Who is Rich Schefren

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 7 people | Log in to rate

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Meet Rich Schefren, President of Strategic Profits

Rich Schefren is the Founder and President of Strategic Profits, and the "coach to theĀ Internet Gurus."



After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson's Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family's struggling clothing business.

When Rich turned that business into Soho's hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur. Through his unique marketing ideas, the business had revenue growth from $1.5 to over $6.5 million in just three years.

Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $7 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big.


Rich parlayed his offline successes and marketing prowess into an information product business. Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into profit-producing powerhouses.


His passion was ignited to share what he'd learned with all struggling internet marketers who wanted to build real businesses and freer lives. That's when Strategic Profits came to be. And the story continues to unfold...


Rich lives with his wife Debi and their daughters Ava and Elle in Florida.

The Tools Rich Schefren Uses To Succeed In Business 

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Client Success Stories 

"You've probably heard of my success but you've probably never heard of the secret strategist I had in my corner advising me on every move. He has been my business growth coach for more than a year. I've worked with him one on one and implemented his strategies. Before I met him, I was doing okay online; we made $15,000 a month. In May 2006, we banked $184,000... Now WE DO OVER 300k A MONTH and that was not associated with any launch of a product. Those are the kinds of numbers I've grown accustomed to seeing after working with Rich." -Mike Filsaime

"The most important thing Rich has drilled into my thick skull is the fact that every aspect of my business can be reduced to a "system." Once I understand the "system," I can take quick steps to improve that system so I can produce more, while spending less money, and doing it in less time. Rich has taught me how to work ON my business instead of IN it." -Jim Edwards

"Rich is the consummate business coach. His ability to quickly discern where I'm 'stuck' in my businesses and address those specific issues is nothing short of amazing. He has a way of asking questions that get to the heart of the matter which in turn frees me to move forward with clarity and purpose. Being coached by him has been the single most influencing factor in turning my struggles
and ideas toward profit." -Leslie Buterin

"The lessons Rich is sharing transform the lives, business fates and financial destinies of hard-working, ambitious and deserving online marketers..."

"He's helping them build themselves true, sustainable businesses - not merely unsuccessful, short-term relationships."

"The quality work he's doing to help people online become truly successful, is something I personally respect, appreciate, admire and laud."

"Rich is someone worth turning to for online
marketing & strategic business-building coaching." -Jay Abraham

"Rich is a bona-fide, multi-media entrepreneur, expert in streamlining business operations, managing fast and dramatic growth, and profiting from EVERY direct - response media."

"His unusual mix of marketing and business management prowess has brought a who's who of the marketing world to him, to partner, or for assistance in their businesses- in decreasing chaos while increasing profits..." -Dan Kennedy

"I have many, many good friends in the online
marketing world... but there are only a handful
who I RELY on to get the bottom-line great info from."

"When the chips are down, or I absolutely need to get clear advice from an experienced and battle-tested marketing veteran... I call Rich Schefren."

"He is also the trusted advisor to online wizards like Jim Edwards, Mike Filsaime, and Rob Bell (from 1shoppingcart.)" "(He's) hard to get access to. (I'm one of the few who can reach him with a phone call, and I consider that privilege critical to my own success.)" -John Carlton

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  • Reply
    mroberts23 mroberts23 Sep 29, 2008 @ 1:45 am
    Just stumbled upon you rich and so far the things you have to say are amazing! You truly are a master of your trade! If you get a chance check out my how to rich blog.
  • Reply
    happy-jack happy-jack Apr 13, 2008 @ 5:37 pm
    Your my hero thanks Rich
  • Reply
    Sipi Sipi Mar 3, 2008 @ 7:09 am
    Rich has very good eyes for presenting basic marketing principles in a way that cause people an aha experience.
    But basically his free reports are very cunning sales letters. Apart from that I personally love them.
  • Reply
    Your_Profit_Coach Your_Profit_Coach Feb 28, 2008 @ 3:18 am
    I am a big fan of Rich Schefren and have created my own tribute page at Internet marketing with Rich Schefren

    he does it, I buy. A simple arrangemnet really but it works for us both.
  • Reply
    adez7 adez7 Jan 19, 2008 @ 2:04 am
    Rich Schefren rocks, I learned most of my internet savvy from him. I joined Stomper Net when it was brand new. Five stars for this one.
  • Reply
    Mark-Nehs Mark-Nehs Jan 14, 2008 @ 12:54 pm
    I'm a Rich Schefren fan as Well!! All the Best, Mark Nehs

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