Social Bookmarking, Networking, News and Content Sites

Rajays by Rajays
Last updated: 02/10/2012

Social Media Sites and Benefits Explained

The arrival of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium sized businesses can now compete on a level playing field with big branded businesses and websites.

With Web 2.0 you can market your products on social networking sites and blogs at very little cost, while the new technology also allows you to monitor customer trends and measure results. Want to find out how well your content is received? Social media can give you near real-time feedback.

A much more recent phenomenon is the use of social networking websites to market products. This method is used by everyone from one man operations to multi-national corporations. A page on MySpace or FaceBook can boost the popularity of your product. but be sure to keep the content fresh and updated. Also, you will generally have a young audience here so the content should reflect this.

Blogs offer similar opportunities for Web 2.0 marketing. This is an inexpensive way to subtly market your product or service on the web. However, good content that is updated regularly is essential. Just talking about your products will drive visitors away. Your blog entries will have to be interesting, informative and well written.

Ideally, you'll want to get news and references to your business out there in as many ways as possible. Web 2.0 allows you to send news and press releases direct to the consumer. For example you could offer a RSS feed on your website, or submit search engine optimized press releases to online news sites.

The real attractiveness of Web 2.0 marketing  is that it can be cheap. Not all of the options described above might be suitable to market your business, but a simple blog or MySpace page will cost you very little.

Not having a clear cut definition for Web 2.0 does not signify unimportance. With the speed at which ideas are created, thrown out, and modified, it's too easy to stand by and wait for "proof" of Web 2.0's effectiveness. Now is not the time to debate semantics. Now is the time to incorporate Web 2.0's tools into your marketing strategy.

Think Web 2.0 marketing isn't a fit for your business? Think again. Web 2.0 is fast becoming the method to reach diverse and active market places.

Quick Links:

Social Bookmarking List

Social Networking List

Social News Network List

Social Content List

Blog Communities

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AddThis Social Bookmark Button

Social Bookmarking

Social bookmarking services allow anyone to create and update a personal collection of bookmarks and to organise that collection using 'tags'.

Instead of saving bookmarks on your computer's hard disk, you register with a social bookmarking service and store your bookmarks there. This has several advantages. As the bookmarks are stored externally, you can access them from any PC, e.g. from work, home, while traveling. Tagging allows you to classify your bookmarks so they are easy to navigate. Most importantly, you can share your tags with other users and find out how they have tagged a resource and other resources with the same tag.

Users of these sites can search for tags and find your websites. These sites also provide high pagerank linkbacks to your sites.

Social Bookmarking in Plain English

Social Bookmarking in Plain English, for the rest of us
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Social Networking in Plain English

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Rajays

I am an internet marketing professional  and try to find new ways to market my and my client websites. Using social media websites are an excellent... more »

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