Viral Marketing Examples, the Definition of Viral Marketing and How Does Viral Marketing Work

The term viral has been thrown around a lot lately with the growth of Youtube and other social media entities. So what is it? Is it a good thing, because it sounds bad? I, like you, have asked these questions at one time or another, so we will discuss what viral marketing is and its practical applications in business and pleasure.

Lets start with a definition. I quote wikipedia here: "Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, similar to the spread of pathological and/or computer viruses. So basically using the new web based media channels to distribute your content and drive business or interest all while you sit back and slug Keystone Lights in your favorite Lazy-boy recliner.

Ok, so now that we have the definition out of the way, why is a chubby kid singing a song in a high voice considered a viral video? Well because of the way it is spread. Lets take that chubby kid for example. Lets call him Brian in this example.

So Brian records himself and posts it on Youtube. Now, Bethany happens to think chubby kids singing is hilarious and stumbles upon the video on you tube. She then decides to post it to her Myspace account so all her friends can see it. When all of her friends see it, they laugh and post it to their accounts and so on and so forth it starts to spread. Now duplicate that process with Facebook, Twitter and the other social media giants and imagine the spread of this chubby little Pavoratti. Lets take it one step further and add in blogs, email chains and social bookmarking sites and you have a full scale ebola outbreak on your hands. Get the picture?

So by now all the capitalists reading this are rubbing their greedy little hands together coming up with a scheme to be the next Frank Kern. That is not actually a bad idea as Frank has been known to rake in millions a day all while out surfing the reefs and beaches of lovely Southern California.

Those not so business inclined are probably hatching a plan to go get a millions hits on a video of themselves doing 1 arm push-ups in a Speedo with their Chihuahua sitting on your back wearing a bonnet all while drinking a beer (I actually made that up, so don't steal it. I am still trying to round up a chihuahua that won't get spooked).

So regardless of what category you fall into, have at it and more power to you. The web is your oyster, enjoy. I look forward to seeing your videos, rejecting your sales pitches and helping you all along the way!!

Talk Soon,

Mat Robar

Mathew S. Robar Finances His Life From Remote Locations Throughout The World Working On The Internet

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