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Unsigned Not Wasted: The DIY Music Marketing Hub for Indie Musicians and Fans

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 6 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #464 in Music, #8394 overall

Rated G. (Control what you see)

About...

 

Do-it-yourself music marketing for independent musicians and music fans. Sharing tools and information people can use to develop successful artist-fan relationships. Focusing on new market opportunities created by ongoing developments in social media and the emergent Web 2.0 platform.



  • Artists can explore specialized tools and services designed to promote, spread and sell their music products.

  • Fans can find new ways to discover artists, recommend great music, and benefit from Artist partnerships.

Why Squidoo?
Well, it's a fast and fluid way to build an interactive clearinghouse on a single page. It also has the benefit of cutting-edge community tools plus the support of lensmasters and the Squidoo team. You can search the entire Squidoo network for interesting lenses with Squidoogle.

To participate simply log on or grab a free Squidoo membership to get started.

This is a living lens where the ink never dries and The Great Unsigned are free to roam, start the adventure!

Lens Url: http://www.squidoo.com/unsignednotwasted/

This lens is twinned with... 

Dashboards

media aggregators, news, bookmarks

Today's Market Intelligence 

Media dashboards for fast scouring of audio/music feeds, breaking news, market trends and social buzz.

#1

MediaSpheres Browser

Aggregated feeds for music, tech, podcasts, stream more...0 points

#2

Dave's FeedRaider: Music Business

Aggregated media feeds in a choice of key topics w more...0 points

#3

Addictomatic: Inhale the Web

Searches the best live sites on the web for the la more...0 points

#4

Alltop, Music

Music headlines pulled from around the web.0 points

Techmeme Music Headlines 

Online music business developments.

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Blogs Buzz 

Fresh blog posts talking about unsigned bands.
Interview with The Kabeedies.
I then told them Norfolk Unsigned plan, to eventually open a radio station and recording studio, they think its good we are trying. Do you have any advice to young bands? Evan: Keep working, don't give up, its hard but it pays off in ...
Unsigned Bands : Krati from Belgium
The band has added a new song to their Myspace, called September:. http://www.myspace.com/kratimusic. Progarchives Recommended Links:. Prog Rock Music Shopping ? GEMM | amazon | eBay; Download Prog Rock MP3 ? Mp3Search.ru | AmazonMP3 ...
Three gigs and three confirmed artists
To get things off to a swinging start since our launch we are holding three gigs at The Priory Centre in Great Yarmouth during august with live performances from bands such as System Corrupt & Ten Ten Tackles. ...
Last.fm Starts Paying Royalties to Unsigned Bands
Online music service Last.fm today announced that it will start paying out royalties to unsigned and independent bands that upload their music to last.fm. Artists will earn royalties whenever their music is played on-demand, ...

Mission Criteria

learn more about the project

Unsigned Defined 

Wikipedia - Unsigned artist
Encyclopedia references referring to "Unsigned"

"An unsigned artist is a musical artist or group not attached or signed to a record label. Similarly, the contractual condition of any creative person or group."

"The term unsigned artist is used in the music industry to refer to a singer, songwriter, musician or band that has no affiliation with a record label. Many unsigned artists sell their music and music-related merchandise without the financial support of a record label, while often seeking a recording contract through the recording of demos. The difference between an unsigned artist and aspiring artist is that aspiring artists in most cases do not sell their music commercially."

 

Independent music

In popular music, independent music, often abbreviated as indie, is a term used to describe independence from major commercial record labels and an autonomous, do-it-yourself approach to recording and publishing.

Indie music gained its freespiritedness and strident anti-commercialism and non-mainstream attitudes and philosophies in direct lineage to the DIY ethic of punk and 1980s alternative rock such as The Pixies and Sonic Youth, while simultaneously exploring broader song structures, lyrics, and instrumentation to which major labels and corporate distributors might have been more averse.http://allmusic.com/cg/amg.dll?p=amg&sql=77:2687

Project Aims 

The project aims to:
  • Aid new music discovery, distribution and promotion.
  • Connect unsigned artists, managers and fans with the best Music 2.0 tools and resources.
  • Explore new opportunities for artist/fan interaction.
  • Help independent musicians prosper and profit from their creative work. 

Do-it-Yourself
Why waste your talent being a puppet for The Man when you can follow your own direction, build your own fan base and foster the respect you deserve from the people that count? The DIY ethic can be applied to finding self-reliant solutions for music production and commerce using the growing Web 2.0 infrastructure. Many artists have already achieved success using self-promotional business techniques to build a fanbase.

Web 2.0
Successive waves of disruptive technologies continue to change the way we find, share and pay for music. The Social Web offers a multitude of ways to build brands, collaborate and spread ideas. New Open Business models are emerging built around openness, free services and free access. For musicians this represents an unparalleled opportunity to explore creativity, retain artistic control and exploit Long Tail economics.


Music Marketing Solutions
Unsigned Not Wasted helps independent artists find free to low-cost music marketing solutions. People can locate, track and share information about a range of DIY music tools including sites for collaboration, flexible music licensing, media distribution and artist promotion. Targetted web feeds deliver the unsigned buzz from blogs and social networks.

To learn more about this DIY medium of communication, and the shift in economic value of the web, see the videos below for a short introduction.

Your Help 

Anyone can participate by adding artists and music resources to the interactive lists (plexos). These lists can be shared on webpages by grabbing their RSS feeds or widget codes.

Vote for what you Value
Individual list items can be voted on to rank them up as can the overall lens at the top of the page. If you want to help unsigned bands and promote music difficult to find using corporate media outlets, vote for what you believe in. Every vote counts!

This way we all get a say in developing the project and sharing cool stuff. Feel free to spread the Unsigned Not Wasted meme however you wish, use the 'Contact Me' link on the left sidebar if you want to share media such as graphics, info etc, or the 'Comments' at the bottom of the lens to share a message with the community.

Music 2.0

using the machine

About Web 2.0 

By alluding to the version-numbers that commonly designate software upgrades, the phrase "Web 2.0" hints at an improved form of the World Wide Web; advocates suggest that technologies such as weblogs, social bookmarking, wikis, podcasts, RSS feeds (and other forms of many-to-many publishing), social software, Web APIs, Web standards and online Web services imply a significant change in web usage. From Wikipedia - Web 2.0

#1

Web 2.0 0 points

#2

The Machine is Us/ing Us (Final Version) 0 points

Music 2.0 Resources 

Other places that provide comprehensive lists and directories of Music 2.0 sites.
ALL THINGS WEB 2.0 - Audio 2.0
A directory of audio and music related sites.
Audio 2.0
A list of audio related services including music discovery, communities, file sharing, playlists, podcasting, radio, promotion and selling, ringtones, and other tools.
Music 2.0
Delicious link archiving of all things music 2.0.
Music 2.0 Directory
An open wiki project that anyone can help build by contributing relevant resources and information.
Web 2.0 Music Services.
A list of music sites and tools for creating, discovering, searching, sharing, storing, etc.
Rocketsurgeon's Music 2.0 Directory
The latest in Music 2.0 and Digital Entertainment with an informative blog about new music services.
Go2Web20.net - The complete Web 2.0 directory
A comprehansive index of logos of the latest web 2.0 applications and services. Find what you need. Discover what you don't...
Wikipedia - Online music and lyrics databases
Category: Online music and lyrics databases.

The Small Print

terms and conditions

Music Media Hosts 

Reading the Small Print
The creation and distribution of music has become widespread due to the abundance of Internet technologies and new online media services (Social Media/Web 2.0).

The sites used to host and distribute music online differ widely in their end user agreements and Terms of Service. Some sites are 'friendlier' than others for content creators, depending on how the creator/copyright holder permits the work to be used and whether or not they get paid.

It's important to recognize that many music sharing sites can sell or license uploaded works to third parties without financial compensation to the creator.

For people sharing free music under flexible licenses like Creative Commons this is extremely important because their choice of license is often determined by requirements involving pre-cleared authorization, user flexibility, and various copyright protections, including non-commercial use. These copyrights can be superceded or nullified by agreeing to the TOS of the music hosting service. Superceded terms may be perpetual, royalty-free, irrevocable and transferable so it's helpful to know what the user may be giving up before accepting the terms.

Most music sharing sites have some kind of involvement with commercial partners such as advertisers, licensees, sponsors, affiliates and the like. This includes aggregators and search engines that spider, index and offer music elsewhere.

When choosing a host it's often a case of finding a balance between the features on offer and the Terms of Service, especially in the grey area of non-commercial use licenses. When using a third-party hosting service it's worth remembering the role partnership deals play in the financing of their operations. It's wise to read the TOS, privacy policy and copyright policy first to determine the reputation and suitability of the service. An alternative is to host the files on your own server or use a suitable paid web hosting provider.

Opinion
The Royalty Scam
New York Times article by Billy Brag.

These crazy musicians still think they should get paid for recorded music Techcrunch's Michael Arrington riffs on the Billy Bragg article with interesting reader comments.

Open Music

copyleft, creative commons, free culture

Open Music Resources 

Thousands of musicians, sound designers, and software developers are making their creative works available online for others to share openly and freely. Organizations like Creative Commons provide the legal framework for creators to mark their work with the kind of flexible freedoms they want it to carry - "Some Rights Reserved" as opposed to "All Rights Reserved".

This type of free culture movement is known as Open Music because it applies the concept of open source computer software to music. The social web has made it possible for everyone to participate in the creation, distribution and promotion of Open Music through remixing, podcasting and web-mashups using widgets. Now you can easily find free, legal, pre-cleared media and Open resources using these fast and powerful web tools.
Open Music Search
Find Copyleft, Creative Commons, Open Source, and Public Domain media, software, news and services. Grab the widget and spread free music!
Creative Commons Search
Provides multiple engines for searching main Open Media hubs with the option to filter searches by desired source, media type, and Creative Commons license. Use it to find free music, videos, images, and other media.
Open Media Directory | Ourmedia
A free resource for finding legal, podsafe music and video. The hand picked resources are designed to help artists, podcasters, bands, DJs, remixers, music bloggers and creators of video content working with copyleft - Creative Commons - royalty-free licenses.

Open Music Hubs 

Recommended sites and communities for copyleft and public domain music. To add resources go to this list @ OpenSonics

#1

Funky Remixes

A Free and Legal Music Source... Rip, Remix, Retur more...5 points

#2

Podsafe Resources from Podseek.net

Podsafe resources for podcasters looking to use mu more...2 points

#3

Jamendo : Open your ears

A community where artists share their music under more...1 point

#4

Electrobel - Net Portals

Electrobel is a community for electronic music art more...0 points

#5

ccMixter - Sampling, Mashing, Sharing

A community music site featuring remixes licensed more...0 points

13 more links: See all

created by DavidHolmes

OpenSonics Lens 

Knowledge

guides & gurus

Music Promotion Tips 

Effective Indie Music Marketing

I'm calling my latest workshop "The New Rules of Internet Music Marketing." But here are three timeless principles that apply to all music promotion, regardless of the technology or era. For more tips, visit TheBuzzFactor.com

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Imaginary Masterminds 

A growing collection of interesting ideas from creative people. Exploring the Internet, creativity, economics, culture, current issues and future trends. The big picture.

#1

How To Be Creative by Hugh MacLeod

MacLeod highlights the value of authenticity and h more...1 point

#2

Wicked Whammy - Music Needs Management

Future of music industry and Internet music market more...1 point

#3

How to Become a Creative Genius - Lifehack.org

Six tips for expanding your creativity.0 points

#4

David Byrne's Survival Strategies for Emerging Artists and Megastars

Today's artists have surprising new ways to reach more...0 points

#5

Kevin Kelly -- Better Than Free

Eight things that are better than free.0 points

12 more links: See all

Music Marketing Tactics 

A collection of useful blogs, case studies and individual processes you can use to execute your brand strategy. Including tips from musicians and music strategists. Covering digital identity, marketing campaigns, promotion, packaging, monetization, etc.

#1

The Viral Garden: Open letter to big labels/artists

A 4-point plan for getting a social media campaign more...0 points

#2

Soup Greens by Lucas Gonze

Lucas shares some thoughts on the decision making more...0 points

#3

28 Ways to Make Money with Your Website

A list divided into direct and indirect methods, e more...0 points

#4

A Complete List of the Many Forms of Web Marketing for 2008

A useful overview of the major tools used for onli more...0 points

#5

Severed Fifth

A music project designed to explore how far a musi more...0 points

6 more links: See all

Communicating Effectively 

Tips and analysis on the art of communicating using digital media.

How to Write in 140 Characters or Less - Stepcase Lifehack

Tips on good, concise writing for microblogging pl more...0 points

Who Needs Headlines? - A List Apart Article

A selection of conventional techniques for writing more...0 points

How Not to Display Your Artwork on the Web - Lines and Colors blog

A list of things you can do to drive visitors away more...0 points

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