Who Needs To Design A Good Website?
This Lens mainly focuses on website design for business, but much of this can be adapted for blogs, social networks, and anything online that allows you to redesign and personalize your content.
Why Is A Good Design Important?
They say, "Don't judge a book by it's cover." But...
Imagine if you were in charge of an actual physical store. Would you allow your salespeople to be dressed in shabby or casual clothes when they are dealing with your customers? By having your staff dress professionally, you are telling your customers that you do care about quality. This works simply because first impressions do matter.
Your website works the same way. If your website is shabby or looks stock, with no personalization, you're telling your visitors that you are not professional and you do not care for quality.
On the other hand, if you have a personalized, well designed looking website layout, you are letting your visitors know that you care about professionalism. You are organized, focused and you really mean business.
All of the extras you work on for your website become like all of the extras you would use in a real life store. Displays, brochures, business cards, its all there. The better it looks, the better your visitors will feel about doing business with you.
Basic Things To Keep In Mind
A good hosting company will have tools and templates for you to start out with, but as you learn more and take control of your own design, keep these things in mind.
Be sure you have clear directions for the navigation of your site. The navigation menu should be uncluttered and easy to read in order for your visitors to know how to navigate around your website without confusion.
Keep the number of images on your website at a minimum to start with since they can make your site take too long to load. If you think any images are essential for your site, make sure you optimize them using an image editing program so that they have a minimum file size. For a more information on resizing images for websites, see Optimizing Images for the Web.
Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks won't be too large. This is important because blocks of text that are too big will discourage visitors from reading all your content.
Make certain that your website pages comply to the web standards at www.w3.org and be sure they're cross-browser compatible. If your website looks great in Internet Explorer but is hard to read in Firefox or Opera, you'll lose out on many prospective customers.
Experiment on test pages closed to the public and try to use as many different browser and operating system combinations as possible to review your pages before publishing them.
Avoid using scripting languages on your site unless it's absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Scripts arn't always supported across all browsers, so some visitors might miss important information because of that.
Use Cascading Style Sheets (CSS) to style your page content because they save a lot of of work by styling all elements on your website at the same time.
To learn more about (CSS) and web building, W3 Schools is a great place to start.
Generating Revenue With Good Planning
The crucial point of planning your site is optimizing it for revenue if you would like to gain any income from it. Divide your site into major blocks, arranged by themes, then start making new pages and subsections in those blocks. For example, you may have an "accommodations" section, an "entertainment" section, and a "food" section for a tourism site. Then you'll be able to write and publish relevant articles in the respective sections to attract a stream of traffic that comes searching for additional information.
When you have a broader, better defined scope of themes for your website, it'll be easier to sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google's AdSense. The advertisement blocks on your pages need to be relevant to the content, so themed pages fit that criteria perfectly.
Optimize Your Site For Adwords
What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site.
This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.
AdWords For Dummies (For Dummies (Computer/Tech))
Amazon Price: (as of 11/25/2009)![]()
List Price: $24.99
- Activate and manage an AdWords account
- Determine your market's profitability
- Write and test your ads
- Measure ad results
- Choose the perfect keywords
- Keep your customers happy
Mistakes To Avoid When Using Web Templates
The first obvious mistake you should avoid is using a template that's very popular. If many people use the same template, your website won't appear the least bit unique and your credibility as a solid, different site will be damaged. In other words, you'll appear generic just like your next door neighbors.
To whole point of utilizing a template is to save time and effort. Just change the title and add your own content then you're finished. The greatest mistake you can make is to customize the template beyond recolonization. While that can be good in the sense that you're creating a unique graphic, you're defying the very purpose of using a web template -- saving time and effort.
On the other hand, if a template you use is appropriate but a few alterations must be made to fit your site's theme, then you'll have to take some time to make the modifications. For instance, if you find a very attractive template that suits your hobby site except the original designer had used images of coins in the header. You could find images of plants and garden tools to substitute for the coins to fit a gardening themed site. However, do only the most necessary changes and don't redesign the whole template.
In some cases, people simply make the wrong choice of a template. This is a very subjective issue, but you have to be careful in deciding on a template to suit your style and your audience. Don't just pick out a template simply because it is pretty, choose it because it serves your purpose.
Check it out! Get over 400 Joomla! templates in the Complete Joomla Tutorial Package!
12 Killer Adsense-Ready Themes For WordPress Optimized For High Click Through Rate. Includes Everything You Need To Start Making Money Online With Google Adsense Today. Click Here!
Search Engine Friendly Pages
Learn SEO (Search Engine Optimization)
There's no point building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet are search engines like Google, Yahoo!, Windows Live and so on. By designing a search engine friendly site, you'll easily rank in search results and attract more visitors.Major search engines use programs called crawlers or robots to index websites to list in their search returns. They follow links to a page, read the content of the page and record it in their own database, pulling up the listings to match users' inquiries.
If you would like to have your site easily indexed, you should avoid using frames on your website. Frames will confuse search engine robots, they may abandon your site. Frames also make it hard for users to bookmark specific pages on your site.
Don't present important information in Flash movies or in images. Search engine robots can only read text on your pages so if you have important words in Flash movies and images instead of in text form, you won't rank for those words.
Use meta tags accordingly on each and every page of your site so search engine robots know right away what each page is about and whether or not to index it. The proper use of meta tags, makes the search engine robots' job easier so they'll crawl and index your site more frequently.
(Image by svilen001 from Stock.XCHNG the leading FREE stock photo site!)
Afraid Of Search Engines?
Why do some sites pop to the top when you search?
How do you make yours one of them?
You create sites that make search engines happy - that's what search engine optimization is all about.
Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
Amazon Price: $18.89 (as of 11/25/2009)![]()
List Price: $29.99
This handy guide shows you how to get more visitors by getting more visibility for your Web site.
Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars.
You'll discover how to:
- Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don't like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
With this book at your side, you'll never need to fear search engines again!
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Improve Your Site And Keep Visitors Returning For More
It's all about the Content
It doesn't matter how great your design is, if it is hard to get to the content of your site then your site isn't very useful. Here are a few tips to improve your website and make it a place where people will return, and tell others about it.Make it easy for visitors to get to the content they're looking for on your site. If you have thousands of articles on your site and someone wants to find a single article from that pile, you need to provide a practical way to enable visitors to do that without trouble. Whether it's an SQL-driven database, search engine, glossary or index of articles that you have, giving your visitors such a feature will ensure they can use your site with ease.
See to it that your site loads fast if you'd prefer not to lose visitors. Most visitors will leave a website if it doesn't appear to be completely loaded almost instantly, so be sure the best of your website is presented to your visitors asap to hold their attention.
Test each and every link on your site before it goes online, and try to make it a point to periodically go back and test them after you've published. There's nothing that'll be more effective in tarnishing your professional image than broken links, so be really careful about that.
Many successful websites depend on returning visitors to account for a bulk of their traffic. Returning visitors are easier to convert into paying customers since the more they frequent a site, the more trust they'll have in that site.
Seriously consider having a forum. When you start a forum, you are providing your visitors a place to voice their opinions and interact with their peers -- other visitors of your site. As conversations develop, a sense of community will take hold and your visitors will return to your site often. Users will be helping you to maintain active content. Beware of the time it'll take to manage a forum. You'll want to keep up with the new posts, delete any spam or anything you may be held liable for hosting. As time goes on, you make be able to recruit top users in your forums to help moderate new posts.
Keep an online journal, more commonly called a blog, on your site and keep it updated with the latest news about yourself. People are naturally curious and will keep coming back if you frequently post interesting things. You'll also expand your credibility because your helping them to them to connect to the real live person behind the site.
Polls or surveys are another form of interaction that you should definitely consider adding to your site. They provide a quick, fun way for visitors to voice their opinions and to get involved with site. Be sure to have polls or surveys that are strongly relevant to the target audience of your site to keep them interested in finding out about the results.
Update your site frequently with fresh content. You want your visitors to find something new as often as possible on your site. This is the best way to attract returning visitors, but it is also the least followed because of the laziness of webmasters. It's alright to maintain an archive of your best articles, especially of they continue to be popular, or are back linked by other sites, but keep adding fresh content to your site.
Whether you are looking to write better articles or ebooks, there are 7 Secrets To Effective Writing which top writers use to make their work become hot products on the internet. They are simple, and easy to learn, once you know what they are you'll be able to put them for work for you.
(Image by ilco from Stock.XCHNG the leading FREE stock photo site!)
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Improve Your Writing Skills
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web.
Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself.
Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Amazon Price: (as of 11/25/2009)![]()
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- Write sizzling and irresistible Web copy, e-mails, and marketing communications
- Quickly turn lackluster sites into "perpetual money machines"
- Use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy
- Avoid the top three blunders that can wipe out your sales
- Convert up to 50% of online prospects into paying customers
- More!
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Comments? Want to add anything?
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- music_rockstars music_rockstars Nov 19, 2009 @ 12:18 am
- Fantastic! Really impressive!
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- aj2008 aj2008 Nov 5, 2009 @ 6:19 am
- Great tips and info on here. Very useful resource for anyone wants to learn how to optimize their website. SquidAngel Blessings for you.
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Reply
- cathderhea cathderhea Nov 2, 2009 @ 12:21 pm
- Excellent! I just rated 5 stars for your lens! keep up the good work! :)
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- Sojourn Sojourn May 17, 2009 @ 6:11 pm
- Dan, there's so much info in this lens! What a great, thorough overview. Nicely written!
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- Treasures-By-Brenda Treasures-By-Brenda Feb 9, 2009 @ 8:50 am
- Funny, I just read another lens about color and how we react to it. The principles of that lens would certainly apply when you are building a website! Great job here.
Brenda
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