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The following article is intended for women. Men simply will not understand, but if you are a man and you are one of those who want to influence women's fashion, you are more than welcome to read.

Several women love to tell their feeling towards a new jewel they bought or received as a gift.
Note that I say "their feeling" and not just "their impression" and it's not for nothing that I stated.

Men who buy a costume, a modern watch, a sports car, an executive plane or even a diamond, do that under impulse of admiration and impression. Impression that they receive and impression that they do.

In contrast with them, women buy or receive throughout their lives a lot of necklaces, rings and other jewelry mainly from sentimental reasons.
You get a gold ring for your marriage, a bracelet for the birth of the first-born, a necklace for the birth of your daughter, a fashionable pendant for your anniversary and so on and it will never ended.

Many jewellery sites in the US and also wholesale jewelry shops telling, that there is tendency incomprehensible purchases of jewelry and diamonds just in the early hours of the day, and especially by men.
We can try to guess, but the unofficial reason is that man who betray, have not a clear conscience.
As behind every jewel there is a sentimental issue, and women - as we know - do not forget so quickly.

Women, in general, fall in love in their jewelry and even if they love a favorite jewel which they will never renounce, they continue to buy more and more jewelry and I can promise you that the reason is not a possessiveness but simply sentimentality.

Let me see a woman who talks about her car, about the lawn of her golf course, about her GPS or about the last football game.
Even not about her boss or about her new nails as she speaks with love of her jewelry.

Only the grandchildren will advance the jewelry in the head of ladder of the preferences.

That's why every woman can be a wholesale jewelry merchant by herself.