Web2.0 News

Web 2.0, from a website owner's perspective, is important because of the focus on user submitted and user controlled content that many Web 2.0 services and sites (but not all) allow.

Generally speaking, if people can submit links to content, submit
content, make comments and vote good/bad content up/down thus affecting the amount of traffic that content can generate, it's Web 2.0.

Voting, commenting, and actions the visitors take that control what
shows up in the most prominent places on any given site is Web 2.0.

As a marketer, being aware of the best places to show up and how
they work will bring you traffic. More traffic than you ever got without social marketing in many cases.

Being linked to by a lot of authority sites in their own right, your site climbs the rankings in the engines as well. It gets spidered more often and more deeply than if you were, say, focusing your efforts on article syndication alone. 

To learn more, download your copy of recently updated The Authority Black Book today.