'luxury foods'. Related keywords can make you aware of markets that you might now have considered. So in building your online business, you need to make sure you have an effective sales process in place. Do that and you will have real benefit from expanding your keyword lists.

You need to convert people who arrive at your website into paying customers. If you don't do that, then it doesn't matter how extensive you keyword research is, or how effective your optimization efforts are in drawing new visitors to your website. If you can't convert a visitor into a customer then your efforts will be doomed to failure.

Only when you have got an effective sales process can you get the real benefit from expanding your keyword lists. And when you have that sales process in place, like any business you will want to expand. You could add new product lines, associated products and other ways to expand your potential income from each of the customers you attract.

However, before you embark on the path of product development you need to be sure that you are getting maximum return from what you have already. Let's suppose you've got a website that performs well - you get 100,000 unique visitors per month and you have a conversion rate of 3%. That equates to 3,000 paying customers per month. Not a bad business situation to be in.

Now look at your log files. From these you see that 30% of your traffic comes from search engines. Dig a little deeper and you find that 80% of this comes from around 20 good keywords. Here's a quick calculation of what this means:

* 30% of your traffic comes from search engines so that's 30,000 unique visitors per month. 80% of these come from your top 20 keywords - that's 24,000 per month.

* With a conversion rate of 3%, those 20 keywords bring you 720 paying customers every month. Now, if you could find another 20 keywords that perform just as well, then you could add another 720 customers, giving you a total of 3,720 customers per month - an increase of 24%.

And if you could achieve this growth once, could you do it again? Of course, the answer to that depends on the potential in your marketplace but the underlying principle is that good keywords will bring additional revenue to your website and you really can't get too many of them.

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About the Author: Darren Jennings - Expert in Business Building, Coaching, Mentoring. Find out why so many people are having huge success in Darren

10 Ways To More Website Traffic
Every website needs more traffic. This traffic needs to be as targeted as possible to the site you are promoting, whether it is your own web site or an affiliate program. This is the lifeblood of the business. No traffic - No business, More traffic - More sales

The question is - How do you get this highly targeted web site traffic.

I will list some of the most popular methods.

Pay-Per-Click (PPC)

Of all the pay per click search engines, Google Adwords is the largest and most popular.

This method, when done correctly, will increase your exposure, and give fast results. You must keep up to date with Google's rules, so be sure to read them. You pay a one off fee when you register and set up your campaign. You can have your campaign up and running in minutes. There is a minimum bid, but of course you will have to pay more than this. But the beauty of Adwords is you can set a daily budget of how much you are willing to spend.

You can create as many campaigns as you want, and then test your ads (changing the headline for example).

Google provide tools to help you with your campaigns, and have exellent tutorials that walk you through everything from signing up to creating your Adwords campaigns.

Link popularity

This is achieved when other sites have links to your site. If a high traffic site has links, the search engines perceive both sites must be popular. The important thing is to have quality web sites linking back to your site.

Why should anyone want to link to your site? If you have quality content, this adds perceived value and makes your site popular, so others will want to link to you.The type of content could be:

Free downloads
Free reports, articles, ezine or newsletter
Video
Links to other good sites

Reciprocal Links

This is where you exchange links with other quality sites. You can create a links page on your site. This create a resource that visitors will want to return to. Find quality (there's that word again) web sites related to your subject and contact the webmaster about exchanging links.

Ezine advertising

Most ezines accept advertising. Ezines are online or email newsletters. They are used to build a relationship between a webmaster and a web site visitor, with news, updates, special offers etc. But as always they should have quality content. You place an ad in ezines that are highly targeted towards your niche. Prices depend on the ezine, and also the position of the ad. The most expensive is the solo ad, where yours is the only ad.

Article Submissions

Submitting articles is a great way to build back links and web site visitors. Your articles can become 'viral' when others want to re-publish them on their sites, or use them in their newsletters and ezines. You include links to your site in the author resource box offering more free information. The resource box is your chance to convince the reader to visit your web site.

Two of the most popular places to post your articles are http://www.goarticles.com/ and http://www.EzineArticles.com.

Forum Posting

In order to be successful using forums there are some things that are required. Do Your Homework: Prior to joining any forum, you must do some research. Join relevant forums that are in some way related to the promotion's primary sales market. Choose popular forums. There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this. Choose forums that allow sig tags. Read the rules before joining and pay attention to them.

You've Joined: now what?

Keep your sig tag short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website. Never create posts that are nothing more than an advertisement. This is a universal rule. At best this kind of post will be deleted by the monitors, at worst, you will be banned. Be an active member on the forum. Plan to spend at least an hour each day there. Get to know the users. Iintroduce yourself with intelligent questions depending upon the forum's topic.

Use Your Sig file to the best advantage and within the rules. Some Forums have places where you can advertise and give special deals to members.

Social Bookmarking

In a social bookmarking system, users store lists of Internet resources that they find useful. These lists are both accessible to the public or a specific network, and other people with similar interests can view the links by category, tags, or even randomly. Some allow for privacy on a per-bookmark basis.

Social Bookmarking can bring immediate traffic to your website, as web 2.0 community websites such as Technorati, Digg, Reddit and Tailrank provide almost immediate information on various topics. These type of Bookmarking sites index and categorize content usually faster than the major search engines. People looking for the latest information on certain topics usually refer to these types of services.

Bookmarking Accounts to check out:

http://digg.com/
http://technorati.com/

You can increase your Bookmarking using the free submission site http://www.OnlyWire.com to bookmark many accounts at once. When you signup to OnlyWire.com you can use many bookmark accounts and with one simple procedure bookmark your blog post to all your accounts at once.

OnlyWire.com interfaces with:

Backflip
Bibsonomy
Blinklist
Blogmemes
Blue Dot
de.lirio.us
del.icio.us
Diigo
Furl
Jots
Linkroll
Looklater
ma.gnolia
Markaboo
Rawsugar
Shadows
Simpy
Spurl
Wink

If you don't have a Bookmark Account for the ones listed go and sign up.

Viral Traffic using free reports - ebooks etc.

Directory Submissions

Submit your website url's to the search engines Google, Yahoo, MSN.

Search Engine Optimization (SEO)

Search Engine Optimization, (SEO), is making web pages attractive to the search engines. The better optimized your web page is, the higher a ranking it will achieve in the search engines. Most people searching the internet only look at the first couple of search results.

So optimizing for the search engines focuses on techniques such as making sure that each web page is using the appropriate title tags and meta tags, and that the keyword or key phrases for the particular pages are distributed throughout the content. Search engines find and catalog web pages using spidering software.

These are just a few ways to get more web site traffic.

About the Author: John Leigh is an Internet entrepreneur and publisher, with a passion to help others. If you have your own affiliate program or web site and you want loads of people promoting your website or product and take your business to the next level, then visit http://www.yourvirtualaffiliatetrainer.com and take a look at the FREE comprehensive online training video, and http://yourvirtualaffiliatetrainer.wordpress.com/.

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