Website Conversion Tactics

1. Make your headline RED. Red headlines tend to convert better.
2. Keep your logo small if you operate in a niche.
3. Increase your credibility by using facts and quotes.
4. Write quality copy. Keep people's attention by making it interesting.
5. Personalize your ad copy when catering to the general public. Whenever possible, use your customers' names.
6. Only use hyperlinks relevant to completing a sale.
7. Eliminate unnecessary content on your website.
8. Keep paragraphs short and sweet and focus on the benefits.
9. Keep testimonials off of your landing pages.
10. people are creatures of habit - keep your hyperlinks blue!

1. Write your ad copy like you're talking directly
to your visitors. Use the words "you", "your", and
"you're" a lot in your ad copy.

2. Visit business discussion boards regularly. You could discover helpful advice, online resources and give your own two cents worth.

3. Gain free advertising by listing your business info in your chat room profile. Most chat rooms allow this, but check their rules to be sure.

4. Let people know about your affiliate program.
Submit it to numerous affiliate program directories,
announce it in your e-zine, put it in your sig file, etc.

5. Tell your visitors exactly what you want them to
do at your web site. You may want them to order
products, subscribe to your ezine, etc.

6. Focus your site on your visitor's desires, not on
yourself. They want to know what's in it for them,
not that you won an award for your business.

7. Try not to get caught up in loading your site with technological gizmos and gadgets. Concentrate on your words, they will do the actual selling.

8. Create your own ad copy; don't copy the basic
run of the mill ad copy. Don't be afraid of trying
something different to increase your sales.

9. Stay fresh and change you ads regularly. Your prospects can get bored seeing the same ad all the time. They usually see the ad 7 times before they actually buy.

10. Keep negative word of mouth marketing to a minimum. You'll always have customers that are dissatisfied. Try to please them as much as possible.

The following are 10 email subject lines that have gotten outstanding results in marketing campaigns for a broad spectrum of goods, products, and services. If they work for "Brand X," think how well they`re work for "Brand YOU."

1. Who really wants to be a(n) X ?

2. What do YOU want for Christmas?

3. You`ve got to see this ...

4. Doctors spill the beans ...

5. I goofed ...

6. Special Pre-release Announcement

7. You`re going to love this one

8. Here`s the answer you`ve been looking for

9. 3 minutes to greater X, X, and X

10. DISCOVERED! The secret to X

The Director of Online Marketing at Omniture, Mikel Chertudi, did extensive testing to determine what online lead generation tactics produced the best results. Here are a couple of highlights from those results about landing pages.

1. This is Major: Don't use landing pages that look like a typical page on your website!

2. Respondants are twice as likely to convert on a page that looks like it's 100% landing page and isolated from other pages. They want the landing page to be consistent with the banner or ad creative that took them there.

3. Fewer columns work better.

4. Images of the offer improve results over generic images.

5. Phone numbers, email addresses and "extraneous" links reduce results.

6. Longer, more detailed copy works better.

7. Keep the registration form short. Extra questions won't reduce results as long as they are not required.

Landing Page Bottom line: Use short copy on your ads, relevant images everywhere, provide consistent design from click to form to thank-you, and make the registration form short and the landing page copy long.

Are you twiddling your thumbs and wondering what you might do today to bring more visitors to your website? If so, then twiddle no more!

Here's the challenge: over the next ten days, carry out ONE of the following strategies EACH (working) day. Just one a day over ten days. It doesn't matter which order you do them in, just do them. I guarantee you, it will give your website a terrific boost.

(1) Go to Google.com and run a few searches for keywords related to your business. Find those websites that target the same market as you, but that don't directly compete with you. Contact them and propose a joint venture. You could, for example, exchange advertising with them, offer them a free ebook that they can give to their visitors or invite them to promote your product in exchange for a commission on sales.

(2) Visit forums related to your product/service and get involved in discussions there. Aim to answer people's questions in a competent manner so as to establish yourself as someone 'in the know'. Don't blatantly plug your website or product. Instead, place a signature at the end of your message with a link to your website. Be sure to check the forum rules (and look at other people's messages) to avoid getting into trouble with other users.

(3) Find at least 10 websites to exchange links with. REAL links on proper content-filled pages are best, but even links in links pages can be okay (not FFAs, just proper permanent links pages). Again, find websites targeting the same market and suggest an exchange of links. Try signing up with services like LinkPartners: http://www.linkpartners.com.

(4) Create a free ebook that is useful to your target market and start giving it away.

(5) Write an article of interest to your target market and get it published across the web. Place a short bio at the bottom of the article.

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