Start Getting Traffic And Sales Using Video Web Marketing
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Video Marketing Made Easy...
The television advertising is a multi-billion dollar business. Just think about the commercial jingles from the past... they are still remembered fondly. As time passes, advertisers have become more and more creative and many big businesses have decided to put a lot more money into their advertising. Companies can spend millions of dollars not only creating the clever ad that they hope will "stand out among the others" but also for the time they need to pay to have their commercial aired. But these companies are more than willing to pay this kind of money.
Why?
Simply because such advertisement works due to the fact that people are visual and lazy!
Thus when more and more people started to go online, advertisers turned to this new media to promote their sales. Now that the internet has gone mainstream and bandwidth is no longer an issue, there is a growing number of people who turn to internet for entertainment such as watching videos. People love watching videos and henceforth, video marketing has become the next big thing to hit the internet marketing.
Make money using videos!
Why?
Simply because such advertisement works due to the fact that people are visual and lazy!
Thus when more and more people started to go online, advertisers turned to this new media to promote their sales. Now that the internet has gone mainstream and bandwidth is no longer an issue, there is a growing number of people who turn to internet for entertainment such as watching videos. People love watching videos and henceforth, video marketing has become the next big thing to hit the internet marketing.
Make money using videos!
Welcome To The World Of Video Marketing!
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Planning Your Marketing Video - Part 1
First, you need to understand your market that your business is marketing to before you even start making your videos.Next, a little bit of planning will go a long way to helping you create better videos. Plus you'll need to understand a bit of the technicalities or the components to a good marketing video.
1. Brainstorming For Ideas
Before doing anything, you need to have an idea for the video. Spend a few minutes trying to visualize what a killer promotional video might look like%u2026 You can even go to websites like Youtube and check out what your competitors are doing or what other people in other niches are doing. This can help spark your creativity!
Then from the idea, you need to create a script or story board of the video, frame per frame and also add in the background music to make it more professional.
2. Video Capturing Hardware
You can capture video footages using a simple digital camera, web cam or even your handphone. These are enough for anyone who is just starting out and if you do not want to invest too heavily in a camcorder.
3. Web Video Capturing Software Programs
After you have captured all the video footages, you'll need tools to help you put everything together, stitch the footages up, add in the music and voice. Here are some of the great video editing software you can use :
Camtasia
This is a great tool to have when you want to capture video based on your pc screen. Camtasia is one of the best screen capturing and editing tool that is used by almost everyone who wants a professional video.
But this software comes at a price of $299 per license. However, if you are a beginner and you cannot afford to fork out so much money yet, you can try out a similar software called CamStudio Internet Marketer's Version.
Ulead
4. Web Video File Formats
Common formats include MPEG, AVI, MOV or Quicktime, RA and SWF or Flash.
For more details, click here...
Video Hardware
Sony DCR-HC52 MiniDV Handycam Camcorder with 40x Optical Zoom
Amazon Price: Too low to display (as of 07/11/2009) 
Canon VIXIA HF200 HD Flash Memory Camcorder with 15x Optical Zoom
Amazon Price: Too low to display (as of 07/11/2009)
Aiptek A-HD 720P 8MP CMOS High Definition Camcorder
Amazon Price: $109.95 (as of 07/11/2009)
Sony DCR-DVD650 DVD Handycam® Camcorder
Amazon Price: $269.99 (as of 07/11/2009)
Flip UltraHD Camcorder, 120 Minutes (Black)
Amazon Price: Too low to display (as of 07/11/2009)
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Marketing Your Videos
Once you have your video created, you are ready to show the world or rather your customer what your business is about.
But first, you must put up your videos on your website. Videos are great content for website, especially so if your website is a blog.
To make your videos more interesting to watch on your website, you can jazz your videos up with what they call "video skins". You can get some FREE video skin templates by clicking here.
Next, syndicating your videos to various videos sharing sites. There are so many video sharing websites out there. One of the most famous website is of course, Youtube. Other than Youtube, there are also Google Videos, MetaCafe etc.
These video sharing sites are usually free to join. You just need to register an account with them and you can start uploading your videos.
Other ways of promoting your videos include adding them to popular Web 2.0 websites like your Squidoo lenses, your blogs etc. You can even create squidoo lenses and put your videos right on your lenses!
If you have your own website and you want to put up your videos there, you can find out about these nice video templates to showcase your videos.
But first, you must put up your videos on your website. Videos are great content for website, especially so if your website is a blog.
To make your videos more interesting to watch on your website, you can jazz your videos up with what they call "video skins". You can get some FREE video skin templates by clicking here.
Next, syndicating your videos to various videos sharing sites. There are so many video sharing websites out there. One of the most famous website is of course, Youtube. Other than Youtube, there are also Google Videos, MetaCafe etc.
These video sharing sites are usually free to join. You just need to register an account with them and you can start uploading your videos.
Other ways of promoting your videos include adding them to popular Web 2.0 websites like your Squidoo lenses, your blogs etc. You can even create squidoo lenses and put your videos right on your lenses!
If you have your own website and you want to put up your videos there, you can find out about these nice video templates to showcase your videos.
