Social Bookmarking, Networking, News and Content Sites
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Social Media Sites and Benefits Explained
The arrival of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium sized businesses can now compete on a level playing field with big branded businesses and websites.
With Web 2.0 you can market your products on social networking sites and blogs at very little cost, while the new technology also allows you to monitor customer trends and measure results. Want to find out how well your content is received? Social media can give you near real-time feedback.
A much more recent phenomenon is the use of social networking websites to market products. This method is used by everyone from one man operations to multi-national corporations. A page on MySpace or FaceBook can boost the popularity of your product. but be sure to keep the content fresh and updated. Also, you will generally have a young audience here so the content should reflect this.
Blogs offer similar opportunities for Web 2.0 marketing. This is an inexpensive way to subtly market your product or service on the web. However, good content that is updated regularly is essential. Just talking about your products will drive visitors away. Your blog entries will have to be interesting, informative and well written.
Ideally, you'll want to get news and references to your business out there in as many ways as possible. Web 2.0 allows you to send news and press releases direct to the consumer. For example you could offer a RSS feed on your website, or submit search engine optimized press releases to online news sites.
The real attractiveness of Web 2.0 marketing is that it can be cheap. Not all of the options described above might be suitable to market your business, but a simple blog or MySpace page will cost you very little.
Not having a clear cut definition for Web 2.0 does not signify unimportance. With the speed at which ideas are created, thrown out, and modified, it's too easy to stand by and wait for "proof" of Web 2.0's effectiveness. Now is not the time to debate semantics. Now is the time to incorporate Web 2.0's tools into your marketing strategy.
Think Web 2.0 marketing isn't a fit for your business? Think again. Web 2.0 is fast becoming the method to reach diverse and active market places.
Quick Links:
Web 2.0 Stampede
Social Bookmarking
Social bookmarking services allow anyone to create and update a personal collection of bookmarks and to organise that collection using 'tags'.Instead of saving bookmarks on your computer's hard disk, you register with a social bookmarking service and store your bookmarks there. This has several advantages. As the bookmarks are stored externally, you can access them from any PC, e.g. from work, home, while traveling. Tagging allows you to classify your bookmarks so they are easy to navigate. Most importantly, you can share your tags with other users and find out how they have tagged a resource and other resources with the same tag.
Users of these sites can search for tags and find your websites. These sites also provide high pagerank linkbacks to your sites.
Social Bookmarking in Plain English
Social Bookmarking in Plain English
A short explanation of the features and benefits of Social Bookmarking sites like Delicious.com. This video comes in an unbranded "presentation quality" version that can be licensed for use in the workplace. http://www.commoncraft.com/store-item/bookmarking-plain-english
Runtime: 3:25
299186 views
10 Comments:
Social Bookmarking Websites
del.icio.us
1 point
BibSonomy::
1 point
de.lirio.us
1 point
StumbleUpon
0 points
Linkatopia
0 points
Ma.gnolia.com
0 points
Excites.com
0 points
Spurl.net 1.0
0 points
Shadows.com
0 points
Clipmarks.com
0 points
:: BuddyMarks ::
0 points
Cloudy Tags
0 points
Blinkbits.com
0 points
FeedMarker.com
0 points
GiveALink.org
0 points
Listible.com
0 points
TagTooga.com
0 points
Shop Blossom - Nurture your Business
0 points
CharacterPlanet
0 points
Mixed Minded
0 points
Social Networking in Plain English
Social Networking in Plain English
A short explanation of social networking websites and why they are popular. This video comes in an unbranded "presentation quality" version that can be licensed for use in the workplace. http://www.commoncraft.com/store-item/video-social-networking
Runtime: 1:47
429544 views
10 Comments:
Social Networking Sites
Facebook.com
0 points
LinkedIn: Relationships Matter
0 points
MySpace.com
0 points
Friendster
0 points
Flock - The Social Web Browser
0 points
Social Content Websites
Squidoo.com
3 points
HubPages.com
1 point
PhotoBucket.com
1 point
Blogger.com
1 point
Flixya.com
1 point
FotoLog.com
0 points
PicPix.com
0 points
LiveJournal
0 points
ShutterFly
0 points
Web 2.0 Stampede
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web 2.0 explained
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Category: Image - :Web 2.0 Map.svg|thumb|A tag cloud presenting Web 2.0 themes
"Web 2.0'" refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.
The term "Web 2.0" was coined by Darcy DiNucci in 1999. In her article "Fragmented Future," she writes
Her arguments about Web 2.0 are nascent yet hint at the meaning that is associated with it today.
The term is now closely associated with Tim O'Reilly because of the O'Reilly Media Web 2.0 conference in 2004.
Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to cumulative changes in the ways software developers and end-users utilize the Web. According to Tim O'Reilly:
However, whether it is qualitatively different from prior web technologies has been challenged. For example, World Wide Web inventor Tim Berners-Lee called the term a "piece of jargon".
Useful Books
Social Bookmarking Buzz
- Social Media and the Job Search
- online forums; blogs; Webcasts; social bookmarking sites (such as Delicious and Google Reader); and even photo- and video-sharing networks like Flickr and ...
- Social bookmarking: The art of pinging to attract web site traffic
- This is a product of WordPress product that allows bloggers and web site owners to send messages to social bookmarking services, such as Facebook, ...
- Michael Jackson Awaiting Final Resting Place
- ... wishes that he not rest at Neverland.? Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
- Markit, social bookmarking script comes with Ning and Twitter ...
- Chennai, India: July 6, 2009 ? Markit is a social bookmarking script that enables you to build a successful social bookmarking site in any niche or broad ...
Random Facts
social bookmarking stuff on eBay
Fetching new data from eBay now... please stand by
Reader Feedback
ajgodinho wrote...
Wow, a very useful lens indeed! With regards to Stampede, are you using it or used it before. I see you recommend it, so I'm assuming it is good and you've tried it. I'd like to get a little more detailed personal take on it. You can feel free to email me via the "Contact Me" button in my Bio. I look forward to hearing from you! Thanks, AJ
Posted June 26, 2009
FoxMusic wrote...
Thanks for the loads of info on social marketing, book marking and the many social marketing sites around us a fantastic resource!!
Posted April 20, 2009
Sport8 wrote...
in reply to Nitthaya Great lens! I've heard a lot of great things about social book marking sites. You're lens has provided me with some helpful tips that I will put to good use.
Thanks
Posted April 08, 2009
mulberry wrote...
Good information. Wish I had found it a year ago! Thanks for visiting my hub page too.
Posted February 09, 2009
