Why Build a Lens?

No IT department. No programming. No credit cards.

Squidoo is an incredibly easy platform that allows you to build a lens, all by yourself, in less than five minutes. Don't build a lens instead of your website. Build a lens to help your website.

You can build a lens about your hobby, your charity, your work, your career, your favorite websites. Some of our lensmasters have hundreds of lenses. Click the button up top to Build a Lens and you're on your way.

There are more than a million other lenses. This means that your webpage isn't sitting out in the wilderness, hoping to be discovered. Instead, you benefit from the proximity effect--your stuff is right here, right next to thousands of other pages about other interesting stuff.

Even better, it means that there are hundreds of thousands of people available to help you and set an example and link to you.

Tiffany Dow has built several lenses, a few about her various information entrepreneur endeavors, a few more about the niche stuff she's interested in, and even more about her passions of the moment. As a direct result of her work with Squidoo, she's making thousands of dollars so far. She's even written an ebook about it.

Tiffany is one of more than nearly 500,000 lensmasters who is earning money for herself and for charity. Every day, it all adds up.

When you set up your lens, you'll be asked where you want your royalties to go. It will default to charity unless you swap it over to say "I want cash!" (And many people do).

I've built several lenses where the money goes straight to the Juvenile Diabetes Research Foundation.

It's a painless way to make a daily donation to a cause you care about. Squidoo is now the fastest growing fundraising co-op in the world.

Here's the article from the New York Times.

And here are some testimonials:

"Squidoo is very addictive. Perhaps we need a warning label. I love the opportunity to choose my own topics and quickly create a lens on the fly. The independence is wonderful, as well as the ability to create lenses for charity."
-- Julianne

"The web designer in me loves Squidoo because it allows me to create mini-sites for free and I don't have to do nearly the marketing that I otherwise would."
-- Kimberly Dawn Wells

"We've found Squidoo to be an excellent way to tell the story of an important cause, in our case microfinance, and we're especially pleased to join the list of nonprofits that Squidoo lensmasters can contribute lens revenues to."
-- Ken Liffiton, Quoted by Yahoo! Finance

"Even in the midst of being busy and knowing very little about putting blogs, web sites or any other internet tool up for promoting what I believe, Squidoo has allowed me a start in a few hours."
-- ChristyEG

"Squidoo's secret is simple...it is simple!"
--Michael Gibbons