Web 20 Marketing
Welcome to my lens about using Web 2.0 services to market you or your business on the Internet.
Web 2.0 defined as:
Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived or proposed second generation of Internet-based services-such as social networking sites, wikis, communication tools, and folksonomies-that emphasize online collaboration and sharing among users.
But please....
Teaching The Machine About You
The Basics
So.. from the videos we learned that Web 2.0 is really just us teaching the machine, teaching it who we are, what we like and that the machine is us.
We learned that text digital text is more flexible than written text. We can move it, but above all digital text is hyper. Hypertext can move and link virtually anywhere.
We learned that form can be separated from content. What does that mean? Well simply put the end user does not need to know complicated code to create a website and upload it to the Internet.
It's as easy as going to Blogger , creating an account and presto you have a Blog. You can select a theme you like and starting adding your content. BTW - content is simply what you want to share with others. Its text, video, images or anything you want.
If Web 2.0 is really just us teaching the machine, how do we teach?
When we post and then tag pictures we are teaching the machine. When we post on a Blog or forums we are teaching the machine. Each time we forge a link we teach an idea. As mentioned in the video think of the 100 billion times a day humans click on a web page. These people are teaching the machine.
So we have determined that Web 2.0 is linking people..people sharing, trading, collaborating...
So lets get to the business of Teaching
We learned that text digital text is more flexible than written text. We can move it, but above all digital text is hyper. Hypertext can move and link virtually anywhere.
We learned that form can be separated from content. What does that mean? Well simply put the end user does not need to know complicated code to create a website and upload it to the Internet.
It's as easy as going to Blogger , creating an account and presto you have a Blog. You can select a theme you like and starting adding your content. BTW - content is simply what you want to share with others. Its text, video, images or anything you want.
If Web 2.0 is really just us teaching the machine, how do we teach?
When we post and then tag pictures we are teaching the machine. When we post on a Blog or forums we are teaching the machine. Each time we forge a link we teach an idea. As mentioned in the video think of the 100 billion times a day humans click on a web page. These people are teaching the machine.
So we have determined that Web 2.0 is linking people..people sharing, trading, collaborating...
So lets get to the business of Teaching
Hundreds Of Resources For Teaching The Machine
Resources For Social Marketing
67-Pages Of Resources For Social Marketing Domination, Buzz Generation, Higher Rankings, And Endless Traffic.
Authority Black Book
Armed with this knowledge lets start teaching with Social Bookmarking
Authority Black Book
Armed with this knowledge lets start teaching with Social Bookmarking
Getting Indexed Using Social Bookmarking Sites
Social bookmarking is a powerful way of getting your sites indexed and also generating backlinks to your pages. Over time, these backlinks will become increasingly powerful as many of the social bookmarking services are gathering a huge amount of PR which filters down into the sub pages.
So What Is Social Bookmarking?
Social bookmarking is a Web 2.0 concept. Normally when you visit a site you like and you want to come back later, you create a bookmark or add a favorite in your browser. Social bookmarking takes this one step further by allowing you to share your bookmarks with others.
In itself this is a pretty cool technology as individual bookmarks can be tagged and commented on, so if Lisa is into Webkinz Trading Cards and bookmarks a great site and tags it with 'Webkinz Trading Cards', other members of the social bookmarking site can then search for sites about Webkinz Trading Cards and her recommendation should come up. This is a great way to find relevant sites about a topic without having to investigate every link in Google.
But social bookmarking really comes into its own when you look at it from a marketing point of view. By bookmarking your page at one or more of these sites you are creating a link directly to your content and at the same time are telling Google what the content is about. This does four things.
1. It creates a keyword rich backlink directly to your content from your bookmark page.
2. It creates additional links on the tag pages which also help to 'define' what your page is about.
3. Over time these pages gain PR which is passed on to your page.
4. Ultimately it gets you indexed very quickly by Google and the other search engines.
This is a powerful weapon in any marketers arsenal and it is one you should be using every time you create any content such as lenses, articles, or web pages.
So What Is Social Bookmarking?
Social bookmarking is a Web 2.0 concept. Normally when you visit a site you like and you want to come back later, you create a bookmark or add a favorite in your browser. Social bookmarking takes this one step further by allowing you to share your bookmarks with others.
In itself this is a pretty cool technology as individual bookmarks can be tagged and commented on, so if Lisa is into Webkinz Trading Cards and bookmarks a great site and tags it with 'Webkinz Trading Cards', other members of the social bookmarking site can then search for sites about Webkinz Trading Cards and her recommendation should come up. This is a great way to find relevant sites about a topic without having to investigate every link in Google.
But social bookmarking really comes into its own when you look at it from a marketing point of view. By bookmarking your page at one or more of these sites you are creating a link directly to your content and at the same time are telling Google what the content is about. This does four things.
1. It creates a keyword rich backlink directly to your content from your bookmark page.
2. It creates additional links on the tag pages which also help to 'define' what your page is about.
3. Over time these pages gain PR which is passed on to your page.
4. Ultimately it gets you indexed very quickly by Google and the other search engines.
This is a powerful weapon in any marketers arsenal and it is one you should be using every time you create any content such as lenses, articles, or web pages.
Recommended Social Bookmarking Services
Social Bookmarking Basics
Although today social bookmarking is not main stream news it is still a vital part of of link building and getting occasional direct traffic to your site. But the most important reason to use social bookmarking in your marketing campaigns is to get the unwavering attention of the search engines.
Submitting your site(s) to social bookmarking services will result in many backlinks to your site. This is the attention that you want from the search engines.
Here is a short list of social bookmarking services to get started with:
Blinklist
BlogMarks
de.lirio.us
del.icio.us
Digg
Furl
IceRocket
ma.gnolia
RawSugar
reddit
Simpy
StumbleUpon
Spurl
Ticklr
Yahoo My Web 2.0
Now, lets take it up a notch....
Submitting your site(s) to social bookmarking services will result in many backlinks to your site. This is the attention that you want from the search engines.
Here is a short list of social bookmarking services to get started with:
Blinklist
BlogMarks
de.lirio.us
del.icio.us
Digg
Furl
IceRocket
ma.gnolia
RawSugar
Simpy
StumbleUpon
Spurl
Ticklr
Yahoo My Web 2.0
Now, lets take it up a notch....
30 Minute Backlinks
One Way Link Building
The problem -
There are literally 1000's of people offering advice on how to generate traffic. A lot of the advice is down right bogus and in some cases so old school that they just don't work at generating quality traffic anymore.
It's true that web 2.0 services are a fantastic way to build your reputation and if used right the traffic is unreal. Probably the #1 reason most people use social sites is to build back links to their sites but in many cases these "web 2.0" links don't stick. Sure, you can see some results but for the most part people don't see the results they expected.
There may be many reason that the results are less than expected. It could be due to the fact that they are lead astray buy out-dated information. Also most don't continually participating within the social spaces.
On the other hand many may not have the time or will to participate in the thousands of web 2.0 properties out there.
What is 30 Minute Backlinks?
I've seen the 30 Minute BackLink program for over a year now and really never took any action to see exactly what it was she had to offer. Well, I shouldn't have waited!
The brain child of Michelle McPhearson, 30 Minutes Backlinks is a time tested technique of getting one way links to your site. In my opinion the steps and resources she reveals are very sound and work. On the last day of 2008 decided to plunk down my $97 for access to 30 Minute Backlinks. I'm glad I did!
Within 3 days I brand new site I launched had 19 incoming links and from those links 5 of them are coming from pages that have a PR5+. This is very impressive! At the rate of links coming in from using Michelle's advice we expect to see over 100 one way links within the next 60 days.
There is no searching for blogs to comment on or bookmarking or social networking sites involved.
From her sites -
- There isn't reciprocal linking, so the search engines won't discount the links.
-You don't have to come up with silly article topics or spend tons of money hiring someone to write content for you and the submissions won't be penalized for duplicate content.
-Requires no technical background - each aspect is explained and displayed in step-by-step format.
-Takes about 30 minutes to build and submit your software - and each submission creates hundreds of potential links for your site.
-There's no "gaming the algorithm" or shady tricks; all techniques are above board and white hat.
-All the resources are free or have a free trial.
Keeping in mind that your time is a valuable asset and one way links are the probably your most valued asset when it comes to your site then it's a no-brainier that you should have 30 Minute Backlinks in your arsenal of tools for building site authority.
There are literally 1000's of people offering advice on how to generate traffic. A lot of the advice is down right bogus and in some cases so old school that they just don't work at generating quality traffic anymore.
It's true that web 2.0 services are a fantastic way to build your reputation and if used right the traffic is unreal. Probably the #1 reason most people use social sites is to build back links to their sites but in many cases these "web 2.0" links don't stick. Sure, you can see some results but for the most part people don't see the results they expected.
There may be many reason that the results are less than expected. It could be due to the fact that they are lead astray buy out-dated information. Also most don't continually participating within the social spaces.
On the other hand many may not have the time or will to participate in the thousands of web 2.0 properties out there.
What is 30 Minute Backlinks?
I've seen the 30 Minute BackLink program for over a year now and really never took any action to see exactly what it was she had to offer. Well, I shouldn't have waited!
The brain child of Michelle McPhearson, 30 Minutes Backlinks is a time tested technique of getting one way links to your site. In my opinion the steps and resources she reveals are very sound and work. On the last day of 2008 decided to plunk down my $97 for access to 30 Minute Backlinks. I'm glad I did!
Within 3 days I brand new site I launched had 19 incoming links and from those links 5 of them are coming from pages that have a PR5+. This is very impressive! At the rate of links coming in from using Michelle's advice we expect to see over 100 one way links within the next 60 days.
There is no searching for blogs to comment on or bookmarking or social networking sites involved.
From her sites -
If you want your site to rank high in the search engines, you need as many links from as many different sites as possible!
- There isn't reciprocal linking, so the search engines won't discount the links.
-You don't have to come up with silly article topics or spend tons of money hiring someone to write content for you and the submissions won't be penalized for duplicate content.
-Requires no technical background - each aspect is explained and displayed in step-by-step format.
-Takes about 30 minutes to build and submit your software - and each submission creates hundreds of potential links for your site.
-There's no "gaming the algorithm" or shady tricks; all techniques are above board and white hat.
-All the resources are free or have a free trial.
Keeping in mind that your time is a valuable asset and one way links are the probably your most valued asset when it comes to your site then it's a no-brainier that you should have 30 Minute Backlinks in your arsenal of tools for building site authority.
Video Networking Sites
When Words Just Don't Say It
No marketing campaign can be complete without video. I've compiled a short list of video and photo hosting sites below to get you started.
- Blip.tv
- Blip.tv is a video sharing service with a serious focus on video blogging and podcasting. With blip.tv you can easily upload video and share it with the world.
- DailyMotion.com
- Dailymotion is about finding new ways to see, share and engage your world through the power of online video. You can find - or upload - videos about your interests and hobbies, eyewitness accounts of recent news and distant places, and everything else from the strange to the spectacular.
- LiveVideo.com
- The web's ultimate social networking and video hosting site!
- MotionBox.com
- Motionbox makes it easy to upload, organize, enhance, and share your personal videos with family, friends & groups.
- PhotoBucket.com
- Photobucket is the most popular site on the Internet for uploading, sharing, linking and finding photos, videos, and graphics.
- Stickam.com
- Whether you are famous for 15 or 15,000, Stickam is where you will find your friends and your fans, LIVE!
- Video.google.com
- Search and watch millions of videos indexed from all over the web. Upload and share videos with the world.
- Video.yahoo.com
- Be inspired! Create your own content and connect with other video creators. Upload your creations and get featured on Yahoo! Video.
- YouTube.com
- Share your videos with friends, family, and the world
Now, get prepared for the...
Ultimate Web 2.0 Training
<< WARNING >>
If you DONT want to make money online please don't read any further
...but if you DO want to make money online, take it from me (I'm a member of both) that it's 100% pure golden content.
Knowledge Is Power!!
The Thirty Day Challenge
Learn How To Make Your First $10 Online
First up...
Yet another year comes and right on cue another Thirty Day Challenge. Whats that you say, 30DC? You see every year, Ed Dale runs an amazing online course called The Thirty Day Challenge. This is no ordinary online course with a bunch of fluff and frills. This is serious content! By serious I mean this is the only training you will every find online that gives you so much for so little. In fact, the entire course is FREE! yep, you hear me right, FREE.
WHAT IS THE THIRTY DAY CHALLENGE?
The Thirty Day Challenge is about making your first $10 online (why stop there?). For a full 30 days they will be showing you exactly how to start your own Internet business and generate your first income online without spending a dime.
Right from the horse's (Ed) mouth - That's right, this is going to cost zip, diddly, nothing, nada, ziltch. The entire training program is free, and you won't have to spend a thing to get your business started and begin making money. No credit card required.
You can participate in the Thirty Day Challenge at anytime. The information is always available.
ยป Sign up now - it will cost you nothing, and it could be just what you need. One thing is for sure. You will come away with knowledge that other people pay thousands of dollars for and will not learn until next year!
Get an Immediate Edge now!
Learn what everyone else will be teaching in 2010
Second Step
Once you have the Thirty Day Challenge under your belt and you are you looking for the key to take your Internet Marketing (and the money you make from it) to the next level, without the horror of learning strategies that may as well be in Swahili?
The Immediate Edge is all about cutting-edge techniques and strategies. Yes, they're advanced, but they're explained in a way that is super simple to implement, with videos showing you exactly what to do, step by step.
Learn What Everyone Will Teach Next Year...
Let me run through a list of Internet Marketing go-to strategies for you:
* Social Bookmarking and Web 2.0 for Google Ranking
* GTrends
* Facebook Marketing
* Buying Web Sites for Traffic and PR
* LightSqueeze Pages
* Giving away stuff of Massive Value
And much, much, much more...
Warning...If you have never done anything online and you're just starting out, DON'T SIGN UP - The Immediate Edge is not for you. Go take the Thirty Day Challenge. You'll have no risk, it won't cost you a cent and it's a proven system that has gotten thousands of people started on the path to replacing their day job with a real live Internet Business.
Click here and learn what the others already know
Now let us continue Networking
Popular Social Networking Resource
Social Networking On Squidoo
In a nutshell, Web 2.0 is centered around socialization on the 'net, but as you probably already know, the biggest social giant site to date MySpace, bans the practice of marketing, leaving entrepreneurs scrambling to play hide and seek with their customers without the risk of getting banned.
Sick of Toying Around on MySpace Socializing with a Bunch of Teenagers While Trying to Hide the Real Reason You're There?
This hard-hitting, no fluff or filler guide to Social Networking On Squidoo
And finally stay Informed
In a nutshell, Web 2.0 is centered around socialization on the 'net, but as you probably already know, the biggest social giant site to date MySpace, bans the practice of marketing, leaving entrepreneurs scrambling to play hide and seek with their customers without the risk of getting banned.Sick of Toying Around on MySpace Socializing with a Bunch of Teenagers While Trying to Hide the Real Reason You're There?
This hard-hitting, no fluff or filler guide to Social Networking On Squidoo
And finally stay Informed
Avoiding Goolge's Social Media Slap - 2009 Edition
Survive being roughed up by the big G
Early in 2009 Google had all but completed it's algorithm update to further refine the search results they are delivery. It appears there are several changes in what is being displayed now for many competitive keyword phrases . Things like Google News, Google Blog Search, Google Base (formally Froogle) and Universal Search are playing a much larger roll when delivery the search results Google thinks the user wants.
The current Google update appears to also be paying more attention to the incoming links to a web site. If the url only has incoming links only from web .20 bookmarking and social media sites and no other places like blogs then you can may see a shift in your rankings.
It has never been advised to only use web 2.0 properties for you only source of linking. These services do indeed give you the ability to control your incoming anchor text but they should not be the only places you use to build back- links. Google is way to smart and will figure out that it looks like one, or up to a few, person(s) is building methodical linking networks rather that the linking seem more organic. Naturally organic will win out ever time.
One way to help you combat the social media slap of 2009 is to look at Google's results and get your site into those results.
How Can I Do This?
Google Blog Search - setup a blog, write to it occasionally, ping Google's blog service.
Google News - Write press release. (free service wont get you there though)
Google Base - if you have a product you can add it to their database.
Bottom line: spread yourself evenly across the net and you'll be fine.
The current Google update appears to also be paying more attention to the incoming links to a web site. If the url only has incoming links only from web .20 bookmarking and social media sites and no other places like blogs then you can may see a shift in your rankings.
It has never been advised to only use web 2.0 properties for you only source of linking. These services do indeed give you the ability to control your incoming anchor text but they should not be the only places you use to build back- links. Google is way to smart and will figure out that it looks like one, or up to a few, person(s) is building methodical linking networks rather that the linking seem more organic. Naturally organic will win out ever time.
One way to help you combat the social media slap of 2009 is to look at Google's results and get your site into those results.
How Can I Do This?
Google Blog Search - setup a blog, write to it occasionally, ping Google's blog service.
Google News - Write press release. (free service wont get you there though)
Google Base - if you have a product you can add it to their database.
Bottom line: spread yourself evenly across the net and you'll be fine.
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- Light-in-me Light-in-me Sep 4, 2009 @ 11:55 am
- Very interesting, I will have to look into some of this !
Thank's for sharing.
Robin
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- marketing960 marketing960 Jul 30, 2009 @ 5:18 am
- Nice lens you have here. It's very informative.
I want to invite you visit my about Web Marketing.
Thanks for the information.
Daniel Hansen
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- johnrapp johnrapp Apr 27, 2009 @ 2:22 am
- Sweet lens!
You obviously know what you're doing, please come by and tell me what you think of my new lens:
Affiliate Internet Marketing University.
I just put up a comment box, so swing by and say hello!
Your best friend,
John Rapp
Personal Internet Marketing Coaching & Support
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- LindaJM LindaJM Apr 10, 2009 @ 12:00 am
- I like your lens and am giving it an Angel Blessing today. 5*****
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- Timgr Timgr Apr 2, 2009 @ 1:47 pm
- I enjoyed Viewing your Lens
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