Who's Hugh?

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Who's Hugh MacLeod?

At his gapingvoid blog, Hugh has this to say about himself:

Besides publishing the cartoons, my main gig is as a marketing and blogging consultant for Stormhoek, a small South African vineyard, whose "hacker" approach to wine making is currently getting a lot of attention in the wine trade.

I also do the marketing for a bespoke Savile Row tailoring firm, English Cut with Thomas Mahon, arguably one of the best half-dozen tailors in the world. I also have a small interest in an enterprise software company called Thingamy, whose chief architect is Sigurd Rinde.

Stormhoek, Thingamy, and English Cut have all to do with what I call "The Global Microbrand", the area of business and marketing that interests me the most.

Recently I have also been working as a professional blog consultant for the film, Hallam Foe, directed by my old friend, Dave Mackenzie, of Young Adam fame.


 


Hugh recently moved to the USA from England, and is now living in Alpine, Texas.

What does he do? 

Hugh MacLeod draws the gapingvoid cartoons, is a marketer and blogging consultant, and also designed, "The Hughpage" an Open-Source "Craigslist" for Bloggers.

He's also written a manifesto along the lines of "Cluetrain" (link below).
The Hughpage
This wiki is designed to give bloggers a place where they can centrally collate their links for whatever reason: Work, jobs, love, sex, networking, friendship, apartments, furniture, cars, arranging geek dinners etc etc. Go ahead and build, design, improve and contribute to it as you see fit, in whatever manner works best for you. I'll pay for the bandwidth. -Hugh MacLeod

It's a brilliant new place for bloggers and proponents of The Cluetrain Manifesto to meet, greet, exchange ideas, fall in love, find a flatmate, geek out, get social and get a job.
The Hughtrain
"The market for something to believe in is infinite. We are here to find meaning. We are here to help other people do the same. Everything else is secondary.
We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature."
Cluetrain
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies.
Streetcards
"Blog cards" - printed bizcards with a Hugh MacLeod cartoon on front, your personal details on the back. Prices start $12.95
The Hughtrain Mark Two
November 23, 2006
I have to say, after writing an under-five-hundred-word mini-manifesto, I find myself quite taken by the format. Somehow the brevity just clicks for me.

Why take 50,000 words [the length of your average business tome] to say what you have to say, when 500 will do? Brevity. I love brevity. We're both in a hurry.

Can I get gapingvoid cartoons on my site? 

Add the gapingvoid widget to your blog
The gapingvoid widget lets you display Hugh's latest cartoon on your web site or blog. When your visitors click the cartoon they'll see a full size version of it.
Available here

 

Are you reading gapingvoid Blog? 

Read the latest from his blog

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Is Hugh on Twitter? 

Yes!

You can follow Hugh on Twitter here

Have you read the mini-manifestos? 

HUGH SAYS:
I have to say, after writing an under-five-hundred-word mini-manifesto, I find myself quite taken by the format. Somehow the brevity just clicks for me.

Why take 50,000 words, [the length of your average business tome] to say what you have to say, when 500 will do? Brevity. I love brevity. We're both in a hurry.

So I'm thinking, well, there's also a lot of people out there besides myself and the bloggers I read, with ideas needing spread. Powerful ideas that could be easily summed up in 500 words or less. And I would really, truly, seriously like to do what I can to help get them out there.

So here's the deal. If you've written a manifesto in 500 words or less, and you want help spreading the word, just e-mail it to me, or send me the link. If it's any good I'll either link to it, or post it here on gapingvoid [under the same Creative Commons terms with which I publish my own work].

It doesn't necessarily have to be about a topic I'm professionally close to. Nor does it have to be the greatest piece of writing since Cluetrain or Purple Cow. Just make sure it's written with authority and passion. Just make sure it's good.

One stipulation I will add: I'm interested in changing the world [however you wish to interpret that statement]. And I believe gapingvoid readers tend to be interested in writers who feel the same. That's the quality we'll collectively be looking for, so please keep that in mind.

Thanks. Let's see what happens...

[Manifesto archive is now here.]

How would he look as a cartoon? 

Caricature of Hugh MacLeod
Brad Fitzpatrick
I had such a good time with Guy's project last week I thought I'd continue on with the theme. After kicking around a few ideas I thought I'd start with this playful poke at Hugh MacLeod.

Is Hugh on Facebook? 

Yes! You can find Hugh MacLeod at Facebook here

Has he been mentioned elsewhere? 

Media links to Hugh MacLeod interviews and mentions
SXSW Conference
Hugh was a panel; speaker at the SXSW Conference in Austin Texas.
What is SXSW Interactive?
The SXSW Interactive Festival offers five days of panels, keynote discussions, trade show and exhibition, and exciting evening events. Attendees benefit from hands-on, how-to training as well as long-term, big-picture analysis in an atmosphere that charges creativity and out-of-the-box thinking.

What kind of topics are covered at the event?
Panel topics cover everything from web design, usability, and blogging to wireless innovation and new technology business models.

Who attends this event?
SXSW Interactive appeals to uber-geeks and digital creatives who push the cutting edge of technological change. More specifically, the event appeals to content developers, web designers, programmers, bloggers, wireless innovators, gamers, tech entrepreneurs, bankers, investors, and educators.
IT Cork Business Conference Nov. 29, 2006
it@cork are launching a series of podcast interviews ahead of their 8th National Technology & Business Conference, which takes place on Wednesday November 29th, in the Rochestown Park Hotel, Cork. The pre conference interviews will give listeners insights into the key issues which six of the international panel of speakers will be discussing on the day. The podcasts, which will be produced by Tom Raftery, will launch on date October 18th with an interview with Jeff Nolan and each week a new interview will be available to download on the it@cork blog, http://blog.itcork.ie

Jeff Nolan, CEO, Teqlo will be giving his initial thoughts on the question of Software as a Product or Service and the pricing issues businesses should consider. Daft.ie co-founder, Eamonn Fallon and US Consultant Salim Ismail will be exploring ways of making money in the new technology while US Entrepreneur Marc Canter will be looking at ways of saving money with it. Finally, popular UK blogger Hugh MacLeod and Conor Kenny from Kennys.ie, Ireland's largest online bookseller will debate how customers on a global basis can be captured by Irish businesses.
Pre-conference podcast - Hugh MacLeod
In this podcast, second in the series we are talking to Hugh MacLeod. Hugh is a blogger, cartoonist and rogue marketer. Hugh coined the phrase Global Microbrand referring to the extremely low-cost, hyper efficient brand strategies he used to gain two small companies global recognition.
Scobelizer October 4, 2006
Video advertising pisses off audience? Who knew? Heheh
It's a good thing that advertising agencies still don't have a clue what Hugh MacLeod is doing with his little cartoons and by giving free wine to bloggers. Why is it a good thing?
The Blog Herald
Oct 1 at 9:11 am by Matt Craven -
Over at his blog Gapingvoid, Hugh Macleod is profiling how Thomas Mahon has used his blog 'English Cut' to promote his bespoke tailor business:
Marketing Profs: Daily Fix
A Viral Campaign Done Right Ain't Cheap, Easy
I must have read and heard a hundred times that viral marketing is an inexpensive way to get a message across. Nice idea. But it's not true....
Look at the intensely clever marketing for Stormhoek Wine, which began by sending the wine to bloggers for their review, and now involves 100 Geek Dinners -- offline -- where people can get together to try the wine, and point of purchase, and clever labeling using the brilliant Hugh Macleod's edgy cartoons, you still see the combination of online and offline, traditional and new.
Sifry's Alerts
David Sifry's musings
Hugh Macleod works his magic
Cruel to be kind
Nicole Simon's passionate but pragmatic approach for using blogs, podcasts and other tools in professional and private endeavors.
And some other stuff she is passionate about.
reboot podcast #06: Hugh MacLeod
Topics covered: Who is Hugh MacLeod, what is his background, how he got started into blogging,
Quotations Page
Hugh MacLeod Quotations

What's Hugh really look like? 

hugh macleod of gapingvoid.com by alexdecarvalho

Have dinner with Hugh on Thursday, March 15th!

Hugh MacLeod in his Alpine Texas gear (3) by David Sifry

Portrait of Hugh when he came to Offbeat Guides' offices on June 17, 2008

curated content from Flickr

What is Blue Monster? 

The Blue Monster was designed as a conversation starter. To paraphrase the ongoing dialogue between Steve and I:

For too long, Microsoft has allowed other people- the media, the competition and their detractors, especially- to tell their story on their behalf, instead of doing a better job of it themselves.

We firmly believe that Microsoft must start articulating their story better- what they do, why they do it, and why it matters- if they're to remain happy and prosperous long-term.

If they can do this, well, we don't expect people in their millions to magically start loving Microsoft overnight, but perhaps it might get people- including the people who work there- to start thinking differently. Small moves.

[Afterthought:] Granted, none of this is rocket science. But maybe that's Microsoft's main problem.

[Disclosure: gapingvoid is more evil than Microsoft. Just so you know.]

Are there any Hugh products at eBay? 

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