HOW TO USE COLOUR TO OPTIMISE YOUR WEB PAGE DESIGN

The Internet represents the greatest economic change in society since the Industrial Revolution. If you are doing business today and are not doing business on-line you are missing out on enormous opportunities.

So does this mean that we should all go out and throw a website together in order to get on the Net? No - well at least not without some serious thought and planning. Now there are thousands of Web Designers out there and hundreds of Web Design software programs available but how do we know what is going to work for us? Is it luck or is there anything we can do to increase the success of our website?

The answer is YES! One of the best things you can do is make sure your site is the right colour for the products you are selling or promoting. It is a well known fact that colours can affect our moods and our emotional state and that we will gravitate towards certain colours depending on our mood or the time of year. To gain more insight into the use of colours and their meanings try reading
The Beginner's Guide to Colour Psychology (Beginners Guide to)

So here are some reasons why you should chose particular colours for your website.

BLACK: Is a colour which represents elegance, boldness, power and authority but on the downside can also represent evil and death. It is the worse colour to use as a background so should be used sparingly or for text.

WHITE: Is a colour which represents purity, truthfulness, cleanliness and devotion. There are no negative emotions attached to the colour white. It is an excellent colour for framing your pages as it draws the eye in.

RED: Is a colour which represents strength, excitement, passion, speed and also danger. Emotionally it is a very intense colour and has the ability to immediately increase heart rate. It is a magnetic colour and can be used to entice people back to your website. It is a great colour to use for headlines. It is also a colour associated with hunger or food hence the reason why many fast food outlets use red in their signage.

BLUE:Is the second most popular colour in the world and is synonymous with boys or males. It represents security, reliability, faithfulness and creates trust. It is an ideal colour to use for anything to do with Finance which is why it is often used on areas of websites where personal information or credit card details are obtained.

GREEN: Is a colour which is often seen as a cooling and calming colour. It represents abundance, health, fertility, freedom, growth but also jealousy. It can imply wealth but is not itself a wealthy colour. It is not a suitable colour for high conversion rates but can be used in combination with red in 'call to actions'. It is an excellent colour to use on Health and Wellness sites.

BROWN: Represents effectiveness, politeness, helpfulness and richness but is not a colour that shows up well on websites so should not be used.

GREY: Is a colour which represents authority and earnestness. It is traditional and conservative. It is a great secondary colour but use sparingly. It is a hard colour to get to show up properly on-line.

PINK: Is the traditional colour for females and is the best colour for selling products to females. It represents softness, sweetness, femininity, well-being and innocence.

PURPLE: Is a colour which represents wealth, passion, royalty, dignity, luxury and authority. It works very well for money and education products or high-end products. It is also a favourite colour of children.

ORANGE: Is a colour with many connotations. It represents hospitality, playfulness, strength, endurance, pleasure, warmth and vibrancy. It is an emotionally strong colour and is great for websites for sport or health.

YELLOW: Represents sunshine, warmth and cheer but as we all know it is also the colour of jealousy. Visually, it is a very overpowering colour so use it sparingly to avoid tiring your visitor out. It is an excellent colour for highlighting or around a call to action. It is also ideal for using in conjunction with children's products.

GOLD: Is another colour which represents wealth, prestige and luxury. It is seen as an expensive colour so is ideal for use in money or finance or in the gift market.

For more fantastic ideas for your Web Page Design
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