Website Business Optimization Services

Frequently Asked Questions And Answers in Web Conversion

1. What is web conversion optimization?
   It is the process of refining elements and pages on your website to improve the performance of your website. This process includes changing elements like colors, images, and the text content. To get the most bang for the buck, you should start with a good base, or have your page done with all of the elements on there that you wish
2. Why is conversion optimization so important to web marketing success?
   Your website is a central part of your business. With so much emphasis on the Internet today, it should be the central hub of your marketing efforts. This is one way for online business owners can increase website revenue without increasing costs because it is easier to increase conversion than increase traffic.
3. How does conversion optimization relate to SEO?
   Since SEO is a buzz word, it doesn't fully explain conversion optimization. SEO and conversion optimization usually work hand in hand, so therefore you need both, and either one should not be done in a vacuum. It requires understanding the target market. Who are you really targeting?
4. Where should conversion optimization fit into a marketing plan?
   It fits in through your communication to your visitors/customers. Really understand who are your customers. What are their fears? What would be keeping them from giving you their information. Is your site not professional enough? Your traffic sources may have different types of people. Set up a framework within your marketing plan - identify groups and address each of the groups.
5. What can website owners do to begin improving their website's conversion rates?
   Analytics, Look at bounce rates. If you have bounce rates over 70% you should be doing something on that page. 0-40% is a good rate. What pages are they leaving? Are they getting the information they want when they want it? Like to look at pictures. Images help, but they need to relate to the selling process. Irregular shaped images work very well. Banner ads are good for brand recognition, but not clickthru. Make headlines and bullets good and attract the attention of visitors. Bullets should be short, sweet and to the point.
6. On which web pages does conversion optimization have the greatest effect?
   Use specific landing pages for pay per click ads (optimum is 1 landing page per keyword). Which of the landing pages are losing visitors? Which landing pages are underperforming. Are you selling all the way thorough the selling process?
7. Which web page elements have the greatest effect on conversion rates?
   Images, headlines and bullets. Testimonials and trust symbols. Make sure to match all of the elements.
8. Is statistical testing necessary for successful conversion optimization?
   Statistical testing is required to be able to make changes to the site quickly and effectively. Different background colors, visitors by using tools. Can do this by creating multiple pages to address different visitors.