5 Savvy Marketing Tactics For Killer Visibility
Corporate managers, PR agencies, small business owners and artist clients alike all ask this single question the most: "What would deliver the best bang for my bucks, if you were to recommend just one public relations or promotions activity?"
I may reluctantly recommend just one tactic versus another, but really, the best answer to their question is a strategic hybrid incorporating several brand-building approaches. That's why I'm excited about combining both new and traditional media techniques to execute well-targeted campaigns.
Here's how I can help you break through the clutter and distinguish your venture. Using a combination of the 5 Guerrilla Marketing Tactics explored here, I can customize a plan for your unique publicity and marketing communication needs, regardless of your budget or location.
Viqi
http://petleopard.com
http://fiercelystrategic.blogspot.com
Innovative Marketing & PR Services, Online & Beyond
There are five, leading strategic services that can help take your business or other effort to the next level:- Squidoo Lens Creation (Option: Ongoing Updates)
- Article Writing & Publishing Services
- Online & Offline Publicity Services
- Ebook Writing & Marketing
- Website Critiques & Copywriting
Whatever your venture -- whether a product, service or special event -- I welcome an opportunity to create visibility for you, online and beyond.
Each section that follows details the guerrilla marketing services I've found do a lot for a little, in terms of building momentum and generating greater sales.
My Recently Published Articles
Online content leader Associated Content (AC) has a few professional writers specializing in all things Chicago, and I'm pleased to be one of them.
However, I welcome an opportunity to publish *your* story at AC, too -- and it needn't have anything to do with Chi-town. Not only will your story be SEO-friendly and findable online, you'll now have a nice article that can attract more publicity coverage by other media.
However, I welcome an opportunity to publish *your* story at AC, too -- and it needn't have anything to do with Chi-town. Not only will your story be SEO-friendly and findable online, you'll now have a nice article that can attract more publicity coverage by other media.
- Climate Change: Chicago's "Cool Globes" Exhibit
- Now that Al Gore's gotten everyone's attention with "Live Earth," take a look at the excitement in Chicago surrounding it "Cool Globes" outdoor art exhibit.
- "Niki In the Garden" - Art Exhibit Extraordinaire In Chicago
- Featuring 60 magnificently colorful sculptures by French-American artist Niki de Saint Phalle, the "Niki In the Garden" exhibit at Chicago's Garfield Park Conservatory brings rare, world-class to the Windy City.
- The Chicago Spire Skyscraper
- Chicago's well on its way to erecting North America's new tallest building. Slated for completion in 2010, the sleek, drill bit-shaped Chicago Spire would reacher higher than the Sears Tower and New York's forthcoming Freedom Tower.
My Websites and Communities
- Urban Islands - Art Photo Shop
- The Etsy shop where my photography hobby is actually taking flight! At Urban Islands, you can enjoy and shop for fine quality photography and digital art as unframed prints, posters, photo note cards and more. Unique images to decorate your home or office, or give a gifts.
- Fiercely Strategic Marketing
- A PR & Marketing blog that provides ideas, tips, and news for small business and Internet entrepreneurs. Covers the gamut of opportunities online and off.
- PetLeopard.com
- Feel free to visit my official website, PetLeopard.com! If you have questions or would like free advice on any of the marketing strategies covered here at Squidoo, just drop me an email from the site.
#1: Squidoo Lens Creation
What you need may be right under your nose!
Q. I already have a website, so why would I need Squidoo, too?
Squidoo lenses can draw more attention to your site or service than a Website alone. For example, the more incoming links a site has, the more popular Google will view it and rank it higher on its search results pages. Thus, because relatively few people will link to your website, your website may stay buried and hard to find in Googleworld.
Conversely, your Squidoo lens will be linked to by numerous other Squidoo page owners, making you quite popular on the Internet! Web surfers who find you here at Squidoo can easily click-thru to your traditional site to make purchases or learn more about your service, product or business.
Q. What precisely could you do to help me?
- I can custom create a Squidoo "lens" (page) for you, similar to this one. It will spotlight your talent or expertise and link to every important place you already have a presence on the Internet.
- I can transfer your Squidoo lens to your name, and you can make any future updates yourself. To achieve and maintain a high ranking in the Google and other search pages for your Squidoo lens, it's important to make some type of update once a week. Updates twice a week provide your lens an even greater chance of achieving -- and keeping -- a high search engine ranking.
- Or, if you don't have time/interest in tooling around with Squidoo weekly, I provide an ongoing update service, which ensures you always have the fresh content that Google seeks to keep you listed high on its search pages.
Here's what other Squidoo lensmasters say about the power of working one of the very sites you're reading to gain more eyeballs on your main website:
#2: Article Writing & Publishing
You need Internet hype, and you need it NOW. Here's why... Published articles immediately establish your credibility and shape the perception that you're a buzz-worthy force. As such, each person who reads an article by or about you becomes an immediate or future client or user of what you offer.
Also, businesses thrive on multiple points-of-entry. For example, it's no longer enough to simply have a static website and hope that people find it. It's crucial to have several avenues leading into your site or bricks-and-mortar door. Placing articles online about you -- or professionally ghostwritten for you -- can lead to direct and indirect sales.
I offer three, distinct article services. Choose one, or let's combine them to make for a high-impact, more search engine-friendly presence for your name and keyword(s) online.
If interested in a price quote for the following writing services, just email me about your needs and goals at: Viqi French.
- "You, The Expert Author of An Article"
If you're too busy to write your own article, but wish to establish yourself as a published expert in your field, hiring a ghostwriter is the perfect way to go. I can research and write your article(s) and also get them published at various online sites, among them: DMOZ, Ezine, and Find Articles. The articles link to your main website for sales and other follow-up information.
- "You: The News Story"
As a reporter, I'll interview you, write an article about you/your service, and get it published online. Some of the online outlets carrying the article about you and your service include Associated Content, DMOZ, and Ezine.
#3: Online & Offline Publicity
Get media coverage with a professionally written press release and publicist
A press release's purpose is to stimulate your publicity, but there's an art or formula to successfully securing media coverage. Do you know the tricks of the trade for making yours stand out? Because the media receives tons of press material each day, you may find it beneficial to tap an expert to get your news noticed.
Also, media representatives also are notoriously busy, so require strong and constant phone and email follow-up. If you can't imagine calling and writing 30 or more contacts twice a day for two weeks and keeping a pleasant tone each time, media pitching probably isn't something you want to personally do.
If any of these facts of media relations make you wince, your best bet is to hire someone to get this done for you.
Here's what I provide in terms of media relations:
If interested in a price quote, just email me about your needs and goals at: Viqi French.
Also, media representatives also are notoriously busy, so require strong and constant phone and email follow-up. If you can't imagine calling and writing 30 or more contacts twice a day for two weeks and keeping a pleasant tone each time, media pitching probably isn't something you want to personally do.
If any of these facts of media relations make you wince, your best bet is to hire someone to get this done for you.
Here's what I provide in terms of media relations:
- Write your press release, FAQ info, bio, and/or fact sheet(s)
- Distribute your press material by via online news service, email and/or snail mail, as appropriate
- Aggressively follow-up on with key media to secure news coverage
- Provide periodic status reports about progress, or provide reasons the targeted outlet feels your news isn't right for them
- Ensure you receive an electronic link or other proof of the coverage that comes to fruition
If interested in a price quote, just email me about your needs and goals at: Viqi French.
#4: Ebook Writing & Marketing
There's a book inside everyone. Give yours *birth* without labor pains
Because they're very inexpensive to produce and don't require the backing of a major publisher, everyone's getting in on the ebook action.
While the vast majority of ebook authors sell their electronic files for a small profit -- sometimes only $4.99 or less -- there are savvy business folk who're giving away their ebooks absolutely free. This is known as "viral marketing," a smart way of encouraging duplication and word-of-mouth promotion by making it free.
Other than trying to make direct revenue from self-publishing an ebook, here's how ebooks have been known to benefit people with other goals in mind:
Far beyond fiction and short stories, how-to ebooks today are written about any topic imaginable. Here are a few thought-starters that may stimulate *your* creative juices:
While the vast majority of ebook authors sell their electronic files for a small profit -- sometimes only $4.99 or less -- there are savvy business folk who're giving away their ebooks absolutely free. This is known as "viral marketing," a smart way of encouraging duplication and word-of-mouth promotion by making it free.
Other than trying to make direct revenue from self-publishing an ebook, here's how ebooks have been known to benefit people with other goals in mind:
- Many "real" book deals with publishing houses started out as well-written ebooks that gained a following
- Getting your ebook in front of plenty of potential fans can build your influence and a following for your expertise, service or product
Far beyond fiction and short stories, how-to ebooks today are written about any topic imaginable. Here are a few thought-starters that may stimulate *your* creative juices:
- Rap Beats Manual
- Craigslist Exposed
- 220 Culinary Delight Recipes
- How to Make Your Own Bath Products
- How to Buy A Car With Little to No Credit
If the idea of authoring an ebook intrigues you, but you don't have the time to tackle it, I'd be happy to ghostwrite your ebook on (almost!) any subject.
For more about ebook writing and marketing, check these links:
Make Money Online
Why Write An Ebook
Can You Find Success With a Self-Published Ebook?
#5: Website Critique & Updates
Is your website *really* all that it can be?
It's great that you have a website, but like your home or automobile, it may need sprucing-up now and then. Otherwise, you risk looking dated, which can erode confidence on the part of your intended audience.
Take this self-exam about your website:
You needn't heavily invest in finding someone online to help with reviewing and updating your website copy. If you don't see what you need right here, consider hiring help from some of these excellent, affordable sources:
-- eLance.com
-- CraigsList.org
-- CreativeHotList.com
Take this self-exam about your website:
- Is your latest, greatest and hottest product or insight well represented on your site?
- Have you done a link check lately, to ensure that site visitors can actually get through to you to purchase or obtain more information?
- Is the copy still *fresh*, incorporating the latest buzz-words in your field or industry?
- Are there new pages you ought to have added by now? For example: case studies, press releases and articles, updated bio.
- When was the last time you (or your webmaster) devoted quality time to getting your site listed on the plethora of search directories and new social bookmark sites?
You needn't heavily invest in finding someone online to help with reviewing and updating your website copy. If you don't see what you need right here, consider hiring help from some of these excellent, affordable sources:
-- eLance.com
-- CraigsList.org
-- CreativeHotList.com
by ViqiFrench
A professional writer and publicist, I've spearheaded projects for companies including Toyota, Wal-Mart, McDonald's and Fannie Mae. But what I s...
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