Business
Video Marketing Answers
(by 5 people)
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Video Marketing Answers
The popularity of online video has increased dramatically over the last few years as video compression technology has improved and as the cost of bandwidth has fallen. Video is ubiquitous.
But there are still plenty of awful videos out there. Videos which are too long, videos which look dreadful, videos with sound you can't hear, advertising products you don't want.
How do you make sure that your marketing video is both creatively and technically watchable? How do you use video for marketing?
New Table of Contents
10 Ways To Use Video In Your Marketing
1. Review a software product showing how easy it is to use. This is great for affiliate marketing, because you can...
2. Give away the video in exchange for an opt-in. You can split it in two - publish the first half everywhere you can, and make viewers opt-in to get the second half.
3. You can create an 'in-depth' tutorial for a product, and use it as a bonus for customers who buy the product using your link.
4. If you sell a software product, you can reduce customer support issues by creating screen-capture videos which show customers how to use your product.
5. Tutorials for complex systems, like how to set up an Adwords account or create a HubPages hub.
6. Full-blown information products, revealing a 'secret' technique or showing how to accomplish a task. A mix of Powerpoint slides and screen-capture video is great for this.
7. Create a 30 second commercial showing how great your product is. You can publish these as widely as possible, using a free service like TubeMogul.
8. Create a video newsletter. Use a camcorder and chat directly to your audience. Dig out one of your old articles or blog posts and read it to the camera. Set up an interview with someone you admire, or do a webinar - show someone how to perform a task, and have them ask questions.
9. Use video on a sales letter. You can use video to educate your visitors - share useful information, and then explain how your product fills their need.
10. Drive traffic to your website. Create a popular video and get thousands of people to your website.
Example: Affiliate Marketing - Advertise a Product
Example: Video Newsletter
Example: Tutorial
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Derrick Markotter is a full-time Internet Marketer from Johannesburg, South Africa.
What's here
- New Table of Contents
- 10 Ways To Use Video In Your Marketing
- Example: Affiliate Marketing - Advertise a Product
- Example: Video Newsletter
- More...
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