Website Traffic construes several different things. Website Traffic could mean the number of hits the site has, the number of page views, the number of sessions or the number of unique visitors. All these are indicators of Website Traffic. In the context of increasing website traffic, the aim of some websites could be to increase the number of page views while some other websites may want an increase of website traffic with an increase in the number of unique and return visitors.

Owing to the large number of indicators of web site traffic, there is some confusion about what exactly construes site traffic. Often the number of hits on a website is taken as an indicator of traffic by the webmasters, but the truth is that the number of hits is not a correct indicator of site traffic.

SEO is the first most important step of increasing site traffic. SEO involves the development of unique and appropriate keywords phrases best describing your business. The keyword phrases could consist of two to three words. In the process of SEO for increasing web site traffic, it is best to avoid individual keywords as they are too competitive. The second and most important factor to consider is the placement and frequency of the key word phrases on the page of your website. They are critical to increasing your website traffic. It is essential while optimizing your pages that the keyword phrases appear in the page title and higher up in the text. Also, the keyword phrases should be located in the Meta description, Meta keywords. Alt tags, the headers and all link addresses for optimum optimization.

An increase in site traffic is defiantly advantageous for business. Every unique and re-visit must be treated as essential prospect. Methods to increase website traffic require knowledge of Search Engine Optimization (SEO) and Search Engine Submission. SEO is the skillful placement of keywords and maintaining a specific density of those keywords within the website, link management can as well enhance positioning of your website in Search Engines and result in increase of web site traffic. Increasing the number of links to your website from associate or complementary websites increases your websites popularity.

In the case of Search Engine Submission, knowledge of the important search engines and the process of submission is required.

About the Author
Naveen Kapur is the CEO of Caba Innovatives, a New Delhi (India) based multimedia and SEO consulting firm and an education pioneer in Multimedia and Animation in India.