How To Market Online With Web 2.0 Headquarters

So.. from the videos we learned that Web 2.0 is really just us teaching the machine, teaching it who we are, what we like and that the machine is us.

We learned that text digital text is more flexible than written text. We can move it, but above all digital text is hyper. Hypertext can move and link virtually anywhere.

We learned that form can be separated from content. What does that mean? Well simply put the end user does not need to know complicated code to create a website and upload it to the Internet.

It's as easy as going to Blogger , creating an account and presto you have a Blog. You can select a theme you like and starting adding your content. BTW - content is simply what you want to share with others. Its text, video, images or anything you want.

If Web 2.0 is really just us teaching the machine, how do we teach?

When we post and then tag pictures we are teaching the machine. When we post on a Blog or forums we are teaching the machine. Each time we forge a link we teach an idea. As mentioned in the video think of the 100 billion times a day humans click on a web page. These people are teaching the machine.

So we have determined that Web 2.0 is linking people..people sharing, trading, collaborating...

So lets get to the business of Teaching

Social bookmarking is a powerful way of getting your sites indexed and also generating backlinks to your pages. Over time, these backlinks will become increasingly powerful as many of the social bookmarking services are gathering a huge amount of PR which filters down into the sub pages.

So What Is Social Bookmarking?

Social bookmarking is a Web 2.0 concept. Normally when you visit a site you like and you want to come back later, you create a bookmark or add a favorite in your browser. Social bookmarking takes this one step further by allowing you to share your bookmarks with others.

In itself this is a pretty cool technology as individual bookmarks can be tagged and commented on, so if Lisa is into Webkinz Trading Cards and bookmarks a great site and tags it with 'Webkinz Trading Cards', other members of the social bookmarking site can then search for sites about Webkinz Trading Cards and her recommendation should come up. This is a great way to find relevant sites about a topic without having to investigate every link in Google.

But social bookmarking really comes into its own when you look at it from a marketing point of view. By bookmarking your page at one or more of these sites you are creating a link directly to your content and at the same time are telling Google what the content is about. This does four things.

1. It creates a keyword rich backlink directly to your content from your bookmark page.

2. It creates additional links on the tag pages which also help to 'define' what your page is about.

3. Over time these pages gain PR which is passed on to your page.

4. Ultimately it gets you indexed very quickly by Google and the other search engines.

This is a powerful weapon in any marketers arsenal and it is one you should be using every time you create any content such as lenses, articles, or web pages.

Although today social bookmarking is not main stream news it is still a vital part of of link building and getting occasional direct traffic to your site. But the most important reason to use social bookmarking in your marketing campaigns is to get the unwavering attention of the search engines.

Submitting your site(s) to social bookmarking services will result in many backlinks to your site. This is the attention that you want from the search engines.


Here is a short list of social bookmarking services to get started with:

Blinklist
BlogMarks
de.lirio.us
del.icio.us
Digg
Furl
IceRocket
ma.gnolia
RawSugar
reddit
Simpy
StumbleUpon
Spurl
Ticklr
Yahoo My Web 2.0

Now, lets take it up a notch....

First up...

Yet another year comes and right on cue another Thirty Day Challenge. Whats that you say, 30DC? You see every year, Ed Dale runs an amazing online course called The Thirty Day Challenge. This is no ordinary online course with a bunch of fluff and frills. This is serious content! By serious I mean this is the only training you will every find online that gives you so much for so little. In fact, the entire course is FREE! yep, you hear me right, FREE.

WHAT IS THE THIRTY DAY CHALLENGE?

The Thirty Day Challenge is about making your first $10 online (why stop there?). For a full 30 days they will be showing you exactly how to start your own Internet business and generate your first income online without spending a dime.

Right from the horse's (Ed) mouth - That's right, this is going to cost zip, diddly, nothing, nada, ziltch. The entire training program is free, and you won't have to spend a thing to get your business started and begin making money. No credit card required.

You can participate in the Thirty Day Challenge at anytime. The information is always available.

» Sign up now - it will cost you nothing, and it could be just what you need. One thing is for sure. You will come away with knowledge that other people pay thousands of dollars for and will not learn until next year!

Early in 2009 Google had all but completed it's algorithm update to further refine the search results they are delivery. It appears there are several changes in what is being displayed now for many competitive keyword phrases . Things like Google News, Google Blog Search, Google Base (formally Froogle) and Universal Search are playing a much larger roll when delivery the search results Google thinks the user wants.

The current Google update appears to also be paying more attention to the incoming links to a web site. If the url only has incoming links only from web .20 bookmarking and social media sites and no other places like blogs then you can may see a shift in your rankings.

It has never been advised to only use web 2.0 properties for you only source of linking. These services do indeed give you the ability to control your incoming anchor text but they should not be the only places you use to build back- links. Google is way to smart and will figure out that it looks like one, or up to a few, person(s) is building methodical linking networks rather that the linking seem more organic. Naturally organic will win out ever time.

One way to help you combat the social media slap of 2009 is to look at Google's results and get your site into those results.

How Can I Do This?

Google Blog Search - setup a blog, write to it occasionally, ping Google's blog service.

Google News - Write press release. (free service wont get you there though)

Google Base - if you have a product you can add it to their database.

Bottom line: spread yourself evenly across the net and you'll be fine.

linkaGoGo
NewsVine
Rojo
TagTooga
Technorati
Wink
wist
zurpy
Aboogy
kaboodle
cliPcliP
freeLink
RollYo
BmAccess