Verso Marketing Solutions, UK's digital marketing agency.

Verso Marketing solutions are provided by a UK team of marketers experienced in all the disciplines required to improve the sales of your products and services.

Verso Marketing solutions work with you from your strategic objectives through to the production and implementation of campaigns. We can handle total communications programmes or individual projects.

Creativity within the B2B marketplaces, in many ways has a particularly hard job to do. Often the buyer of a product is not the user and the money he is spending is often not his own. He is a professional spender of company money and as such is very accountable. However he is aware that the eventual user of the product/service may support a preference. User or chooser both are susceptible to messages companies put out about how their products can effect the ease, efficiency and cost of carrying out certain work. Also most product sales are not an end to the matter, after sales support, ease of maintenance, cost of maintenance and repeat purchasing are all components in the decision to buy. All these components can be brought to the attention of both users and choosers. And the more precisely and cleverly it is done the more likely the message will affect the success rate of future sales.

It's never a good idea to think of prospective customers as targets but when it comes to aiming your messages that is exactly what they are. And there are no rewards if you miss.
The process is worse than that, every shot costs money and when your aim is off it is like firing money away. Likewise if you are on target but the message is irrelevant, confused or inappropriate the result is no result. Get the target sorted out and paired with the message first.
Talking to people in this busy world is complicated and one wrong component in an initiative will render the whole ineffective. You can't afford to get it wrong, yet it happens every day.
Target right, message right, and communication right, timing right. Go. But double check - there is a lot to get right.