"WEN" by Chaz Dean.

I developed the concept of cleansing conditioning in 1993. I have been a hairstylist and colorist since 1985 and started developing products for other hair companies in 1986. After years of working as a stylist and colorist and witnessing the damaging results of shampoo on my clients' hair, I knew something had to change. Lathering, harsh detergents and sodium laurel/laureth sulfates found in most shampoos were not only damaging their hair, but also their health and the environment. Most would experience color fading/stripping, dull, lifeless, frizzy and dry hair, dry scalps, oily scalps, scalp disorders, and hair loss. That was "WEN®" I developed my concept in cleansing the hair without detergents or harsh chemicals. WEN® cleanses with astringent properties without lathering, while strengthening, adding sheen, luster, moisture and manageability to the hair. WEN® is invigorating and nourishing to both the hair and scalp. Color appears to be more vibrant and last longer. WEN® is formulated with the perfect balance for all hair types and due to its high moisture content, it also performs amazingly on ethnic hair. Give your hair the love it deserves with WEN® cleansing conditioners and styling products and instantly notice the impressive results. There has never been a single product that changes hair so dramatically.

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