Social Bookmarking, Networking, News and Content Sites

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Social Media Sites and Benefits Explained

The arrival of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium sized businesses can now compete on a level playing field with big branded businesses and websites.

With Web 2.0 you can market your products on social networking sites and blogs at very little cost, while the new technology also allows you to monitor customer trends and measure results. Want to find out how well your content is received? Social media can give you near real-time feedback.

A much more recent phenomenon is the use of social networking websites to market products. This method is used by everyone from one man operations to multi-national corporations. A page on MySpace or FaceBook can boost the popularity of your product. but be sure to keep the content fresh and updated. Also, you will generally have a young audience here so the content should reflect this.

Blogs offer similar opportunities for Web 2.0 marketing. This is an inexpensive way to subtly market your product or service on the web. However, good content that is updated regularly is essential. Just talking about your products will drive visitors away. Your blog entries will have to be interesting, informative and well written.

Ideally, you'll want to get news and references to your business out there in as many ways as possible. Web 2.0 allows you to send news and press releases direct to the consumer. For example you could offer a RSS feed on your website, or submit search engine optimized press releases to online news sites.

The real attractiveness of Web 2.0 marketing  is that it can be cheap. Not all of the options described above might be suitable to market your business, but a simple blog or MySpace page will cost you very little.

Not having a clear cut definition for Web 2.0 does not signify unimportance. With the speed at which ideas are created, thrown out, and modified, it's too easy to stand by and wait for "proof" of Web 2.0's effectiveness. Now is not the time to debate semantics. Now is the time to incorporate Web 2.0's tools into your marketing strategy.

Think Web 2.0 marketing isn't a fit for your business? Think again. Web 2.0 is fast becoming the method to reach diverse and active market places.

Quick Links:

Social Bookmarking List

Social Networking List

Social News Network List

Social Content List

Blog Communities

Web 2.0 Stampede

 


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Social Bookmarking 

Social bookmarking services allow anyone to create and update a personal collection of bookmarks and to organise that collection using 'tags'.

Instead of saving bookmarks on your computer's hard disk, you register with a social bookmarking service and store your bookmarks there. This has several advantages. As the bookmarks are stored externally, you can access them from any PC, e.g. from work, home, while traveling. Tagging allows you to classify your bookmarks so they are easy to navigate. Most importantly, you can share your tags with other users and find out how they have tagged a resource and other resources with the same tag.

Users of these sites can search for tags and find your websites. These sites also provide high pagerank linkbacks to your sites.

Social Bookmarking in Plain English 

Social Bookmarking in Plain English

A short explanation of the features and benefits of Social Bookmarking sites like Delicious.com. This video comes in an unbranded "presentation quality" version that can be licensed for use in the workplace. http://www.commoncraft.com/store-item/bookmarking-plain-english

Runtime: 205
357348 views
189 Comments:

curated content from YouTube

Social Networking in Plain English 

Social Networking in Plain English

A short explanation of social networking websites and why they are popular. This video comes in an unbranded "presentation quality" version that can be licensed for use in the workplace. http://www.commoncraft.com/store-item/video-social-networking

Runtime: 107
531730 views
248 Comments:

curated content from YouTube

Web 2.0 Stampede 

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web 2.0 explained 

The term "Web 2.0" (2004-present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.

The term is closely associated with Tim O'Reilly because of the O'Reilly Media Web 2.0 conference in 2004.

Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to cumulative changes in the ways software developers and end-users use the Web. Whether Web 2.0 is qualitatively different from prior web technologies has been challenged by World Wide Web inventor Tim Berners-Lee, who called the term a "piece of jargon" ? precisely because he intended the Web to embody these values in the first place.

Useful Books 

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by Rajays

I am an internet marketing professional  and try to find new ways to market my and my client websites. Using social media websites are an excelle... (more)

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