Authoritative Links Guidelines | Search Engine Link Optimization | SEO | SEM

Recently, I found this article on 11 guidelines for getting authoritative links written by Eric Enge.  Here is the article's introduciton:

This post will offer 11 guidelines for getting authoritative links. Authoritative links bring value to your web promotion strategy that far exceeds their value on the surface. There is plenty of evidence that search engines will place more value on links from sites that they consider authoritative.  To read more, click here.

Here is an excerpt from a great article hosted by Smashing Magazine about page rank:

"Everybody is using it, but (almost) nobody really knows how it works. Google PageRank is probably one of the most important algorithms ever developed for the Web. With billions of existing pages and millions of pages generated every day, the search issue in the Web is more complex than you probably think it is. PageRank, only one of hundreds of factors used by Google to determine best search results, helps to keep our search clean and efficient. But how is it actually done? How does Google PageRank work, which factors do have an impact on it and which don't? And what do we really know about PageRank? In this article we put the facts straight...[more]"

An excerpt from a great read hosted by Search Engine Land on link popularity:

"How do you define "link popularity?" I talk daily with SEO/SEM firms, content creators, interactive agencies, marketing firms, ad agencies, PR firms, and with other consultants. It's amazing how varied people's beliefs are with regards to link popularity, but as different as they are, all share a common purpose. Search ranking. I rarely have a conversation related to link building or online publicity where the topic of search rank does not come up.

Some very astute people think link popularity is purely an external numbers game: get all the links you can. The more astute know that "trust" is where it's at. It's all about trust. But finding consensus on a definition of "algorithmic trust" is a complicated thing. The way one site earns trust will be different than how another site must earn trust. And a site that has already earned some degree of trust often sees the residue of that trust benefit new pages on their existing site...[more]"

Threadwatch compiles a great list of linking articles.

On this page, you'll find old articles that still have relevance, as well as new articles dealing with the current state of linking affairs. Be sure to read the comments, as many of the contributors add their own personal favorites. This article is a must read for its many resources. Take some time our of your day, sit back, and read!

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