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What is Web 2.0? This page will take you through all the basics! Learn more about the synergy between Web 2.0 design, development and the social networking aspect.
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Web 2.0 is the "new wave" of the internet - a collaboration of a new age designing methodology that encourages ease-of-use, an increase of social interaction amongst internet users, "cleaner" interfaces and usability, free and open-source software, and cross-website synergy.
Web 2.0 design has no definition, yet it is widely recognizable. Consisting of a light and "easy on the eyes" look, Web 2.0 design utilizes whitespace with bright, vivid colors and gradients. Fonts play a major role in Web 2.0 - the "H1" tag resurfaces as a major part of a web page's design, as it is typically a large, bright statement of what a page or paragraph is about. Links are bright and typically neon in color, and color combinations themselves are heavily contrasted against their backdrop (color patterns such as white, neon green and fuchsia make for an eye-appealing mix). Overall, Web 2.0 typically borrows from minimalist styles - where "less is more."
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Web 2.0 development an equally important facet of Web 2.0. Ease-of-use and the desire to conform to SEO (search engine optimization) prompts the need for "cleaner" code, quicker methods of performing traditional actions, and easier ways to store or share pages.
Web 2.0 functionality has a heavy emphasis on social networking and sharing. Social networking involves the contact amongst web site users. This contact takes place through commenting (leaving comments at the end of a blog or article), sharing (swapping or sharing favorite links, articles, pictures or videos), message boards (traditional forums for discussions), and other such practices.
Several trends have been seen in Web 2.0 design - one of which are the return of the plastic effect (a design style that simulates translucent plastic with an inner glow and shadow, and a shiny surface). For some plastic badge examples and a generator, visit Web20badges.com. Another generator for Web 2.0-styled text can be found at Web2.0V2 Logo Creator. Alternately, learn how to make your own plastic web 2.0 badges.
Social Networking is an important part of Web 2.0 functionality. As previously discussed, it involves the encouragement of interaction amongst web site users. Social networking sites have various methods of providing these services: forums, AJAX-based live chat and instant message and commenting. Social networking was popularized by many of its founders, including Myspace, Facebook, Livejournal, Friendster. New niche-based social networking sites, such as WAYN, are also surfacing at a fast pace. Other social networking sites are geared towards shopping, and allow the customer to practically run the site. ThisNext lets the community add and rate products dynamically, and Epinions is centered around the integrity of customer reviews. Twitter is a niche social networking site that allows others to know what you're doing at the moment.
Social Bookmarking is a practice of storing one's favorite links, and sharing those links with others. It involves the usage of "tags," which are descriptive links assigned to a saved URL that describe its main purposes. Tags are usually designated as nouns that describe what that URL is about. In turn, these tags are spidered across the entire Social Bookmarking site, and collaborated to link together everybody else who has used that tag. This encourages visibility when a person clicks a tag, and the site displays all of the other URLs that share that particular tag. Social Bookmarking was popularized with the site del.icio.us. It later mushroomed into dozens of other bookmarking sites, including other giants Furl, Blinklist and Ma.gnolia.com.
Social Portals are a new concept, where a user can create a free account, and "register" pages within the site itself (for instance, you can search for and register a page, which permanently becomes your property - like socialportalsite.com/yourpagehere). Squidoo is the best example of a social portal. Other social portals include Hubpages, Launchtags, Spongefish and Associated Content. Ning is a social portal that lets you create a networking site as a subdomain of their own URL. Wetpaint allows you to register your own Wiki on their site.
Bookmarking practices are typically offered by a webmaster through badges (sometimes referred to as "chicklets"). Badges are tiny, thin bars that advertise a particular social bookmarking service. When clicked by a web site user, the badge will bring that user to the social bookmarking site, where he or she will have to fill out a brief form that allows them to add that website to their list of bookmarks. The person can then assign tags to the link, click 'submit', and be taken back to the original website they were viewing.
Gaining a great deal of popularity in 2007, "Mash-Up" is a technique that takes "bits and pieces" of other websites to create one new website. It essentially thrives on RSS, as well as various applets, widgets, plugins, image and video pulling services, screen scrapers, affiliate store item pullers and other content that creates a very dynamic site.
Widgets play a role in Web 2.0 - these code snippets allow webmasters to place tiny informational boxes, sometimes dynamic and usually involving Flash or Ajax, which promote anything from the current number of reader signups, to live games, or a declaration of membership to an external internet club or clan. Sites like Widgetbox and Yahoo Widgets, provide a portal for anyone looking to develop their own widgets, or simply download one of thousands that have already been made, to add additional functionality to a site. Many modern businesses develop Widgets as a way to promote their site and maintain visitors, such as this example from Last.fm.
Article Sharing is the act of posting articles or blog postings for public viewing. This creates a community-based news site, where articles that are of interest are "voted up" (or down, or removed entirely). In essence, the community is in charge, and collectively decides what is interesting or not. The biggest article sharing site on the internet continues to be Digg.com, and other great examples include Propeller, Reddit.com, and Newsvine.
Content Management: Expand Your Web Site!
Content Management, Content Management Systems, or simply CMS's, are software packages that run on a server, and help manage your website's core functionality and backend. This popular alternative to "hard coding" a site yourself has enable...
Blogging is the practice of maintaining one's own journal or article site for public viewing purposes. Blogging began as a way to create a private or public journal or diary, that friends or the entire public could access. It later evolved into a full-fledged article site that was used to share opinions or create subculture-based communities. Today, it has evolved once again into a money-making and promotional effort. Two of the most successful blog earners are Shoemoney and John Chow. Even some of the world's most prestigious Fortune 500 companies have caught on to blogging, as seen on this list.
A Wiki, most popularized by the site Wikipedia, is a community-edited encyclopedia. Wiki framework allows for anyone and everyone to edit its content - which includes additions, subtractions and edits to its content. Another example of an implementation of Wiki is seen on AboutUs.org - a Wiki of website profiles. As Wiki popularity grew, more and more webmasters began creating "niche" Wikis for particular topics (Wikis just for cars, just for computer programming, just for history, etc.)
RSS or Really Simple Syndication is a web feed format that compiles all of the articles on your blog, and formats them in a linear, date-sorted format, which can be "subscribed" to by anyone. The universal RSS logo is a rounded orange box with a dot and wavy lines. By subscribing to an RSS feed, a person can become notified of new articles or changes. It can then be syndicated on another site (through an RSS feed applet), increasing your exposure. Learn more about RSS. Some webmasters have created entire news sites by using RSS feeds from other sites, such as PopURLs.
Video sharing is an incredibly popular and vital part of Web 2.0. Now that creating video and special effects is a feat that can easily be achieved at home, many casual web users are creating their own films, home videos and "vlogs" (video blogs) for the sole purpose of broadcasting them to complete strangers. Through the usage of popular video sharing sites like Youtube, Veoh, Myspace TV, Yahoo Video, Google Video, vSocial, MetaCafe and others - users can upload their raw videos as they will be automatically formatted, optimized for smaller file size, and be made available for the viewing public. Sites like Channelme.TV let you create your own video portal + social networking site.
Picture sharing has existed long before the concept of Web 2.0, but now takes on an entirely new meaning. With major Web 2.0 image sharing services like Flickr, PhotoBucket - you can upload and categorize your image based on keywords; linking them to similar images and people. Photo sharing has become so popular, that it has spawned off Photblogging as well (see sites like Photoblogs for more information). Most important to the Web 2.0 methodology - picture services, including but not limited to Flickr, have dozens of external plugins and widgets that allow images to be pulled and displayed on other external websites.
A SEO Checklist...For Your Information!
Whether you need a one-stop resource for search engine optimization tips for new websites, or simply a refresher on the topic before a job interview or exam, I hope the following page will provide some insight into the most important steps to be take...
Hopefully you've found this Web 2.0 resource to be helpful...please leave your comments below!
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SusanMcPhail
Thanks for the information! I was wondering what Web 2.0 was about and now I know! Posted May 18, 2008 |
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homebizhelp
Wow - this is great information, a lot of which I haven't seen before. I really liked the stuff on web 2 design. Thanks! Posted April 19, 2008 |
| marieave
Great lens i thank you for it. i will come back and use this info again! Posted March 27, 2008 |
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shy3d
This Web 2.0 lens is excellent! Check out my lenses for cool creative design tips! Posted February 08, 2008 |
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Music-Resource
Hi Pixelrage (great handle), wonderful web 2.0 lens. I love web 2.0, especially Squidoo. You really put a lot of work into the writing. Thanx for the good read. ~Music Resource~ Posted January 09, 2008 |