What Do Your Prospects Really Want?
You see, it's NOT about what you as the marketer wants, but rather what your prospect wants.
Remember, WIIFM?
"What's In It For Me"
Contrary to popular opinion, your prospect does NOT want to be SOLD.
I mean, if you are a rep in a network marketing company right now; at some point you were probably a prospect of your sponsor, right?
If you could go back in time; what would have been the ideal and best way that you could have been introduced or attracted to your current business?
So, ask yourself this question:
Are the marketing/prospecting methods you are currently using the best, most attractive, most professional and most effective way to bring people in to your business?
Are those methods based upon a 'scarcity mentality' OR are they based upon an 'Abundance Mentality'?
For example: Scarcity methods involve 'selling' the prospect on something and overcoming objections, and flashy presentations, and all kinds of incredible facts and figues designed to lure a person in, AS IF THEY ARE THE LAST PERSON ON EARTH AND YOU MUST SIGN THEM UP.
Contrast that with abundance mentality, which actually is a more passive, professional and comfortable way of truly ATTRACTING prospects to you who ARE ACTIVELY LOOKING for something, and letting them qualify themelves first before you even invest your valuable time with them. This embraces the concept that there are an endless amount of people out there who are actively looking for what you have, and there is no need to pull these silly sales pitches with people.
Which type of marketing/prospecting appeals to you the most?
Put yourself in the shoes of your prospect.
Would you rather be 'sold' on something with some sort of pitch, OR would you rather be able to find and get involved with something because you are actually actively looking for something and YOU make the moves to get involved on your own merit in your own time without someone breathing down your neck about it?
To learn what prospects truly want, you need to learn what they DON'T want first, and what methods of prospecting they HATE, before you can even think about talking to anyone about your business (FREE Report):
http://www.NetworkMarketingLies.com
Let me give you a FREE resource that will allow you to become educated on the problems that are killing our industry AND inside include a SOLUTION that will help you see from a professional marketers point of view as well as a prospects' point of view what true network MARKETING is really all about.
There is a reason the failure rate in network marketing is so high; do you want to know why?:
http://www.NetworkMarketingLies.com
Open your eyes to the real world of networking, and you will discover the truth AND be given a solid plan of action to get you going on the right path.
It's not all about just buying better prospect lists, home business leads, mlm leads, opportunity seeker leads, etc. It's about attracting the RIGHT type of epople in the right way and letting them get involved in their own right time. I'll show you how to do that effectively.
May the truth set you free!
Scott Rogers
Professional Consultant/Trainer/Leader/Marketer
http://www.NetworkMarketingEssentials.com
http://blog.whatprospectswant.com/
How To Achieve Success in Network Marketing - FREE Training
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- smotiska smotiska Jan 17, 2008 @ 11:25 pm
- You are truly a breath of fresh air in a sea of lies and endless sales pitches. Everything you're talking about with branding yourself and attracting the right kind of leads is dead on. This stuff works people. The in your face marketing is dead.
Sheree
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- Norbert_Sczepanski Norbert_Sczepanski Nov 6, 2007 @ 5:13 am
- hi,
i agree completly with you. its all about the you-oriented viewpoint and WIIFM = whats in it for me :-)
gr8 lens
visit mine to look what i have to offer for free = 17 lenses mad up to now ....
Norbert Sczepanski
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I am an Independent Network Marketing Consultant/Success Advisor who helps network marketers achieve true success in their chosen business.
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