Promoting a New Web Page
I don't do this with every web page, but when I really want to promote a new web page I have a certain process that I go through. I'll talk about this in regard to a travel guide I have been working on for the last few months, Qatar Visitor.
Blogging it
When I do a page on the website, it can take up to two weeks to get indexed by google. However, when I do a post on the blog, it is instantly all over the web on rss feeds, on google alerts for Qatar and is often picked up by other blogs.
Also, for some reason, people are far quicker to link to my blog than to my website. Perhaps that is why my blog has a page ranking of four while my website has a miserly pr of 3. (Update - now a much more respectable 5!)
Why don't I just do the original page on the blog? Quite simply because my visitors to my website convert into money, while visitors to my blog don't. And also my website picks up a lot more visitors, despite its lower page ranking.
Social bookmark.
Squidoo, Hub and Work.com
More recently I have started to add pages to Work.com, as an added source of relevant links to my pages - or links to the pages which link to the pages I want to promote. You can see my guide to Doing business in Qatar. I've also very recently started doing a whole new lens on a subject, such as my lens on Qatar Jobs.
Spreading the word to the right people
I also do a post on a related forum, Qatar Living. However, I am careful not to abuse the forum. I never use it to publicise anything commercial, only high quality articles that will be of interest to the users of the forum.
Exhanging Articles for Links
Not only are newspapers highly regarded by Google, this newspaper hardly ever links out, meaning that all its link juice is souped up inside. Consequently, links should be more valuable than normal.
While getting on a National Newspapers of most countries may be just too difficult, small regional papers or specialized magazines and journals should be eager to snap up quality free material.
Wikipedia
More ideas for promoting webpages?
I am always looking for more ideas for promoting individual web pages, and would be grateful for any comments.
