Viral Marketing
Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business "gets it".
Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are THREE core components to any viral campaign and businesses of any size can use them.
1. The creative material
The viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share "advertainment" and advertisement. 2. Seeding
Distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site. 3. Tracking
Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding. 4. Science of Buzz
Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business. Viral Marketing on ebay
Fetching new data from eBay now... please stand by
The Hidden Web
The Skills Groups
-
Viral and Affiliate Marketing Headquarters
-
Viral And Affiliate Marketing Are you trying to promote anything online to make money? The lenses in this group will give you some GREAT ideas for online (and offline) promotion. Do you have a related lens? Add it to the group and get more visitors!
-
Dirt-Cheap Ezine Advertising, Publishing, and Searching. Everything Ezine! Headquarters
-
Dirt-Cheap Ezine Advertising, Publishing, and Database Searching Everything Ezine. How and where to advertise on ezines, how to write your own, where to find the best ones.
