How Aware Are You of Virtual Worlds and Corporations Participating In-World?
I'm currently writing my MBA dissertation on virtual worlds like Second Life and There, and the corporations that participate in these worlds. If you are a resident of a virtual world, I'd love to hear your perspective on real-world corporations presence and how aware you are as a consumer of the marketing efforts these companies are making in regard to virtual worlds.
Virtual World Awareness Survey
Your opinion counts!
Please copy and paste with answers then email to: marklaura.walters@gmail.com1. What is your age group?
Under 18
18-34
34-65
2. Are you familiar with the term "virtual worlds"?
3. Are you a resident or participant of a virtual world? If yes, please state which one(s).
4. How often do you participate in or visit virtual worlds?
Once per week or less
3x to 5x per week
More than 5x per week
Signed up, but haven't visited
5. Which real world companies are you aware of that have a presence in a virtual world?
6. When you encounter these companies real world marketing (commercials, web sites, advertising), do you notice the mention of their virtual world participation? In what ways?
7. Would promotion influence your decision to visit the company in a virtual world?
YouTube vids
Second Life and Reuters
This is a pretty cool promo video on Second Life and Reuters.
Runtime: 1:48
8043 views
3 Comments:
Reader Feedback
Let me know your additional thoughts, or if you can be contacted for further input.
Thanks!
Great Virtual World Stuff on Amazon
Second Life: The Official Guide
Amazon Price: $20.36 (as of 12/03/2008) 
Exodus to the Virtual World: How Online Fun Is Changing Reality
Amazon Price: $16.47 (as of 12/03/2008)
Designing Virtual Worlds (New Riders Games)
Amazon Price: $31.49 (as of 12/03/2008)
Synthetic Worlds: The Business and Culture of Online Games
Amazon Price: $12.24 (as of 12/03/2008)
The State of Play: Law, Games, and Virtual Worlds (Ex Machina: Law, Technology, and Society)
Amazon Price: $22.50 (as of 12/03/2008)
