Taking a woman-centric approach means designing everything from her perspective. For example your product or service, her experiences using it, your marketing, etc.
At its core is understanding your female customers so innately that you can actually anticipate what they want even before they ask for it.
In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights why they buy.
Why Does it Work?
The bottom line? Women make 83% of all consumer purchases. (Business Week) Challenge your pre-conceptions regarding women! For example...
Education
57% of the nations' undergraduates are women58% of master's degrees are being awarded to women. (Washingtonian, 2002)
Income
Women's income is 63% over the last 30 years after adjusting for inflation. Men's income is up .6% for the same timeframe. (Don't Think Pink by Lisa Johnson and Andrea Learned)Single women earn 102% of what single men earn, and full time working women without kids earn 96% as much as full time working men without kids. (Marketing to Women by Martha Barletta)
Investing
Women represent nearly half of all investors with $100,000 or more in investable assets. (Women's Financial Network, 2002)Women investors realize better gains on average than male investors due to their longer term outlook and more balanced portfolios. (Digital Look and Dalbar studies)
Auto
Women now buy 51% of all new vehicles. (CNW Research)"GM wants more women as customers and frankly, in today's environment, any company that doesn't strive to meet the needs of women is crazy!" (Cynthia Price, GM Center of Expertise, Women's Market Initiative, GM Fastlane blog.)
Knowing this information is helpful...but it can't stop there. Find out HOW it can make YOU remarkable»
Livability at a Glance (sm)
Livability at a GlanceHow does the home Live?
Turning the dream of building a home into reality can be a daunting challenge, with thousands of decisions along the way. Choosing a plan can be the most intimidating because it's often difficult to visualize the finished home and how it will live. To make it easier, Design Basics has created a new way to present floor plans to help you narrow the search for a design that fits your personal lifestyle and needs. Each floor plan in this plan book is shown in a conventional layout and a color-coded version that highlights four different categories especially important to women: Entertaining (yellow), De-Stressing (blue), Storing (orange) and Flexible Living (green).
Show me this and other Woman-Centric Home Plans!
FREE How-To Articles!
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The Complete Home Journal is a unique software package which allows you to easily track any improvements to the interior, exterior and mechanics of your home from window treatments to a kitchen or bath remodel. In addition, you can keep a complete inventory of everything in your home either by room or category.Detailed reports can also be created for your home journal and inventory information which can be an invaluable tool for home resale and insurance purposes in case of a loss.
If you have a vacation home or investment property, the software allows you to track multiple homes and is perfect for recording the details of a new construction project.
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New Bathroom Idea BookTransform your bathroom into a beautiful room
by Andrew Wormer
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With over 325 photographs from today's leading designers and architects, The New Bathroom Idea Book will help you discover your options. This book covers it all: lighting, faucets and other fixtures, showers, tubs, tiling and floors, ventilation, waterproofing, and bathroom design. This virtual clip file will help you transform one of the most necessary rooms in the house to one of the most beautiful.
"Fabulous. It works like a reference manual for homeowners and professionals alike."
-- Lynette Jennings, creator and host of Lynette Jennings Design
About the author
Andrew Wormer is a contributing editor to Fine Homebuilding magazine and the author of The Builder's Book of Bathrooms and The Bathroom Idea Book. An experienced builder and bathroom remodeler, Andrew lives in Ferrisburgh, Vermont.
Hardcover, 9 3/16 x 10 7/8 in., 176 pages, with color photos and drawings
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Livability at a Glance: How a Home Really Lives!
Turning the dream of building a home into reality can be a daunting challenge, with thousands of decisions along the way. Choosing a plan can be the most intimidating because it's often difficult to visualize the finished home and how it will live. To make it easier, Design Basics has created a new way to present floor plans to help you narrow the search for a design that fits your personal lifestyle and needs.
Each Livability at a Glance floor plan is shown in a color-coded version that highlights four different categories especially important to women: Entertaining (yellow), De-Stressing (blue), Storing (orange) and Flexible Living (green).
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WHAT WE DO
Services we offer to make YOUR business grow!
- Think Tanks
Thrive-don't just survive-in today's unstable economy!
What is woman-centric selling and marketing? How is it revolutionizing most industries? And how can my company incorporate a woman-centric approach to improve sales and customer satisfaction?
Design Basics' Think Tank Division offers a broad overview of this unique approach and opportunity, including specific strategies and ideas you can implement immediately. Interactive, challenging and downright fun, this session is essential for principals and sales managers.
Tell me more about Woman-Centric Think Tanks! - Marketing Tools
* Branding opportunities
* Website Design
* Print marketing materials
* Custom editions of Her Home magazine
* Public Relations (PR)
* Advertising & Signage
* Customer satisfaction surveys
* Research and focus groups
Research suggests that by a 7 to 1 ratio, women will go out of their way to do business with companies that market to women! (Source: Winning Strategies for Marketing and Selling to Women by Delia Passi Smalter) Therefore, every aspect of your business needs to be designed with the female buyer in mind-especially the design of her buying experience.
But it's not just for her. As many other companies have found in their businesses, giving women what they want has increased satisfaction among their male customers too.
Contact us to discuss the Woman-centric Matters (SM) Marketing Tools available for your business. - Design
* The buying experience
* Proven woman-centric selling strategies
* Evaluation of your internal processes
* Options and upgrades for your products and services
* Retail and office space environment
Taking a woman-centric approach means designing everything from 'her' perspective. At its core, it means understanding the female so innately that you can actually anticipate what she wants even before asking! - Consultation & Training tailored for you
Training for...
* Executives
* Customer service representatives
* Sales staff
* Other key staff members
Women are the sole or primary decision maker in 83% of consumer purchases! (Business Week)
Design Basics' Think Tank Division has been conducting highly specialized, in-depth research with female buyers since January, 2003. Our knack for delighting women buyers through design is rooted in our ability to listen differently.
We can train your executives, key staff members, customer service representatives and sales staff to communicate more effectively with woman, answering key questions like...
How do you market to women?
How do you talk to women?
How do you sell to women?
I want to know more!
10 Commandments of Selling to Women
I. Look me in the eye.II. Treat me with respect.
III. Honor my time.
IV. Don't assume all women are alike.
V. Be knowledgeable.
VI. Keep it simple and accurate.
VII. Ask me questions.
VIII. Give me options.
IX. Package solutions.
X. Make the experience stree free.
Links to other Woman-Centric Resources
- www.WomanCentricMatters.com
- Woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights why they buy. Find out why it work! Marketing strategies, think tanks, and more.
- www.HerHome.com
- Published quarterly, Her Home magazine covers the trends and issues that are shaping the world of homebuilding and home improvement projects. Readers know that in every issue they will find insightful writing, beautiful photography, solid reporting and the magazine's knack for knowing what's around the corner.
- www.boomercentric.com
- Taking a boomer-centric approach means designing EVERYTHING from 'her' perspective. At its core, it means understanding the boomer female so innately that you can actually anticipate what she wants even before asking.
- www.designbasics.com
- The nation's largest home plan design service to the building industry, offering a variety of home plans as well as associated products and services. Recognized nationally for home design, business management, corporate growth, sales and the development of effective marketing products. This growth and success over the years has helped us define our mission statement - "Bringing People Home."
- www.quantabasics.com
- When you work with Quanta Basics, you work with a highly skilled team who knows how to translate your competitive strengths into a unique web site for your company. Beyond web site development, Quanta offers internet marketing solutions so you can maximize your online revenue opportunities.
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marypeters
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Karendelac
This lens earns 5 stars from this woman. I loved the 10 commandments and your resource links are especially helpful. All the Best, Karen at Karen's Kinkade Art Store Posted August 22, 2007 |
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Acne_Medicine
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giddygabby
Wish every sales person in every industry could get a copy of the ten commandments for selling to women. Good stuff, here, Linda. I'll be back and digging deeper each time. Thank you for building this lens. Posted March 30, 2007 |
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Wonderwoman
Interesting post about color preferences. But what I'd like to know is WHY do preferences for certain colors decrease with age? Does it have something to do with the decreasing efficiency of the eyes? Do some colors hurt the aging eyes? Posted November 09, 2006 |
Contact Us!
Woman-Centric Matters (SM)a division of Design Basics
11112 John Galt Blvd
Omaha, NE 68137
Phone: 402.331.9223
Fax: 402.331.5507
www.womancentricmatters.com
