Underground Secret EzineArticles Manifesto

Just in case you didn't know this already, article marketing means creating articles that will have Google jumping with joy. It means writing in such a way that Google Search results puts you in the ten top places. Article marketing also means that you submit your articles to web sites and blogs so as to have quality backlinks leading back to your main web site.

EzineArticles is among the most powerful and most favored of the ezine directories. Anyone can write and submit articles to EzineArticles. The articles will be published provided you observe the directory's terms of use.

However, with tens of thousands of competing articles in the directory, the liklihood that your article will land in the top ten is slim.

Unless..... you know the secret of how to do it the right way. This is the secret that people like Dean Shainin knew -- but until now, didn't tell you.

Shainin's product tells you these secrets of how to make Google happy. It also tells you what you must do to make the reader happy.

Its Easier than you Think
It's not as difficult as you might think. You write your article using the AIDA formula.

A=Attention
I=Interest
D=Desire
A=Action

First, you have to understand some vital aspects of article marketing. You have to look at it from the point of view of the reader.

Lets take you for an example ....

You are a consumer. What do you care about?

If you are like most people, you will care passionately about a few things.

For instance:

Feeling good, being well, being healthy

Having a comfortable, secure life

Having money, success, power and prestige

Having time to relax and enjoy life.

Being prominent, liked, and recognized by other people.

Having greater sex appeal, beauty and attractiveness.

Having your needs met immediately or quickly.

Enjoyment, fun and pleasure.

Now, you write your article with one or more of those in mind. Your first step is to catch the reader's attention. You do this with the headline.

Attention Getting Headlines

When you see an article, the title is the first thing that catches your attention. If the title doesn't reach out and grab you, chances are good that you won't bother reading the rest of the article.

For example, which title or headline do you think will attract the most readers:

1. Buying a Bicycle
or
2. Six Facts You MUST Know Before Buying Your Next Bike

Most of us would go with the second choice.

That's called Attention ... the first part of the AIDA formula.

However, once you have caught the reader's attention with a catchy headline, you have to hold their interest in the article's body.

I=Interest

When you are writing articles, you must consider how your writing will provide the reader with the promise of one of those desires or wants listed earlier.

In other words, you have to show the reader 'what's in it for them.' You must state clearly the joys, pleasures, benefits, relief, fun, recognition that the reader will experience -- just as you have implied in your headline.

As you write, put yourself in your prospect's place. Think as they will think. Feel what they will feel.

Ask yourself if you were the reader, what message would appeal to you?

Your article must appeal to your reader's emotional needs or ego cravings. Referring back to the bicycle headline mentioned earlier, what emotional need do you think the bicycle shopper is hoping to fill?

Yes, he or she wants a bicycle. But they also want to avoid the pain, embarrassment and disappointment of buying the wrong sort of bicycle -- and they want the pleasure and ego satisfaction of believing they got a good buy. So you article, therefore, is appealing to their desire to feel good about themselves, to perceive themselves as a smart shopper who gets good deals -- superior, perhaps to other people who end up buying flawed bicycles.

Consider the automobile market. It is not a vehicle's safety features that influence the decision to buy. Nor is it simply the need for a means of transportation.

The real motivating factor is often the advertising writer or the salesperson's recognition that people are choosing their vehicle to meet emotional needs and ego needs.

Next time you see a Lincoln or a Rolls Royce commercial, give it close study. There is much we can learn from these pros.

The ability to write good articles or sales letters is simply understanding who your buyers are and knowing what makes them tick.

Do that and you will have their interest.

D=Desire.

For this, you must show them how your product or service will meet their wants and desires.

Think about your prospect carefully. Identify what it is that they want.

For example, think about diamond earrings. The wearer wants to feel special, pampered, beautiful and elegant. He or she wants to feel "special". If the earrings are intended as a gift, the buyer imagines feeling appreciated, admired and perhaps loved when the recipient sees the fine quality of the gift.

As you write your articles, consider these factors, then incorporate them in your writing. Satisfy your reader's needs in this way and watch your revenues increase.

In the Desire portion, you reveal the factual aspects of your product. You've captured their interest by appealing to their emotions and ego. Now you show them that your product makes sense. You tell them how other people have used the product with great success. You mention the awards it has won. You talk about the price, the guarantees, the bonuses, etc. You identify and remove any doubts or reservations the customer may be having. At this point, ask yourself, "What are all the possible objections the customer may have? Then address those doubts one by one. Knock them all out.

Be sure to include "proven facts" at this point. Research studies indicate that over half of the people reading your material will be skeptical.

A=Action

Everything in your article or sales letter is leading up to this point. The A=Action part of your article involves getting the viewer to take the action you want. This could mean clicking through to your web site, signing up to your email list, buying your product or something else that you have identified.

Article marketing, done right, can generate ongoing residual targeted traffic. If you're not generating the high traffic levels that you want, then this is a good time for you to do some research.

Underground Secret EzineArticles Manifesto will open your eyes to new success.