Ultimate SuperTips Review

In this short (37 page) - and free - ebook Harvey has managed to include one unique idea after another on a wide variety of topics starting with his controversial stance on search engines and moving on to

- Getting traffic to your site
- Preselling with free ebooks
- Preselling with articles
- Autoresponders and follow up campaigns
- Ad tracking
- Affiliate marketing
- ClickBank
- Viral marketing
- PDF book creation
- Ebook rebranding
- Creating niche sites
- Resale rights

He even throws in an amazing viral idea at the end.

Download for FREE!

Marketing guru Harvey Segal says "If I started in online marketing again I would not bother with creating my own products, I would focus on the very lucrative world of resale rights."

It's a recurrent theme in his free book The Ultimate SuperTip and he shows the correct way to do it by delivering a concise selection of relevant resale right products as opposed to the typical huge list of inappropriate products.
Free EBook, no information needed to download.

You read that right.

I've told Google to push off.

Stop spidering me.

I no longer want my online business to depend on its ever
changing whims as to what makes a good or bad ranking.

I don't want to spend time collecting thousands of
backward links then find that they are probably worthless
because the anchor text does not contain a suitable
keyword, or the site does not have sufficient page rank,
or whatever the latest algorithm is.

I don't want to buy expensive cloaking tools and run the
risk of penalization.

I don't want to be bothered about whether a domain has a
static or dynamic IP address or have to use different
hosts to make a network of minisites.

What's that you say ? You don't need fancy tricks - just
provide good relevant content.

My answer ?

Nonsense.

I have a huge content site devoted solely to ClickBank,
the only one of its kind.

If you wanted to find the most relevant content for a
search on the keyword 'ClickBank' don't you think that
would be at the top ?

Well Google used to agree with you.

It was ranked number 2, with only ClickBank.com itself at
number one.

Today it is ranked ... wait for it ... number 426.

It is beaten out of sight by sites which have nothing to
do with ClickBank but happen to mention that keyword once.

I asked a search engine expert about this and he suggested
that it was due to keyword density, in other words too
many mentions of the word ClickBank.

Well that has to be the case - the site is after all a
'Complete Guide to ClickBank'

His advice - try replacing the word ClickBank occasionally
e.g. use 'CB'.

No way.

That was the last straw and became the inspiration for me
to develop a revolutionary approach to getting traffic.

It led to me being called 'The Guru who said goodbye to
Google' in the marketing forums.

And this new approach ?

It uses some of the fundamental pillars of Internet
marketing that you already know - techniques which will
never become obsolete.

But they are combined together in a new way and with a
viral twist that you won't have seen before.

It includes giving out free information in a certain way
and I show you how exactly in my book, The Ultimate
SuperTip.

And just to illustrate the principle: the book is free
and you can reproduce this article and change the URL to
point to your own rebranded version.

Read the 24-page book which took the Internet by storm Download for FREE!

Viral marketing is probably the number one method for generating traffic and sales - IF it is set up properly.

Take the case of a viral ebook - which means a book that can be passed from one person to another bringing benefits (profits) for each party in turn.

How is this achieved ?

The basic concept is that the book contains links to affiliate products. When a reader of the book makes a purchase from a link then the affiliate receives the commission.

The creator of such a book will allow some of the links to be 'rebranded' which means a person (who we will refer to as the rebrander) can replace them with his own affiliate codes thus collecting commission. This is the obvious incentive for him to pass the book around and begin the viral progression.

If we want to maximize the benefits for everyone and create the perfect viral ebook we need to have THREE key factors in place.

1) Wide Distribution

There are many permutations in the ways that you can offer an ebook. It can be free or paid, and for either option you can charge for rebranding or offer it free; plus you can have part customization or full customization. On top of that, for a paid book you can offer resale rights and even the right to grant resale rights.

Let's keep it simple.

What we want is the widest possible distribution so that we get the most commission from the affiliate links.

So we will have a FREE book and FREE rebranding rights.

2) Quality Affiliate Links

It goes without saying that your book should contain good content on a topic of interest.

But will readers click on those affiliate links ?

The answer is 'NO' if you copy the poor example of many authors, for instance:

- have you ever opened an ebook and been faced with a barrage of affiliate links ?

- or seen affiliate products which have nothing to do with the theme of the book ? For example in a book about hypnotism you get a link to a web hosting company.

So what is the best way ?

The secret is to have highly relevant links and weave them naturally into the content in a low key style without appearing to push for a sale. So when you discuss a particular topic and want to show where more detail can be found, or how a particular problem can be solved, that's where you can mention the affiliate product as a source of further information. If you want to see really good examples of how to do this read the free book at the end of this article.

See - that last sentence was an ACTUAL working example of how to weave in a link.

3) Maximum Return For Both Parties

You need to get the rebranding balance right.

If you give away an ebook and allow all the affiliate links to be rebranded that is a great deal for the rebrander - but what do you get out of it ? No affiliate commission, just subscribers maybe for your mailing list if you have a sign-up form in the book.

Conversely if you hand out only a few affiliate links for rebranding then that provides little incentive for the rebrander to distribute the book.

Ideally what you want is the maximum motivation for your rebrander which would be

* to allow free rebranding
* to allow ALL the links to be rebranded

but in a way that you can still benefit.

Can that be possible ?

Fortunately it is, using any of 3 different methods

* if the links in the book are for your own products

* If the links are for products for which you have resale rights

* If the links are for 2-tier affiliate programs so that you collect the 2nd tier commission when a rebrander, who has signed up under you, makes a sale

And so, if you use these techniques you can begin a viral marketing campaign which will continue to generate traffic and sales with little on-going effort on your part.

EXCEPT for two issues we need to resolve

1) What happens if everyone rebrands the book and only makes purchases from their own copy ?

Well, I have found that in practise only a minority (say 10%) will take the time to rebrand a book which means that the majority (90%) will be reading your book and purchasing from YOUR links.

So only 10% will be 'lost' to you . . . or are they ?

2) Suppose you plan to produce a viral book. It's about a popular topic - so it's bound to have a wide circulation - but you can't find any of the three types of suitable links to put in the book, i.e. links to a product of your own, to products with resale rights or for 2-tier affiliate programs.

Is there a solution ?

Yes - there are answers to both problems in my book "101 SuperTips" - they are actually tips 100 and 101.

As you might expect this book is free, with valuable information linking to highly relevant products, and you can rebrand it, again for free.

By all the rules above it's a candidate, I hope you agree, for 'the perfect viral ebook' and a profitable source of revenue for you.

Harvey is the author of several viral ebooks including 101 SuperTips, a collection of unique Internet Marketing tips, which you can collect at
http://www.supertips.com/101/