Viditude: Video Tips With Attitude

Videos can be placed any where in your digital world. You can place your video on your:

• Website
• Blog
• Facebook page
• LinkedIn page
• Slideshare
• Squidoo Page
• YouTube or Vimeo channel
• or ANYWHERE YOUR CUSTOMERS VISIT ONLINE

Videos become viral when shared by you and your visitors share:

• between Facebook friends
• eMailed to others
• Tweeted to followers

Provide your friends, customers, clients, prospective employers something to share. Create a compelling video that spreads.

Here are just five style of video's you can create:

1. Testimonial: Video testimonials are great for building trust with potential customers. Potential customers see the passion existing customers feel and further illustrate that you know what you are talking about. Gather 5 to 10 second comments of customers talking about their perceived value, thereby eliminating what may be a common objection.

2. How To/Demonstration: These are instructional videos for the do it yourselfers. They are related to what you have to offer without being promotional. They are educational, such as how to brine a turkey. Martha Stewart has created a real brand illustrating how to create wonderful things for the home. Some people may actually attempt creating some of them. Most of the viewers watch in awe. It doesn't matter. She built a brand as an "expert" with her how to knowledge. Make a list of 5 how-to topics surrounding one aspect of what you sell.

3. Informational: This is not a commercial. These are reviews. It is providing your personal opinion about related products and services. If you are a photographer, talk about different cameras, tripods, and flashes. You may sell these products, but that's not the goal. The goal is to help you think like your customer. Think about what viewers (consumers) are looking for in a product (ease of use) and how the product fares. Your goal is to HELP your customer and build trust. Trust leads to sales. Consider what other expertise you can offer beyond your products for a different series of videos. You can be the historian describing little known facts about your industry. Make a list of 5 historic trivia about your industry.

4. Interviews: It's just not guilt by association%u2026its credibility by association. This is why it is so important to always keep your camera with you. So many experts are willing to be part of your video. After all, it helps promote their brand as well. If you bump into one of these experts on the street, ask if you can take a 1 minute video clip. Remember, luck is preparedness meeting opportunity! Have 5 questions in your head before you ask for the interview. If you sell school products, interview teachers. Ask the teachers about what they do (not how they use your product). Share the wealth of information and increase your trust. Your viewership will be impressed because you are able to get the interview.

5. Promotion: Promotional videos are more commercial-oriented. It is perfect for "product launch"; announcing a new offering to your already loyal viewers. You may be talking about the book you are selling, a special product deal, a new house that recently became available, or a new webinar. When you do create a promotional style video, the goal is to be enticing and short. Mention your "offer". Include a call to action (act now and receive 10% off your purchase). This "selling" style video should be the last style of video you implement. People will watch your promotional video AFTER you have earned their trust through any of the other styles of video. People are wise to know that a movie trailer shows the best part of the movie (and may only be the best parts of the movie). Put this style video towards the end of your to-do list.

You already know what you need to do now%u2026you need to start planning your video strategy for yourself, product, or company. NOW!
What you are looking for now is how to go about doing it!

Ah, that's the purpose of this squidoo lens (yes, in text form) with video. It's for the DIY's (Do it Yourself-ers) who want to bring attention to their message, product or service. I am going to hold your hand to help you get the most out of your videos.
Here is Viditude's process to get you going. It has worked for me personally over and over again.

1. Plan: Know your story, strategy, objectives, and goals.
2. Prepare: Know what you want to say.
   
3. Practice: Tweak your speech or requests for testimonials.
4. Present: Check your environment, stage, and appearance.
5. Produce: Edit to a concise nub. Add helpful features to enhance the experience of your viewers.
6. Post: What to include when you post your video to increase "findability".
7. Promote: Start the ball rolling by feeding the "mouse" to spread the good word about you.

Are you different enough to get noticed?

Do your how to's, testimonials or resume illustrate the emotional and intellectual reason to do business with you?

Are you adding value for your customers and clients with instructional videos?

Videos are the most viral mechanism to get your message out today. YouTube is the number one underrated marketing and selling tool available to anyone. Adding How-To and Testimonial Video's will increase your exposure to the people who need your help. It is the closing of the deal to initiate trust in your product, services, and YOU!

Create a Video Resume to illustrate your creativity. Include coworker or manager testimonials. Add in a slide or two summarizing your approach to a common issue.

Don't know how to get started? Let a Viditude help you add video to your website, blog, Facebook page, LinkedIn profile, or any place you have a digital social presence.

All of us are professional speakers with an understanding of business, social media and career morphing coupled with the expertise of how to capture it on video. Let one of us discuss with you the power of video within social media. We'll help you with our 7-P Methodology:

• Plan
• PreparePractice
• Present
• Process
• Post
• and Promote YOU!

Choose a package or à la carte service that fits YOUR specific needs.

Viditude will help YOU succeed by selling YOU with video.

Don't be left behind. This Do-It-Yourself book to help you be your best on video. The book comes complete with a full explanation of Viditude's 7-Step Process. Links are included in this PDF to see great video examples or link to other great information providers of video. Available on Shakespeare's Birthday!

Order your copy of
Your Video Playbook
Order through Paypal. (Scarlet will be issuing the invoice from her eMail account).

Please include the email address you want the PDF delivered to in the Paypal note section.

Click the Buy Now Paypal button to order Your Video Playbook: How To Demonstrate Your Value Through Video PDF.

I call myself a Chief Thought Translator because I help convert YOUR ideas into something to help YOU make more revenue. My enthusiasm and creative mind has a touch of levity to make every interaction a friendly and productive one. The ideas and suggestions I share are always centered around helping YOU to succeed. After all, it's not a transaction but a relationship!

I'm a video strategist. I'm also a speaker, author, and management consultant. Topics are centered around engaging with people not like you, expanding your market, and becoming flexible for change. A true entrepreneur, I have successfully built both service and product-based small companies.

I'm also an author of multiple articles, chapters, books and has written another using in the new ebook style that will lead to creating a Vook (video book). I mentor and inspire others with my story-telling speeches and insights in the digital world. I've published with McGraw-Hill, American Management Association and Addison-Wesley. I continually self-publish and use the digital media (blogs, facebook, linkedin, twitter, ezines, videos) to continue to spread her words of wisdom.

So, who is Pat Ferdinandi? Well, Mark Twain squawked it best:

She was not quite what you would call refined.
She was not quite what you would call unrefined.
She was the kind of person that keeps a parrot.

~ Following the Equator; Pudd'nhead Wilson's New Calendar

I'm different. I'm engaging. I know what I'm talking about and am willing to share it with YOU.