What Exactly Is An Infopreneur?

When people ask me what I do, I say. "I'm an infopreneur?"

This always results in a quizzical look, followed by a hesitant, "And, what exactly is an infopreneur?"

I'll start off my explanation with a half-statement half-query, "You know what an entrepreneur is?"

This is often the first stumbling block to understanding what an infopreneur is. Most people don't have a clear definition of what an entrepreneur is. They have been inundated with images of risk-taking daredevils who tackle seemingly impossible ventures.

While entrepreneurs do take on more risks than the average 9 to 5 employee, they are not the consumate risk-takers portrayed by dramatic TV shows. They merely assume the risk involved with starting and running a business.

Entrepreneurs are the ones who step out of the box - away from the false security of a job - and make things happen. They are the ones building businesses. Benjamin Franklin was an entrepreneur, as was Walt Disney. Ben and Jerry are entrepreneurs.

So now, we have a definition for entrepreneur - "One who assumes the risks of starting and running a business venture."

Next, what is an infopreneur?