Home » Internet

Corporate Reputation Management

Ranked #11,842 in Internet, #419,473 overall

How To Manage Or Restore Your Companies Good Name

This lens will talk about maintain or restore your companies good name. This lens will address combative and preventative forms of reputation management and when to use each type.

What Is Corporate Reputation Management?

In today's digital world, it is becoming easier and easier to promote your business. Your reputation can spread like wildfire with new services like twitter, facebook, blogs and more. Although this may be wonderful when positive comments are involved, this can be very detrimental if negative comments are being promoted.

What do you do if and exgirlfriend, exemployee or disgruntled customer posts a negative review of your business on a blog, in a tweet or on a message board? The next thing you know, this negative comment is showing up on the internet saying "Beware Company XYZ".

So what can you do?

Combative Corporate Reputation Management

If you find out that your company's reputation has already been attacked you need combative corporate reputation management.

Since content that has been published online is virtually impossible to delete, by pushing negative content far into the search engine results, you can have them end up on pages where no one ever looks. Additionally, by pushing the pages down in the search engine results, you are also making them less credible. Who would believe a negative comment they found on page 1000 of Google? No one.

An important part of combative reputation management is making sure it does not go viral. Because once those negative comments go viral - you are in trouble.
Loading

Preventative Corporate Reputation Management

If you have not have your online reputation tarnished by bad press, you should make an effort to do preventative reputation management. Preventative reputation management includes creating, managing and monitoring your companies presence on the 100 + social media outlets including Twitter, Facebook, YouTube, Digg and more.

When performing preventative reputation management it is important to identify positive comments and make sure they position well in the search engine results. By filling the top of the search engines with positive feedback you will build more credibility and trust with your potential customers.

Reputation Management Blog

Loading Fetching RSS feed... please stand by