Avoid the blacklist
If you have a legitimate email newsletter or alert system, no doubt you've found yourself on a blacklist here or there. Blocked from entire services, perhaps even AOL or gmail, just for sending the email you promised you would send. Here are some resources to fix the problem (or avoid it).
The best sites to find the information you need
Thanks to Mark Brownlow and Tom O'Leary for the great work!
Sender Score
Return Path runs the Sender Score platform5 points
EmailAdvisor by Lyris: Email Legibility and Deliverability Enhancement Tools
Learn about Lyris opt-in email software and email more...4 points
Email blacklists
Articles and resources on how they work and how to more...4 points
Email certification and accreditation services
Review of the certification and accreditation opti more...3 points
Email deliverability and reputation services
Review of services available to help identify and more...3 points
Email authentication for marketers
An overview of DomainKeys and Sender ID for people more...3 points
Email marketing reports
Great stuff, useful and free
Fetching RSS feed... please stand byEmail Marketing Reports
This site is a gold mine
- Email Marketing Reports home page
- Incredibly crisp and useful information
Messaging Times
Another blog worth reading.
Fetching RSS feed... please stand byBooks on email marketing
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Amazon Price: $18.00 (as of 11/26/2009) 
Advanced Email Marketing
Amazon Price: (as of 11/26/2009)
Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Amazon Price: $16.47 (as of 11/26/2009)
The Quiet Revolution in Email Marketing
Amazon Price: $25.95 (as of 11/26/2009)
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- Avare Avare May 1, 2009 @ 2:38 am
- Seth is everywhere! :)
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- José María Gil José María Gil Mar 11, 2009 @ 10:24 am
- Very Interesting Stuff. I add a very good source www.deliverability.com
www.pixelnewsapp.com
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- PerfMan PerfMan Apr 19, 2008 @ 7:40 pm
- The best practice for most organizations is to use a email service provider (ESP) as they are very proactive dealing with spam complaints and have personal relationships with all major ISPS. In fact, they usually are practically whitelisted by the ISP when they have proven themselves.
Sending anything more than just a couple email newsletters directly from your own networks is asking for problems unless you have the resources (time, money, and people power) to handle spam complaints immediately and work directly with all the major (and sometimes minor) ISPs.
Email service providers are so cheap these days rarely can you justify the investment of resources to do it yourself.
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- stemcells stemcells Apr 8, 2008 @ 9:12 am
- Excellent Information, Thank You so much for sharing this.
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- ChickMagnet101 ChickMagnet101 Aug 20, 2007 @ 1:36 pm
- Hey Seth, really like this lens about whitelisting your email marketing campaigns. Will use these resources for my own autoresponder. Thanks!
~Scott
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- Brent_S Brent_S Jul 31, 2007 @ 5:07 pm
- Very Helpful lens!
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- leb123z leb123z Jul 30, 2007 @ 12:32 pm
- Great resource here. Autoresponder series are very important for reaching your target audience, building relationships, and making sales. Get a free 365 day pre-loaded series of autoresponder messages here:
Plug-in Profit Site
Liane Bate
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- emailcash emailcash Jul 25, 2007 @ 10:04 pm
- Thanks for the link to Email Marketing Reports - lots of good information. Will return often!
Lewis
Email Marketing Strategies
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- Rajesh_Shakya Rajesh_Shakya Jul 23, 2007 @ 12:09 pm
- Thanks for the information. I am planning to send out email newsletters. I don't want to be blacklisted anywhere.
Rajesh Shakya
http://www.rajeshshakya.com
Helping technopreneurs to excel and lead their life!
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- George Appiah George Appiah Jul 20, 2007 @ 4:20 pm
- Thanks for this useful information. SiteSell's free "SpamCheck" service is also a great one in this category. http://spamcheck.sitesell.com/inside.html
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And other tools, as they arrive
- MailChimp Inbox Inspector
- MailChimp's Inbox Inspector helps you test your campaign in all the major email programs and spam filters in one easy click.
by sethgodin
Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing both customers and employees with respe... (more)
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