What is Search Engine Optimization or SEO and why is it important ?
Search engine optimization (SEO) is as important as choosing the right print or electronic media to promote your product or service. Creating a web site without SEO is like buying radio ad time without consulting the the market information provided by the radio station. How do you know that your money is being well spent? How do you know whether you are reaching your target audience?
SEO is a critical part of web development. Without effective SEO the resources dedicated to web development may be wasted because that information is not reaching its intended audience.
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SEW Experts are weekly advice and opinion pieces by search marketing experts. Columnists cover a wide variety of topics including: organic search, paid search, analytics and ROI, linking, vertical search topics and more. Visit the SEW Experts section to read current and archived articles, and sign up to have your favorite topics delivered to your inbox as they publish.
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