Drive Traffic to your Websites

Optimizing for Search Engines

When someone needs information or options for products, the first thing they do is go to a familiar Search Engine such as Yahoo, Google, Bing etc, type in the specified product or information that they are looking for and scan through mainly what is within the first page of the search results to get what they need. So it's clear that the higher you are, the more likely that you are spotted and traffic is built for your website. Now how do we set our website to ensure we get higher up the search engine results?

-Insert most important keywords onto domain name

-Carefully design and choose your keywords. Start this process BEFORE you design your website. Phrases tend to be more effective than words.

-Create web pages rich with the keywords. Sensibly place these keywords within prominent locations like the top part of the website, Meta tags etc. (although meta tags aren't as important as they used to be in the past)

-You should avoid spamming the site with too many keywords that do not make sense together. Search engines are trained to detect these and this would harm your ratings. And visitors to your site would hate it too.

-Include the most important keywords to the title of the website and in all the pages within the site.

-Analyze your competitors that use the same/similar keywords.

-Avoid using graphics to create text. If not, be sure to include text based links with the keywords. Search engines are only capable of detecting text and links.

-If you need to add graphics to please the human eyes, then add text based links with the important keywords along with the graphic text that contains the keywords. This way, the website enjoys the best of both worlds.

Image: Design By KAMAU66
Click and see this design on T-shirts of all kinds for men, women and children.

Get the right hosting so you could be heard through the Internet.

This may surprise you but traditional marketing through name cards still work. Print an elegant business card like these below and pass it on to anyone you meet- friends, colleagues, family...anyone! Be sure to write the name of your business and your website address and watch more viewers come your way! An elegant business card also increases your level of professionalism and allow one to think of your business seriously.

Click on the Image to Customize and Order At Zazzle

Visit the Zazzle Store For Other Designs

Whether it's online or offline, a business is a business and all business needs to gain popularity. And even in online businesses, this could be achieved from word of mouth. Display your names across the world on some of these innovative items and distribute it amongst family, friends and your targeted audience. They would not only serve as a promotion tool, but also as a gentle reminder that one should visit your website. This way more traffic comes to your website. And more traffic could mean more business. Here are some innovative ways to gain more traffic to your website through offline means


These are some examples on how online websites use bumper stickers to promote their business. You could customize these existing designs to enter the details of your website, check out other similar designs(click on the images to do these) or create your own bumper sticker to start promoting your online business.

Now, do not belittle the power of offline marketing. Technology has provided us with such level of advancements that most people have Internet access at their finger tips. Who knows, one might chance upon one of your bumper stickers and try check it out right there on their cell phones!



Another Innovative Offline Marketing Option would be to pass out stickers like these above. Once again, click on them to create similar stickers for your online business or create your own unique stickers to promote your online business

When one has an online store or is selling a particular product or idea, it would be good for them to publish an article about their products and add a link to their website on this article.

Their online presence is increased and viewers who find this article may click on the online store and perhaps buy from your site as opposed to competing sites. In this way, the article helps bring in more traffic to your site and may gain you more business as well.
These articles must be rich in the same keywords that would be used to promote your products and services. It would be useful to update these contents from time to time to gain the interest of your existing viewers and for search engines to rank your site better and gain more traffic to your site.

You must then publish these articles in places where the niche market which would seek your product could be found. Some excellent places to submit your site are shown below. Not only do these sites drive more traffic to your site, but most of them also pay upfront for article submission and for article viewership. Of course, each site has their own criteria on how they pay their members. Joining all of them is free though.

1.Helium
2.Bukisa
3.Associated Content
4.Ezine Articles
5.eHow
6.Squidoo

Image: Suat Eman / FreeDigitalPhotos.net

Remember that a great article would attract readers and make them come back for more. They would then go to your site and recommend them to their peers too.

Here is how you create articles that would drive traffic and create more profit for you.

1.Correct Placement of Keywords
The articles written should be centered about the core keywords that would best be used to seek for the type of website that you are promoting. It should be sensibly placed to make sense to the human readers and be placed in high density so that search engines trust that this is a relevant site for that set of keywords. For a high search ranking, the keyword density within the article should be at least 10-15%. However, too high a density may not be appropriate as well. The key is to find the ideal level of density that would attract the user and search engines.

2.Good Content
The article should be written in good English with no spelling and grammatical errors. It must capture the attention of your readers and be in a language simple enough for them to read and understand. It should be informative at the same time. Some useful features could include figures and relevant statistics. But always remember to stay on topic and not go off-topic, or try to directly talk about your business within the article.

3.Links
Always add the link to your website at the resource box with a short description of your website. Remember that this is the main purpose for your pursuit of article marketing. If your work impresses the reader, they may go on to see your website.

Image: Gregory Szarkiewicz / FreeDigitalPhotos.net

Creating Links
Search engines rate the importance of a website by reviewing the quantity and relevance of links that go in and out from that site. Therefore one way of improving traffic to your website is to ensure that there are outgoing links and incoming links to your website.

Ways to get links on your site.
a.Have a Site map with links to all the pages on your site. This way, all the pages have an incoming link and search engines can find them easily.

b.Contact websites with content relevant to yours and negotiate to have the link to your site on their website. Both parties would benefit from the link.

c.You could also contact those who offer affiliate programs and allow them to add their link to your website. In this way, there are relevant outgoing links from your site. You may also benefit from a commission if someone clicks on their link and purchases something from their site.

In other words, we can use the powerful tools of search engines to attract more traffic to our site.
More traffic to your website = Better Online Presence= More popularity.
And who knows maybe more money!

Image: Danilo Rizzuti / FreeDigitalPhotos.net