Why Need A Website??
Website is virtual market place for your business or product or services. You can target big amount of visitors to your website. Compare to other website is cheaper way to get business if the marketing and promotion of website is done in proper way.
Benefits of Having a Web Site- Business will reach thousands of potential customers through out the world
- With online presence your business image can improve
- Cost-saving to your business expenditure.
- Unlimited geographic market
- Without any manpower your business will run for 24/7/365 Hours
- Reduced Information Distribution Costs
- Two-Way Communicative Marketing
- Improve customer service
How to start with Website?
Tips on Website Designing
There are millions of websites on the internet but very few of that actually pull their weight and get results. For Effective website design it takes many different skill sets to pull together a killer website. If it was, every business that put up a website would realize enormous success. Read all do and don't for website.
1. Objective of website creation - What is your service or product? Why you want to have a website? Why you need your website to ranked 1st in search engine? How website benefits your business?
2. Avoid
* Splash pages - Splash pages are the first pages you see when you arrive at a website sometime it's advertise. Normally they are designed nicely and attractive. But it has no real purpose. So don't you splash pages otherwise your visitor click close or back button.
* Banner advertisements - Don't use excessive banner advertisements try to link it from content.
* Flash and frames - Don't make whole website with flash and frames you can used it in small part of your webpage.
3. Navigation - Site navigation is most important part of your website. According to one serve visitor can reach any corner of your website within 3 clicks only. If your visitors don't know how to navigate, they will leave your site.
4. Call to action. Once you are clear on your website's objective, make it real clear to your
5. visitor what action you want them to take. Clearly spell it out. Trust me, leave no room for interpretation.
6. Website should have a way to capture visitor's contact information. You can achieve this by giving free newsletter, any PDF, white paper or e-book.
Give reason to visitor to come back to your website, for this give great content and lots of information and keep updating your website by content and design. Animation and flash designing is eye catchy but they give only one time visitor. If you have good content and you keep updating your visitor keep coming.
7. Website has an "it's all about me" approach. Keep the copy informal in tone and focus clearly on what's in it for your guest Make them feel that it's all about them - make them feel special.
8. Brand your website. - Website is incoherent with your "Brand". Your website does not have to be the best looking site out there. It is far more critical to be consistent
9. Poor or inconsistent navigation. Don't make people think. Make it real easy for visitors to find what they are looking for. According to one survey website visitor can reach any part of your website within 3 clicks only.
10. Remove Dead links & broken links
11. Visitor hate slow website. I know, it's hard to believe but not everyone is using high speed broadband Internet connections yet. A little compassion here goes a long way.
Learn More - Website Design
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SEO
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
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- Ladydove62 Ladydove62 Jul 24, 2009 @ 8:39 am
- Nice lens and really good information on building. 5*
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