by 8 people |
Viral marketing can work well for B2B providers....
As long as the following is true:
- The product or service has to add value for the sender, as well as, the receiver.
- The offer has to be deliverable. You don't want to offer a product that you can't deliver if demand grows rapidly.
- The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.
- The best viral marketing campaigns use existing networks to move the message along.
The basis of viral marketing
The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like... well... a virus...! But the good kind :)
To implement viral marketing at your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.
If your customers are stressed business owners, offer a reward that provides relaxation and leisure... like a weekend away.
Learn How To Create Viral EBooks
Recommended:
- Learn How To Create Viral EBooks
- A 2 Hour Audio Course Reveals The Secrets To Creating A Successful Viral EBook
Your Ideas...
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- FrancieJung FrancieJung Apr 17, 2009 @ 5:00 pm
- get here great email campaigns:
http://www.bannerhero.com/Email-Marketing-Templates.aspx
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- FrancieJung FrancieJung Apr 17, 2009 @ 4:56 pm
- ">email marketing campaigns are great sources in order to get traffic in the website and then improve numbers ;)
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- jura jura Apr 3, 2009 @ 5:42 pm
- Great tips great lens
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- johniredd johniredd Mar 23, 2009 @ 4:58 pm
- TY For info. Also make sure that you are branding as you go and then continue. The social media that is available today can increase profits and clients at a staggering rate if its being done correctly :)
Johni Redd
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- ppascoe ppascoe Jan 31, 2009 @ 8:03 am
- Great sight and so easy to use...
http://www.squidoo.com/working-from-home-online-made-easy
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- divapromotions divapromotions Nov 10, 2008 @ 12:29 am
- Hey, fantastic lens! Thanks for the information!
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- moneyman17 moneyman17 Sep 12, 2008 @ 8:48 am
- Nice lens ! i have bookmarked it !
Your tips certainly are top-notch. so i want to Invite you to visit and
Submit Articles also visit
Online Marketing
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- KathleenGageSpeaker KathleenGageSpeaker Sep 1, 2008 @ 9:27 am
- What a fantastic lens. Your information is perfect for anyone who really wants to learn more about your area of expertise.
My Best,
Kathleen Gage
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- MiaBellezza MiaBellezza Aug 13, 2008 @ 8:01 am
- Great lens! *****
I'm offering a free Virus Removal or Speed Up Your PC (value $45 or $30 respectively) as the prize for Best Blog Competition on SquidooMasters, (Squidoo lensmaster competition) which ends August 20, 2008.
This is your opportunity to do 'article marketing'. See my blog on Article Marketing that explains how this can help drive traffic to your lens, store, or business.
Consider, that you can initiate another Blog Competition, offer a Winning Prize, perhaps something you sell in your store, or as an affiliate, and provide the links, of course, to your site. Think of what a great way this is to promote your product or service!
If you want to join Squidoo Masters and participate in the Blog Competition, then you will need to be a Squidoo lensmaster, or join Squidoo and put one (lens) up pretty quick.
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- SuccessStreamMentor SuccessStreamMentor Aug 12, 2008 @ 6:09 pm
- Thank you very much for the Info
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- alwintraffics alwintraffics May 12, 2008 @ 5:29 pm
- yes I really enjoyed it. Please visit my lens also. Thanks
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- AnnaGbond AnnaGbond Apr 15, 2008 @ 5:15 pm
- how about an email system that works side by side with a promotions widgets system so that you're getting data BOTH from the emails your sending out, AND the people who are interacting with your widget. Double the data
ou la la...TASTY!
http://www.squidoo.com/spongecell
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- B_Johansen B_Johansen Apr 5, 2008 @ 11:01 am
- All good points. gw_kari, the social sites are a good supplement to the overall plan too. What many newbies do is to lose motivation when building the "infrastructure" (blogs, social site memberships, affiliate links, etc.). This initial process can be VERY time consuming. Take it slow and stay focused. Don't jump in with too many irons in the fire all at once.
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- gw_kari gw_kari Apr 20, 2007 @ 1:10 pm
- Even social networks (MySpace, Digg, Del.icio.us, StumbleUpon) can work for B2B - and at little or no cost.
Viral Marketing on ebay
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