Why I'm Embracing iZigg Mobile Marketing

Ok, I admit it. I am not an early adopter of all things digital or electronic. I've only been on Facebook for about 9 months, Twitter for less time than that. I do not own a big-screen TV, nor do I TiVo. Heck, for that matter, I don't even get HBO or Showtime. I don't own an iPod. I don't have a "smart" phone or Blackberry. I resisted getting a phone with a camera for quite a while because I couldn't imagine walking around taking random photos. However, now, if anyone asks about my nieces, I can whip out my phone (that is always with me) and show them pictures from the latest cook-out. And believe it or not, I now appreciate getting photos emailed to me from friends and family, straight from their phones.

I also resisted text messaging for quite a while. Sure, I text my friends and family, but do I want businesses texting me? I mean, who wants to bombarded with text messages all day long (well, unless you're 16, and that's a different issue)? I was equating text marketing with telephone solicitation.

So when a friend suggested I look at a new mobile marketing company that is about to launch, iZigg Mobile Marketing, I was more than a little bit skeptical. But I went, I looked, I listened. Then I talked to some people who are already using mobile marketing and have no plans of stopping. I am now a believer. Mobile marketing is going to be big. For much of my career, I have helped companies with their print and direct mail marketing. When those mediums became less effective, I learned about social media, and blogging, and other onlline techniques and taught my clients how to embrace these marketing vehicles.

I now watch in fascination the people who are embracing FourSquare and mobile marketing. And what I see are the people who are really good at marketing, really good at understanding human behavior, and who really know who they are and what their brand represents, are the ones taking advantage. You have to get your message in front of people -- you have to go to where their eyes are.

For those companies who have, or want, repeat business, mobile marketing could be a no-brainer. Restaurants, bars, stores, golf courses. Having a slow day? Text a special offer to everyone who has opted-in previously -- "Unadvertised Special: 20% off all blue jeans until 6 p.m." Or "Buy one Get One Free Entrees tonight." Any organization with members, like a gym or church, can send out reminders about special events or encouraging words on a regular basis. And what about the daycare center or school that has to close because of bad weather? Public speakers and bands can notify their followers of the appearance dates and locations. The possibilities are endless, limited only by imagination.

Those companies who want a competitive advantage, who are willing to be creative and take a chance, and who know their customers and their brand, are going to embrace mobile marketing, quickly. I think this new company, iZigg Mobile Marketing, has got it right.

Go to where the eyes are, and the eyes are on the cellphone. It's coming. There are some folks doing it now, but not nearly at the scale that it's going to be. Remember when companies didn't put a website or email address on all their marketing materials? But now, it's automatic for most. Soon it's going to be the mobile marketing short code.

Some of the things I like about iZigg:

1) It's the right kind of product at the right time;

2) I think the packages seem pretty competitively priced from what I've seen;

3) They seem to have financing, technology, relationships, and leadership that position them ahead of any current players in the market;

4) They have purchased the exclusive rights to short code 90210, which means their branding is going to be recognizable very quickly. Not only is it memorable for the promoting business, it's going to be universally associated with iZigg; and

5) They have chosen to take it to market using network marketing, which means that it will grow fast everywhere.

There's a reason Robert Kiyosaki, Donald Trump, Warren Buffet, and Richard Branson (all billionaires) have all come out in the past few years and announced that network marketing is the most powerful business model at work in today's economy. Because it works.

So, I'm getting involved. I am going to be encouraging all of my business clients to try it. I'm going to help them set up campaigns to test it out. I will have several test accounts available, so if you are interested, please let me know. Some won't work, but some will. And we'll start learning about this new marketing method. I'm excited about the possibilities.

If you want more information on iZigg, check out my blog at http://iZiggToTheTop.com