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Wikipedia defines Word of Mouth Marketing as a term used in the marketing industry to describe activities that companies undertake to generate favorable word of mouth publicity about products and services.
Word of mouth is highly valued by marketers and everyone is taking about it. People are inclined to believe word of mouth promotion because the source is preceived as credible and likely someone you know.
Successful word of mouth campaigns create buzz and there are dozens of techniques that can be used to engage your target audience. This lens focuses on WOM articles and research.
WOM Research
- eoecho.com - marketing
- Strategic minds with knowledge, will travel.
Greg Magnus, CEO of eoecho.com, is a "hands on, results driven" marketing and management consultant. He frequently advises and assists small and mid- size business owners with the development and implementation of marketing strategies using word of mouth promotions. - Harris Interactive Inc.
- Harris Interactive Inc. analyzed the effect of word-of-mouth communication and found that it strongly influences those making purchasing decisions. The survey shows that word-of-mouth - from friends, family members, colleagues and others - carries more weight than corporate advertising and public relations.
Survey Respondents
85% word-of-mouth communication is credible
84% opinions of company employees believable
75% rated media stories as credible
70% ads and PR credible
Only personal experience scored higher than word-of-mouth. - Yale School of Management Article
- Recruiting Less-Loyal Customers for Word-of-Mouth Campaigns May Be Most Effective According to Study
By Dina Mayzlin, Assistant Professor of Marketing, Yale - Word of Mouth Marketing Association
- Word of Mouth Marketing Association
- imedia connection
- WOM Tactics: Blogs are Upside Down
January 09, 2006
By Andy Sernovitz
The WOMMA CEO gives you a five step program for earning a good reputation with bloggers. - Word-of-Mouth Communication Study
- Blog: Assistant Professor in the Department of Communication Studies at Northeastern University and an Advisory Board Member for the Word-of-Mouth Marketing Association (WOMMA)
- Dr. Walter Carl, Northeastern Univ.
- Download this Article: "To Tell Or Not To Tell? Assessing the Practical Benefits of Disclosure for Word-of-Mouth Marketing Agents and Their Conversational Partners"
Greg Magnus Blog
Marketing, Publishing, Communications & Networking
Fetching RSS feed... please stand byGreat Stuff on Amazon
Buzzmarketing: Get People to Talk About Your Stuff
Amazon Price: $16.29 (as of 12/21/2009) 
The Anatomy of Buzz: How to Create Word of Mouth Marketing
Amazon Price: (as of 12/21/2009)
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
Amazon Price: $12.21 (as of 12/21/2009)
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Amazon Price: $39.06 (as of 12/21/2009)
Grapevine: The New Art of Word-of-Mouth Marketing
Amazon Price: (as of 12/21/2009)
Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd
Amazon Price: $11.86 (as of 12/21/2009)
The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth Marketing
Amazon Price: $14.21 (as of 12/21/2009)
by gregmagnus
AIM Custom Media: www.aimcustom.com | custom publishing, marketing, communications, networking, fitness and fun
I help others grow their companies, and...
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