by 15 people |
Tweakers.
Tweakers make things better. They take a car or a book or a project and improve it without changing the original intent.
The web needs tweakers. Firms (or passionate individuals) who can take your website and, without overhauling the whole thing, make it better. Adjust the type or the pictures or the wording or the site map and make it sing. This is a site about tweakers.
If you're a tweaker, visit our group on tweakers and then build your own lens about you and your work!
What's a tweaker?
My original blog post (slightly edited)
If I want my car to go a bit faster, there's a garage in town that will tweak it for me.
If I want my stereo to sound a little better, there's a guy who will install cables and such and upgrade it.
There are more than a billion websites. Where are the tweakers?
Where are the talented individuals and small firms that want a closed-end engagement... not to completely redesign a site that's working, not to do any coding, but just to mess with the html and css a bit.
To take their learning from many clients and figure out that this works better than that.
To change the look and the feel but not the bones... plastic surgery for websites. Not a lot of meetings, not a lot of belief required. Instead, take the new one, take the old one, do a split test and see which one converts better.
If I want my stereo to sound a little better, there's a guy who will install cables and such and upgrade it.
There are more than a billion websites. Where are the tweakers?
Where are the talented individuals and small firms that want a closed-end engagement... not to completely redesign a site that's working, not to do any coding, but just to mess with the html and css a bit.
To take their learning from many clients and figure out that this works better than that.
To change the look and the feel but not the bones... plastic surgery for websites. Not a lot of meetings, not a lot of belief required. Instead, take the new one, take the old one, do a split test and see which one converts better.
A bunch of tweakers
to get you started
None are vetted, guaranteed or recommended. All of them are curious enough to be readers of my blog!
- SteelID
- Tweaker
- C. David Gammel, High Context Consulting » Services
- Tweaker
- Vox: Customer Experience, Retention, and Profitability Consulting
- Tweaker
- onesheet
- Tweaker... flat fee.
- Joe Thoron: writing and web consulting
- Tweaker
- Jason Reed Web Design | Smart, Innovative Web Design
- Tweaker
- vagueware.com Innovation in Software
- Tweaker
- SiteTuners
- Tweaker
- The Amplified Group :: Web Design, Print Design, & Branding
- Tweaker
- Qwerty - Helping Businesses Become Unforgettable
- Tweaker
- Signal 7; Your part time inhouse web designer
- Tweaker
- Page Zero | Google Advertising Consultants | Search Engine Marketing Agency
- Tweaker
- SourceKit Software - Web Development Company
- Tweaker
- Fortis Design - Brisbane Australia
- Tweaker
- Sort
- Tweaker
- E. Webscapes Blog Design and Development Studio
- Tweaker
- Keynote Systems -- The Internet Performance Authority
- Tweaker
Some more tweakers
The second half
- DMiNTERACTIVE web design & development, interactive consulting, online marketing
- Tweaker
- Website Evaluations, web site critiques and review service. By Eric Graham.
- Tweaker
- Trisha Cupra's Confidence Inspiring Designs
- Tweaker
- Project83 | Creative Web Development | Services
- Tweaker
- Brisbane Search Engine Optimisation | Elysian Systems
- Tweaker
- mujiri : illustrated thoughts
- Tweaker
- RedFlyStudios - Web Design Ireland
- Tweaker
- Website Design and Website Development :: InetSolution :: Detroit, Michigan
- Tweaker
- Decisive Flow
- Tweaker
- Have Laptop Will Travel
- Tweaker
- Odisse Group
- Tweaker
- WebApp Consulting » Services
- Tweaker
- Oryzo | web services for the real world
- Tweaker
- Human-Oriented Systems, a Denver, Colorado Software Development Team
- Tweaker
Some books for tweakers
Just a few
The Zen of CSS Design: Visual Enlightenment for the Web
Amazon Price: $29.69 (as of 01/01/2010) 
The Big Red Fez: How To Make Any Web Site Better
Amazon Price: $10.36 (as of 01/01/2010)
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Amazon Price: $26.40 (as of 01/01/2010)
Head First Design Patterns
Amazon Price: $29.67 (as of 01/01/2010)
Call to Action: Secret Formulas to Improve Online Results
Amazon Price: (as of 01/01/2010)
Want to add your site?
The best thing to do is build your own lens
But if you want to share a description of your firm or your services (about tweaking only, please), feel free!
submit
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Reply
- SimiusPuer SimiusPuer Mar 20, 2009 @ 8:49 am
- Great article Seth! Just got me thinking and into writing lenses too.
I run a small, friendly start-up business based in Ireland. My company offers audits and tweaking for: design and presentation; writing for the web; search engine optimisation; usability; accessibility; and general build quality.
Service is primarily aimed at companies in Ireland and the UK but I'm happy to work with anyone from around the globe.
http://www.simiusweb.ie/
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Reply
- Steve-SEO-UK Steve-SEO-UK Jan 25, 2009 @ 5:30 am
- Obviously I tweak sites for SEO purposes.
Suppose I better head on over to Tweakers.
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Reply
- sajego sajego Jan 31, 2008 @ 9:31 am
- This sounds like a good editing gig. I like it.
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Reply
- Alex Scott Alex Scott Oct 9, 2007 @ 10:30 am
- I tweak words to make the copy better. Flabby websites disgust me. I put them through a harsh regime to lose at least 50 per cent of their words and gain the muscles of clarity, accessibility and a website that is good to read.
www.brandpushers.com
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Reply
- Andrew Goodman Andrew Goodman Jan 27, 2007 @ 8:39 pm
- "Landing Page Juice"(TM) At Page Zero, we've just launched an affordable multivariate landing page testing package. We design the experiment. Come up with alternate creative elements; copy; usability. We let sophisticated multivariate math decide which of 500 page versions is best. Advantage: you.
- Load More
The Last Batch of Tweakers
Really.
- Turtle Beach Studio - usability and redesign
- Tweaker
- Health & Fitness Marketing | SEO & Web Site Design ::
- Tweaker for fitness centers
- Garden Center News, Newsletters, Websites
- Tweaker for garden centers
- Ubertor
- Tweaker for Real Estate
- EBS Virtual - Marketing, Communications, Internet
- Tweaker
- Conversion Rate Optimization from Future Now
- Tweaker
- Chicago Internet Marketing Consultant SEO Web Designer
- Tweaker
by sethgodin
Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing both customers and employees with respe... (more)
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