United Breaks Guitars ~~ Dave Carroll's Story

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Frustrated With Customer Service, Dave Carroll Makes YouTube Video 'United Breaks Guitars'

United Breaks Guitars ~~ that is the name of the latest YouTube video to go viral on the internet. Dave Carroll of the Nova Scotian band Sons of Maxwell was travelling to a concert tour on March 31, 2008, when a fellow passenger cried out, "My God, they're throwing guitars out there." Sure enough, the guitars were thrown into the luggage compartment and one was severely damaged. United Breaks Guitars is the resultant YouTube music video that tells of the nine month struggle that ensued as Dave Carroll pursued compensation for the damage done to his guitar.

This page shares the first YouTube Video entitled United Breaks Guitars, a second video which is a statement acknowledging the response from United Airlines, United Breaks Guitars t-shirts and, when they are complete, it will also share the second and third videos in the series. Be sure to bookmark this page and check back on the still-evolving story of this unfortunate customer service gaffe on the part of United Airlines.

Frustrated With Customer Service? Take It To YouTube!

United Breaks Guitars Posted on YouTube July 6th, 2009

United Breaks Guitars Has 3,014,082 Hits July 16th, 2009

Dave Carroll's Story

The story of how United Airlines and Mrs. Irweg dealt with him.

On March 31, 2008 the Sons of Maxwell band, of which Dave Carroll is a member, flew via United Airlines to Nebraska for a tour. While sitting on the tarmac, passengers on the flight witnessed the guitars thrown by baggage handlers in Chicago and damaging Dave Carroll's $3,500 Taylor guitar.

Dave Carroll's immediate concerns to the staff at hand were dismissed. It would take him nine months and a lot of run around to sort the matter out. He spoke with several employees on the day of the incident. After that, he would speak with staff in Halifax, Chicago, Omaha, New York and India. (You really should read the whole article at Dave Carroll's website to appreciate how ridiculous the system was.) Eventually, he dealt with Ms. Irlweg who finally said, "No."

At this point, Mr. Carroll realized that he had been fighting a losing battle all of this time. The system seemed to work to frustrate the customers so that they would simply go away. However, he decided to take what he knows best (music) and use it to his advantage. He wrote to Ms. Irlweg and told her that he would be writing three songs and videos about his experience.

You can read Dave Carroll's whole story at his website by clicking right here.

"I promised the last person to finally say 'no' to compensation ... that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world."
~~ Dave Carroll

Dave Carroll's Taylor Guitar

His guitar has been repaired but I have read that Dave Carroll says it will never be the same.

Dave Carroll's guitar was more than just another piece of luggage. The cedar-top acoustic Taylor 710 CE guitar was something he saved for for three years when he was dreaming of becoming a professional musician after he graduated from Carleton University in Ottawa. He saved everything that he could from local gigs and from living inexpensively. Eventually, a smart investment doubled and he was able to purchase his $3,500 guitar. His Taylor 710 CE 'spoke' to him after he tried a number of guitars at Steve's Music in Ottawa. It is said that it was " love at first strum." And it featured a "reddish top and a nice, warm baritone." He bonded with it instantly because it matched his tenor-baritone.

Do you have a special bond with your musical instrument?
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"Taylors, for the uninitiated, are akin to the Rolls Royce of acoustic guitars." ~~ Lou Carlozo

Dave Carroll Shares His Thoughts

About the success of the video United Breaks Guitars.

STATEMENT
by sonsofmaxwell | video info

2,516 ratings | 751,003 views
curated content from YouTube

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United Airline's Response After 50,000 Views On YouTube?

"We're Working To Make What Happened Right."

Better late than never?

What have YOUR experiences with United Airlines been like?

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More Reading About Dave Carroll's 'United Breaks Guitar' Experience

Including the link to where to buy the MP3 of United Breaks Guitars

Taylor Guitars Responds to "United Breaks Guitars" YouTube Video
Bob Taylor lends his support to Dave Carroll and guitar players everywhere. Plus, advice on traveling with your guitar and information about Taylor's new Factory Service Center.
Musician fed up with United strikes back with 'United Breaks Guitar' by The Scavenger
Musician fed up with United strikes back with 'United Breaks Guitar' by The Scavenger.
"United Breaks Guitars" a Smash Hit on YouTube By NBC Chicago
A musician whose favorite guitar was smashed by United baggage handlers writes a song about it, which turns into a YouTube hit. You're welcome, United.
Sons Of Maxwell Full Catalogue Page (You can buy the MP3 song here.)
This link takes you directly to the Sons of Maxwell full catalogue where you can buy any of their CDs or the MP3 version of United Breaks Guitars.
The Whole Story of Dave Carroll's Experience With United Airlines
The ins and outs of Dave Carroll's experience with Customer Service at United Airlines. Read it and see how really unbelievable it is that anyone could be put through such a run around.

Will Carroll's video help the rest of us when we deal with United Airlines or any other large company? What do you think?

United Breaks Guitars is an interesting video but will it actually cause United to deal more fairly with all of its customers when they complain? If not what does that mean? Do we have to post a YouTube video to get results?

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Yes, I think it will help us all...

Bnlgeekychic says:

Make big enough of a stink, and someone will have to notice and fix it.

MsSnow4a says:

I think anytime you voice a complaint that others can see it helps

mulberry says:

Yes, I saw this a few days ago. "you go man!!!" is all I thought...we've all been there.

KarateKatGraphics says:

I don't know how much this will help, but it should have at least *some* impact, given the number of people who are tuning into the video.

Susan52 says:

I do think it will help and I hope other companies take notice. The world is not what it once was. Communication is simple, quick, and universal. Gotta love YouTube!

No, I don't think it will make any difference...

Pauline Thornton says:

On July 2, 2011, I flew on United to Chicago then on to Ohio via first class. I asked the flight attendant to please put my ukulele in the overhead bin and he said, "No, we have a special place for things like this". I thought, wow!! what service. Upon deplaning, the flight attendant could not find it. Even I looked in the closet and could not see it. Another flight attendant said, it has to be in here. He had to take out at least 12 roll away suitcases from the closet and at the bottom of that pile was my ukulele. All the supports on the inside of it were broken off and it had 5 cracks from top to bottom on the back. None of the flight attendants would give me their names, nor were they willing to even look at my instrument. They refused to talk to me. They were rude. I was told that they are not responsible for carry on luggage. I have written to them to ask if they could repair it and they absolutely refuse to accept responsibility. They wrote back and said that their answer will remain the same. They first offered me $150 voucher for future travel. Second time they offered me $250 voucher for future travel. I wrote and told them that i do not need vouchers, I want my ukulele to be repaired. My purpose for traveling to Ohio was because two of my grandchildren were in the hospital. One was hit by a drunk driver and the other was hit in the head with a softball and doctors were contemplating brain surgery. I live in Hawaii. I only have a part time job. With my ukulele, I play music for the sick in the hospitals, in their homes, the veterans at tripler hospital, the nursing homes for the elderly and even at funerals. All as a volunteer. I've had to borrow one to play since this happened but it's not the same as mine. My ukulele cannot be replaced because the company that makes it is not in business anymore. The repair shop estimated the least to be $1200. My last request to united airlines was on 10/13/2011 asking that they re-examine my request and they have not responded. It has been very frustrating but I will not give up trying. I play for my grandchildren all the time. They love it. United is liable as far as I'm concerned. If the flight attendant had put it where I asked him to, it would not have been broken. I have traveled with it that way for the past 10 years and never had a problem, First time on united and what a horrid experience. Customer relations experience was just as bad as the flight attendants.

 
view all 8 comments

Dave Carroll's Goal:

To get one million hits this year and he has far surpassed that. So much time had passed that Mr. Carroll was no longer angry and he and the others involved with the video had a great time putting it together.

Dave Carroll's Final Message:

"Thanks United! If my guitar had to be smashed due to extreme negligence I'm glad it was you that did it. Now sit back and enjoy the show."

Sons of Maxwell Benefits From UBG Experience

"It's nice to have a light-hearted chuckle at things." ~~ Dave Carroll

Dave Carroll created this video as a lark not realizing that his band would receive more exposure than than they have ever received, the kind of publicity that cannot be purchased. He has been working for 15 years as a solo artist and a member of this band and this song is proving to be an incredible boost. (He is not seeking compensation from United Airlines.) He thinks that people like the song because it is about the airlines and because it is light-hearted and fun. So far, United Airlines seems to be handling the publicity in good form and using it (and the video) as a lesson.

As an aside, the song and the video really ARE good. (But you already know that if you watched the video. If you skipped the video you might want to go back and hear it now.) The tune is catchy and well done but unfortunately, I'm stuck with that line, United Breaks Guitars, running around and around in my head. If you enjoyed listening to it too, you can buy it for your MP3 player directly from the band's website at Sons of Maxwell.

United Breaks Guitar For Your MP3 Player

Check out my favorite songs! I've handpicked these MP3s from Amazon. Take a listen. If you like, you can click to buy them on Amazon.

United Breaks Guitars Lyrics

(A taste of them! Once you've heard the song in the video, you're going to keep hearing the line 'Cause United Breaks guitars.)

United, United
You broke my Taylor guitar
United, United
Some big help you are
You broke it, you should fix it
You're liable just admit it
I should have flown with someone else or gone by car
'Cause United breaks guitars

Sons of Maxwell Music CDs

If you like the sound of the Sons of Maxwell in the video, you're probably going to enjoy one of their CDs.

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More Great Canadian Music

On Obama's Canadian playlist.

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More Viral Internet Stories

Including that of The Wii Scream, The Mountain's wolf tee and Obama's moustache!?!

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Dave Carroll Profited From United Breaks Guitars

Well, it has definitely helped his bottom line...

  • More than 3.5 million YouTube hits.
  • More than 400 CDs sold.
  • Offers to do gigs here and abroad.
  • Possibly the top YouTube music video in Canadian history.
  • Possibly a record-setter in Australia.
  • A new guitar from Taylor Guitars.

"A real life guitar hero." ~~ Lloyd Robertson, CTV

Stay Tuned For United Breaks Guitars Song 2 and Song 3

What was the biggest error United Airlines made in this situation?

And what do you think of the Sons of Maxwell and Dave Carroll's video response?

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Treasures-By-Brenda

This is the incredible story of how one Canadian musician fought back with a YouTube video ~~ United Breaks Guitars.

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