15 Reasons on Why You Should Sell Information Products Online

Maybe you have dabbled in Internet Marketing and failed, maybe you have been scammed by programs that promised you that you will be sipping margaritas in beach in no time, maybe you are just starting out in Internet Marketing, maybe you are working for long, hard works in front of the computer to earn just a few bucks or maybe you have never heard of Internet Marketing.

Whatever the case maybe, whoever you are and wherever you are, you can still find great success in Internet Marketing.

According to Wikepedia, "Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet."

It is as simple as that, in lay man's terms, it is selling products and services on the internet.

So you may ask, "What's great about that? That's just another channel to sell products and services by big corporates. How can this help me?"

Don't worry, I have the answers,

Read on

You see when I say "products and services" I am not necessarily talking about physical products. Well, you can sell physical products on the internet; I am not saying that you can't. But when you go through that route, you have to make a large investment in the amount of hundreds of thousands of dollars considering the cost of manufacturing the products- the machine cost, the labor cost, the warehouse cost, the shipping cost etc.

Well, obviously not everyone can afford such high capital investment. And even if you do, unless you have run a business before, the chances of failure are fairly high.

So why don't we do something different now,

Why don't we replace "products" with "information products" and see what happens.
Internet marketing is selling "information products and services" on the internet.
Now, this may not be an accurate definition of Internet marketing, but this is not an inaccurate definition either.

All that we have done is branched off products to physical and information products.
What are information products and how do selling information products score over physical products?

Information products are nothing but products providing information.

Well, duh? Right?

But in all honesty, that is what an information product is.

So essentially an information product can be a brochure, a pamphlet, a report, a magazine, a book etc.

Now you are probably wondering, "Well, now I have to become a writer and start making phone calls to publishing companies

Take a chill pill,

Now I want to bring to your notice something that you may find interesting.

Do you know what a pdf document is?

I bet you do, and now let me ask you, have you read a report or a book online in pdf format?

I am sure you have.

Now have you ever wondered, what would be the cost of producing a book in a pdf format?

Probably not.

How is a hardcover book produced?

A writer compiles his work on a word document, contacts the publishing company that looks through his or her work, and if they like the work, they move on to the next step- which would be to print out the word document into pages that are all neatly arranged and packaged with beautiful, attractive covers to be sold in the marketplace.

Now what happens if you do the same and instead of printing out the book that you have written, convert it to a pdf document?

Do you realize how radically different a hardcover book is from a digital book?

Every time a hardcover book is made, there is a cost involved- cost of printing, labor, warehousing or shipping etc. just as in other physical products, whereas the cost of coming up with a digital book is a onetime cost because there is no printing cost, no labor cost, no warehousing cost, no shipping cost etc.

And here is the best thing,

If you write this book, the cost of producing the digital book is zero, zip, nada.

1. You need not be a writer: Yes, that is right. You need not be a writer to create information products online. There are several ways you can create your own information products without having to write yourself. Here are some ways that you can tap into,

a. Selling Public Domain Materials- According to Wikipedia "Public domain is a range of abstract materials-commonly referred to as intellectual property- which are not owned or controlled by anyone. In short, it is "public property" and hence anyone and everyone can use it.

And here is the best part, you can sell Public Domain content? Yes, that's right and when I say Public Domain content, I am not just talking about books but also images, music, audios and videos.

In fact, there are many people who run their online businesses by merely selling Public Domain materials. Below is a fantastic course that teaches you everything that you need to know about Public Domain and how to make money using Public Domain content.

CLICK HERE FOR PUBLIC DOMAIN RICHES

b. Modifying and Rewriting PLR (Private Label Rights) Products

c. Selling MRR (Master Resale Rights) Products

d. Hire Ghostwriters

2. You need not be an expert: You need not be an expert to sell information products online. You can write reports or books based on your experience, research or what people close to you know.

Just think about what Oprah does.

She interviews experts in their respective fields and presents the information in her TV show.

Is Oprah an expert?- No

Does anything she endorses sell? - Hell Yes!

3. You can turn a hobby into an online business: Do you think that is exaggeration?

Say you like to play guitar and it is a hobby of yours. Maybe it is something that you love so much that you will do it all day and night without someone paying you a penny.

Do you think you can record a series of video lessons on how to play a guitar and sell them online?

Of course, you can.

So the hobby that you once pursued to kill time is something that I can now EARN YOU MONEY.

4. One Time Cost of Production: This is easily one of the best features of selling information products online. Since you are not selling a hardcover book nor shipping your product, there is just a one time cost involved in creating your information products.

And because you have a one time cost, you have the luxury to set the price at different levels.

-You can either give away the product free to build your list
- You can sell it these products very cheaply and mass market it
- You can sell them for higher price points provided you are able to provide enough value

5. No Inventory/Shipping Costs: You need not worry about renting space for storing or shipping delays and tracking since your customers can instantly download the product upon payment.

What's more, there are auto responder services that automatically send an email with the download links to the package, once the customer completes the transaction.

6. Can be Automated: The entire process can be set on auto-pilot where you need not do a thing while your sales page works like a 24/7/365 day a year salesman. Unlike traditional marketing, where you pay sales people commissions, bonuses, training expenses, you have just the onetime cost of designing a well made sales page.

7. Customer Bank: Not only will you have customers subscribing to your list once they buy your products; you will also have additional opportunities to promote your backend products and other people's products. The saying in Internet Marketing is 'Money is in the list' which means the larger the number of subscribers, the higher the profits.

8. Packaging and Repackaging of Information Products: Once you create your information product, you can use it to package it with other information products to sell a bigger information product. The converse also holds true. Say you have created a massive mega information product package; you can break that down into several small reports and sell them individually.

9. High Profit Margins: Your profit margins will always be high for information products. Because once you recover the money you have put in to the making of the product, every sale from that point would be 100% bonus profits.

10. Low Cost of Failure: Just like in any other business models, you can still fail in selling information products. This will ONLY HAPPEN if you do improper market research. Even if that were to be the case, the loss you incur would be very minimal compared to the loss that you would suffer in a conventional business model. In fact, you can afford to fail multiple times while trying to sell information products and still bounce back.

11. Work in Your Underpants: With the ease and convenience of this model, you can work from anywhere and anytime. In fact, if you get the fundamentals right, this model can be automated in such a way that you can create a system which will work for you. In short, instead of working for your business, you let the business work for you.

12. Speed of Implementation: You can create information products in less than 24 hours. I am not kidding and I really mean it.

Do you know that you can make a fortune by selling short information product reports? And all these reports can be as little as 20-30 pages. And writing 20 pages of high quality content a day is totally achievable.

13. Testing and Tracking: One of the best features of doing online marketing is that you can test and track everything. You can track the number of visitors to your website, you can track your conversions- that is out of every 100 visitors how many people are buying your product, you can test different style sales page, ad copy, sales copy, header designs etc. to optimize your chances of selling your product.

14. Promotion via Numerous Online Channels: When it comes to promoting your product online, you have access to innumerable online channels.

Article Marketing: You can write articles and drive traffic to your website. There are a ton of article directories you can submit your articles to. Below are some of the popular ones.

a. Ezinearticles
b. Goarticles
c. Articlealley
d. Articledashboard
e. Articlecity
f. Buzzle
g. Searchwarp

Pay Per Click Campaigns: You can advertise for your product online on Google, Yahoo and MSN.

Have you done a search of Google or Yahoo or MSN and ever wondered what are the listings that come up on top of the search page and to the side of the listings. These are called "paid results" which mean that they are advertising their products and services on search engines. And the best part is that as an advertiser you only get to pay when someone clicks on your ad.

How cool is that?

Can you ever imagine doing that in offline marketing? Do you think companies pay for their billboards based on the number of people who see the billboards? Do you think the postal service charges the direct mails based on whether the recipients read the mailings or not? And what about the ads that are displayed on the television, do they charge based on the number of people watching the ads? Of course not. They are expected to pay regardless of whether people are watching or reading their advertisements.

Social Media Marketing: You can take advantage of the free social media marketing tools that are available online like Twitter, Youtube, Facebook, Myspace etc. to increase sales. That means anyone and I mean you and me have a better chance of leveraging social media to our advantage than the big corporates.

And there is a simple reason why Average Joe has an advantage over a Fortune 500 company.

Why?

Because an Average Joe has a face, a persona, is real as opposed to an intangible, big evil corporation which has no face and is only interested in getting money from your pocket. So take advantage of all the social media platforms and make full use of it.

Here is a word of advise. When you make friends and increase your contacts via social networking, make sure that your conversations are normal and genuine. Always share something of great value with your community members and don't be bombarding them with sales pitches because then you will become "Joe- The Jerk."

The sky is the limit for you.

15. Quality Lifestyle: At the end of the day, how much happiness can money bring in? A lot, but after a particular point, it is not so much about money as it is about freedom. Yes, what I am talking is financial and lifestyle freedom.

Do you realize how much stress is taken off your back once you gain financial freedom?

Most people in this world are resigned to the fact that they have to spend the rest of their lives chained to their day job and working towards retirement. Once a year vacation is paradise for them because they don't have any flexibility or choice in the matter of when they work, how they work, whom they work and what they work.

At the end of the day, it is a compromise.

Nothing can exceed the joy of working for yourself. And life becomes much more fulfilling and satisfying when you have the freedom- the freedom to do what you want to do when you want to do and where you want to do.

My Best Wishes to All Your Future Endeavors,

Jay