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White List Email Marketing

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 13 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #1445 in Business, #27037 overall

Rated G. (Control what you see)

Avoid the blacklist

If you have a legitimate email newsletter or alert system, no doubt you've found yourself on a blacklist here or there. Blocked from entire services, perhaps even AOL or gmail, just for sending the email you promised you would send. Here are some resources to fix the problem (or avoid it).

The best sites to find the information you need 

Thanks to Mark Brownlow and Tom O'Leary for the great work!

Sender Score

Return Path runs the Sender Score platform0 points

Email certification and accreditation services

Review of the certification and accreditation opti more...0 points

Email deliverability and reputation services

Review of services available to help identify and more...0 points

EmailAdvisor by Lyris: Email Legibility and Deliverability Enhancement Tools

Learn about Lyris opt-in email software and email more...0 points

Email blacklists

Articles and resources on how they work and how to more...0 points

Email authentication for marketers

An overview of DomainKeys and Sender ID for people more...0 points

Email marketing reports 

Great stuff, useful and free

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Email Marketing Reports 

This site is a gold mine

Email Marketing Reports home page
Incredibly crisp and useful information

Messaging Times 

Another blog worth reading.

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Books on email marketing 

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Amazon Price: $16.50 (as of 10/12/2008)

Advanced Email Marketing

Amazon Price: (as of 10/12/2008)

The Quiet Revolution in Email Marketing

Amazon Price: $25.95 (as of 10/12/2008)

New Guestbook 

PerfMan

The best practice for most organizations is to use a email service provider (ESP) as they are very proactive dealing with spam complaints and have personal relationships with all major ISPS. In fact, they usually are practically whitelisted by the ISP when they have proven themselves.

Sending anything more than just a couple email newsletters directly from your own networks is asking for problems unless you have the resources (time, money, and people power) to handle spam complaints immediately and work directly with all the major (and sometimes minor) ISPs.

Email service providers are so cheap these days rarely can you justify the investment of resources to do it yourself.

Posted April 19, 2008

stemcells

Excellent Information, Thank You so much for sharing this.

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Posted April 08, 2008

ChickMagnet101

Hey Seth, really like this lens about whitelisting your email marketing campaigns. Will use these resources for my own autoresponder. Thanks!
~Scott

Posted August 20, 2007

Brent_S

Very Helpful lens!

Posted July 31, 2007

leb123z

Great resource here. Autoresponder series are very important for reaching your target audience, building relationships, and making sales. Get a free 365 day pre-loaded series of autoresponder messages here:
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Liane Bate

Posted July 30, 2007

emailcash

Thanks for the link to Email Marketing Reports - lots of good information. Will return often!

Lewis
Email Marketing Strategies

Posted July 25, 2007

 
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And other tools, as they arrive 

MailChimp Inbox Inspector
MailChimp's Inbox Inspector helps you test your campaign in all the major email programs and spam filters in one easy click.
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