(by 6 people)
Viral marketing can work well for B2B providers....
As long as the following is true:
- The product or service has to add value for the sender, as well as, the receiver.
- The offer has to be deliverable. You don't want to offer a product that you can't deliver if demand grows rapidly.
- The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.
- The best viral marketing campaigns use existing networks to move the message along.
The basis of viral marketing
The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like... well... a virus...! But the good kind :)
To implement viral marketing at your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.
If your customers are stressed business owners, offer a reward that provides relaxation and leisure... like a weekend away.
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Your Ideas...
Do you have anything to add to this page, for the benefit of all other readers?
moneyman17 wrote...
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Your tips certainly are top-notch. so i want to Invite you to visit and
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Online Marketing
Posted September 12, 2008
KathleenGageSpeaker wrote...
What a fantastic lens. Your information is perfect for anyone who really wants to learn more about your area of expertise.
My Best,
Kathleen Gage
Posted September 01, 2008
MiaBellezza wrote...
Great lens! *****
I'm offering a free Virus Removal or Speed Up Your PC (value $45 or $30 respectively) as the prize for Best Blog Competition on SquidooMasters, (Squidoo lensmaster competition) which ends August 20, 2008.
This is your opportunity to do 'article marketing'. See my blog on Article Marketing that explains how this can help drive traffic to your lens, store, or business.
Consider, that you can initiate another Blog Competition, offer a Winning Prize, perhaps something you sell in your store, or as an affiliate, and provide the links, of course, to your site. Think of what a great way this is to promote your product or service!
If you want to join Squidoo Masters and participate in the Blog Competition, then you will need to be a Squidoo lensmaster, or join Squidoo and put one (lens) up pretty quick.
Posted August 13, 2008
alwintraffics wrote...
yes I really enjoyed it. Please visit my lens also. Thanks
Posted May 12, 2008
AnnaGbond wrote...
how about an email system that works side by side with a promotions widgets system so that you're getting data BOTH from the emails your sending out, AND the people who are interacting with your widget. Double the data
ou la la...TASTY!
http://www.squidoo.com/spongecell
Posted April 15, 2008
B_Johansen wrote...
All good points. gw_kari, the social sites are a good supplement to the overall plan too. What many newbies do is to lose motivation when building the "infrastructure" (blogs, social site memberships, affiliate links, etc.). This initial process can be VERY time consuming. Take it slow and stay focused. Don't jump in with too many irons in the fire all at once.
Posted April 05, 2008
gw_kari wrote...
Even social networks (MySpace, Digg, Del.icio.us, StumbleUpon) can work for B2B - and at little or no cost.
Posted April 20, 2007
Viral Marketing on ebay
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Viral And Affiliate Marketing Are you trying to promote anything online to make money? The lenses in this group will give you some GREAT ideas for online (and offline) promotion. Do you have a related lens? Add it to the group and get more visitors!
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Dirt-Cheap Ezine Advertising, Publishing, and Database Searching Everything Ezine. How and where to advertise on ezines, how to write your own, where to find the best ones.
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My name is Skills, and I am on a mission. I am creating one million Squidoo lenses. Here is a feed from my daily progress blog.
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