White List Email Marketing

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 19 people | Log in to rate

Ranked #1,767 in Business, #50,680 overall

Avoid the blacklist

If you have a legitimate email newsletter or alert system, no doubt you've found yourself on a blacklist here or there. Blocked from entire services, perhaps even AOL or gmail, just for sending the email you promised you would send. Here are some resources to fix the problem (or avoid it).

Email marketing reports 

Great stuff, useful and free

Loading Fetching RSS feed... please stand by

Email Marketing Reports 

This site is a gold mine

Email Marketing Reports home page
Incredibly crisp and useful information

Messaging Times 

Another blog worth reading.

Loading Fetching RSS feed... please stand by

Books on email marketing 

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Amazon Price: $18.00 (as of 11/09/2009) Buy Now

Advanced Email Marketing

Amazon Price: (as of 11/09/2009) Buy Now

The Quiet Revolution in Email Marketing

Amazon Price: $25.95 (as of 11/09/2009) Buy Now

New Guestbook 

Avare wrote...

Seth is everywhere! :)

ReplyPosted May 01, 2009

Lensmaster

José María Gil wrote

Very Interesting Stuff. I add a very good source www.deliverability.com

www.pixelnewsapp.com

Reply Posted March 11, 2009

PerfMan wrote...

The best practice for most organizations is to use a email service provider (ESP) as they are very proactive dealing with spam complaints and have personal relationships with all major ISPS. In fact, they usually are practically whitelisted by the ISP when they have proven themselves.

Sending anything more than just a couple email newsletters directly from your own networks is asking for problems unless you have the resources (time, money, and people power) to handle spam complaints immediately and work directly with all the major (and sometimes minor) ISPs.

Email service providers are so cheap these days rarely can you justify the investment of resources to do it yourself.

ReplyPosted April 19, 2008

stemcells wrote...

Excellent Information, Thank You so much for sharing this.

To Find out How To Get Instant Affiliate Commission into your Paypal/a please go here
and Click Affiliates at the Bottom
">

ReplyPosted April 08, 2008

ChickMagnet101 wrote...

Hey Seth, really like this lens about whitelisting your email marketing campaigns. Will use these resources for my own autoresponder. Thanks!
~Scott

ReplyPosted August 20, 2007

Brent_S wrote...

Very Helpful lens!

ReplyPosted July 31, 2007

view all 13 comments

And other tools, as they arrive 

MailChimp Inbox Inspector
MailChimp's Inbox Inspector helps you test your campaign in all the major email programs and spam filters in one easy click.

by sethgodin

Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing both customers and employees with respe... (more)

Explore related pages

Create a Lens!