Twitter Knowledge for The Average Joe

Editorial Reviews
Product Description
Millions of Internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets." Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands.

Given the passion and high profiles of "Twitterverse" denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it.

For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and learn about the dozens of firms big and small that have harnessed Twitter as a powerful, flexible business tool. The bottom line: Twitter means business.

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online


The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.

Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.

Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.

This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.

Real life happens between blog posts and emails, and Twitter is changing the way people share their lives with others on the Internet. Through bite-sized updates, Twitter lets you share your life and keep up with people who matter to you on the Web, 140 characters at a time. Common Craft explains in simple and understandable terms how Twitter works and why it matters on the Web. This book, like all Common Craft Kindle Books, is presented in the Paperworks style - simple explanations along with whiteboard and paper illustrations. Common Craft's goal is to make complex things easier to understand.

Twitter Power: How to Dominate Your Market One Tweet at a Time

The business leader's guide to using Twitter to gain competitive advantage
With Foreword by Tony Robbins.

Joel Comm (Loveland, CO) is one of the world's leading experts on online moneymaking strategies. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code (978-1-933596-70-9) and Click Here to Order (978-1-60037-173-8). Ken Burge (Loveland, CO) is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of over 50 profitable online properties.
From the inside:
Do you know what Twitter is? You should-if you're in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or "tweets," to members via the Twitter Web site, as well as cell phones, e-mail, IM, and even through Facebook. It's a great and effective way to keep people connected and up to date on what's going on in their social circle in real time.

But it's not just for staying in touch with friends. It's also a great way to publicize your business or organization. Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the Prime Minister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.

Twitter Power shows you how to leverage the power of Twitter for instant business benefits-like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.

Joel Comm, one of the world's leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed.

Success in business is about staying connected-to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to achieve that connectedness and build a better brand with a core of loyal, enthusiastic customers. If you want to learn to grow your business one tweet at a time, Twitter Power will show you how.